Tapal Internship Report

Tapal Tea (Pvt) Limited

ADVISOR:

MR. SOHAIL PASHA

Lecturer

Submitted By:

IFTKHAR ALI

Roll # (914528)

Acknowledgement

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Countless thanks to ALLAH Almighty for giving me such extraordinary abilities and making me privileged enough to take part in such activities and all respects and regards to Holy Prophet Hazrat Muhammad (PBUH) for giving me the faith paving me on the right path with the essence of faith in GOD.

I would like to thank our Supervisor Mr. Sohail Pasha for his cooperation and help. He fully supported me throughout my work. I express my heartiest gratitude to him. His cooperation made this project a lot much easier.

I would also like to express my heartiest gratitude to:

Mr. Muhammad Naeem Khan, Regional Sales Manager, Tapal Tea (Pvt) Ltd.

Mr. Muhammad Kashif, Zonal Sales Manager, Tapal Tea (Pvt) Ltd.

Mr. Fakhar Ayub Raja, Territory Sales Officer, Tapal Tea (Pvt) Ltd.

Bundle of thanks to my parents, who were and are very supportive and cooperative at every time.

Table of Contents

EXECUTIVE SUMMARY 3

TAPAL TEA 4

HISTORY OF TAPAL TEA 4

VISION 5

MISSION 6

BUSINESS OPERATION 9

COMPANY MANAGEMENT 9

ORGANIZATIONAL CHART OF ISLAMABAD REGION 13

CORPORATE INFORMATION 14

SWOT ANALYSIS 15

MARKETING STRATEGY 24

MARKETING MIX 28

COMPETITIVE STRATEGY 32

BUSINESS PROCESS ANALYSIS 37

LEARNING AS AN INTERNEE 48

DUTIES 49

ACCOMPLISHMENTS 51

NEW KNOWLEDGE ACQUIRED 54

PROBLEM ENCOUNTERED 54

HOW EXPERIENCE IMPACTS MY CAREER 54

CONCLUSION 55

GLOSSARY 56

REFERENCES 57

INDEX 58

Executive Summary

From the dimmest of history when around 2727 B.C. a few leaves of a wild shrub tea blew into the royal bowl of boiling water being sipped by the legendary Emperor Shah Nung, known as the Divine Husbander as well as a patron of arts. Tapal Tea here brought tea from the royal bowl to the common man's cups as the most sought after beverage the country over.

Under the management of the founder's son, Faizullah A. Tapal, the company continued to grow and innovate.