Swot Analysis of Coca-Cola

SWOT Matrix - 4 Marks

Strengths

• Brand image high

• Wide distribution——convenient to customers to buy

• Strong growth,profits

• Right price——affordable

• Strong reputation

• Dominance in soft drink market

• Focus on families and youth——6*375ml，suitable for picnic&party,thus 4p's strong

• Established strong relaltionship between the Olympic Games,has many cooperative partners

• Secret drink formula,whereby creating an unique characteristic of products

• Set up in 1890s,has a long history of cooperation culture

• High quality of this product

• Tremendous capital,has an abundant of funds to improve the techniques or change the package

• Good ability of researching and development

• Numbers of faithful cosumers

• Good slogan which has a strong influence among the teenagers

• Good advertisments

• Invested many activities to establish the interaction with cosumers

Weaknesses

• its flavour is somewhat bitter

• saccharic,bad for the people who have diabetes

• soft drink,contains carbonic acid and caffeine,which are harmful to people's health

• losing a lot of market

• unfationable packages

• losing some cooperative partners

• a lot of money spent on the management of such a big company

• 6 cans,not convenient to carry

Opportunities

• Produce some different flavors to meet different people's needs

• Recession,people have more time to have a drink,launch new products for them

• Minimise the harmful ingredients and add some ingredients which is good for health without changing the good flavour

• Take advantage of the internet to advertise its products and improve the sales

• Invent new products for the elder people

• Change the pakage to attract more youth

• Recession,merge and annex some potential companies at lower prices

• Extend the distribution range

• Sell with fast food Threats

• Cosumers' concern for their health since the ingredients is harmful

• Recession,people reduce their expense

• Competition,pepsi seized the weakness of coca cola's distribution strategy so that quickly ocuppied some of the market

COCA COLA SOFT-DRINK VARIETIES CANS 6*375ML SWOT ANALYSIS

Strenghs

Coca cola is a successful company.It was built up in 1891,and has set up a good brand image of integrity,thus creating a great profit.(4.87billion dallors in 2005)[1] With a long history of cooperate culture and an unique secret formula,Coca cola became the dominance of the world soft-drink market.It produced variety of drinks,and most of them are affordable so that almost everyone could buy them.Coca cola was the first commercial sponsor of the Olympic games and maintain the relationship until now,thus brought an enormous increase in profit.（Increased 43% in the second quarter,2009）[2]

Coca cola keep researching new products to meet the consumers needs,and made its products come with high quality.Therefore,Coca cola has a very loyal set of enthusiastic consumers,they will come back to buy more products from coca cola,including some new products.What's more,it advocated many activities to make the interaction with costomers,which made a growth of the number of faithful