T-Box’s Marketing Strategy

HISTORY OF THE FIRM

Who is T-box?

T-box is mainly a brand that belongs to Boyner Holding. However, they were kind enough to share T-box with the rest of the world. Now, T-box belongs to each one of us.

What’s T-Box?

T-box is a rapidly growing trendy brand created in January, 2003 that has distinguished itself by being compressed for the sake of art and its unassuming prices. These cute packages contain a variety of lovingly compressed products ranging from t-shirts to g-strings, towels, boxer shorts, swimming suits, beach bags, hats and pareos.

It all began with a t-shirt squeezed into a tiny cube. This t-shirt gave T-box its name. Then T-box became the owner of our hearts and the meaning of our lives. T-box with its squeezed and therefore wrinkled but ergonomic packaging, is a practical, fun and absolutely wonderful brand that perfectly fits the “I-buy-fast-and-I-consume-fast” attitude.

Those little things are real life-savers when you need something to wear, something to do instantly and don't have anything with you. You can find them everywhere; in a gas station, a grocery store, a mall, even when you're in a boat trip, there's