Swot Analysis of Virgin Group

Swot Analysis Of Virgin Group

SWOT Analysis of Virgin Group

1. STRENGTHS

? Strong brand name.

? Experienced in two different kinds of distribution

- Stationary trade

- Mail ordering

? Location.

- Geopolitical position is good for business.

? Co-existence in the region of 2 seaports and an international airport with direct possibility of export.

- Variety of exports possibilities.

? Large land resources.

- Existence of a powerful technical basis and building firms.

? Ecologically clean environment.

- > 100 km of virgin beach.

? Historical diligence.

- Initiative of local municipal authorities, arranged cultural-educational network and possibilities of development.

? Tradition in industry and an availability of labour force.

? Superior product performance vs. competitors.

? Right product, quality and reliability.

? Expanded IT Sector.

? Highly skilled workforce.

? High budget and enough money for business.

? Less integrated than other big groups like Daimler or Smiths Industries

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2. WEAKNESSES

? Too loose supervision

? Sluggish communication

? Lack of a strategy for development of ports

? Bad transport communication with the port

- Bad organisation of intermodality (connections between transport systems)

? Inherited nature damages made by industrialisation.

- Inventory of environmental conditions is never made

? Demographical situation becomes worse

- Pessimistic attitude toward changes

- No positive motivation for self-development of the inhabitants and labours.

- Poorly developed real estate market.

? Not yet gone public fully.

? Out of date plant and machinery.

3. OPPORTUNITIES

? Can establish themselves in a monopolistic or oligopolistic situation with the help of huge advertising budgets.

? Could expand to overseas.

? Could seek better supplier deals.

? Opportunities for training and retraining.

? Opportunities to obtain information using information technology.

4....

Swot Analysis Of Virgin Group

SWOT Analysis of Virgin Group

1. STRENGTHS

? Strong brand name.

? Experienced in two different kinds of distribution

- Stationary trade

- Mail ordering

? Location.

- Geopolitical position is good for business.

? Co-existence in the region of 2 seaports and an international airport with direct possibility of export.

- Variety of exports possibilities.

? Large land resources.

-