Swot Analysis

Qantas airway is an Australian airline company. The groups strong network infrastructure enables

it to gain access to key markets as well as enhance the quality of its delivery services. However,

competition from low cost airlines could impact the group's market share across all its geographic

regions. (Datamonitor, 2010, p. 5)

Strengths

Robust route network

The group operates more than 4,700 flights each week to 72 destinations in Australia and

around the world. The Jet star brands operate around 1,900 flights each week to 50 destinationsin Australia, New Zealand, Asia, and the US. Qantas Link operates around 1,900 flights each

week to 54 metropolitan and regional destinations across Australia. In FY2009, Qantas Airways

increased daily services between Sydney and Shanghai; Mumbai services were reconfigured to

three times per week via Singapore, increasing connectivity through other Australian capital cities;

and increased from five to six return flights per week between Sydney and Johannesburg. It also

launched non-stop Sydney-Buenos Aires services, with three services per week using B747-400

aircraft. In addition, the group increased trans-Tasman frequencies in New Zealand, integrating

with a rescheduled daily Auckland-Los Angeles service to provide connection to Qantas' daily

service to New York (Qantas Annual review 2010).

Subsequently, Qantas Airways introduced twice-weekly Kalgoorlie-Adelaide service and

commenced Cairns-Perth services and increased Gold Coast services. Jet star has also grown its

Perth operations with flights from Adelaide and Melbourne, a new Cairns service, and international

services to Denpasar, Jakarta, and Singapore. In addition, Jet star entered the Auckland market in

April 2009 with daily services to Sydney and the Gold Coast. It replaced Qantas in the domestic

New Zealand market in June 2009, operating 84 services a week between Auckland, Christchurch,

Queenstown, and Wellington. Jet star also grew frequency on its Japan services and established

new flying from the Gold