Telkomsel Marketing

Telkomsel Profile and the Nature of Business

Vision:

Best and Leading Mobile Lifestyles & Solution Provider in the Region.

Mission:

Deliver mobile lifestyle-services & solution in excellent way that exceed customer expectation, create value for all stakeholders, and the economic development of the nation.

Company Profile

Telkomsel is the leading operator of cellular telecommunications services in Indonesia by market share.

By the end of September 2005, Telkomsel had close to 23.5 million customers which based on industry statistics represented a market share of around 54 %.

Telkomsel provides GSM cellular services in Indonesia, through its own nationwide Dual band 900/1800 MHz GSM network, and internationally, through 238 international roaming partner in 147 countries (end of June 2005). The company provides its subscribers with the choice between two prepaid cards-simPATI and Kartu As of a pre-paid simPATI service, or the post-paid kartuHALO service, as well as a variety of value-added services and programs.

Telkomsel's operations in Indonesia have grown substantially since the commercial launch of its post-paid services on 26 May 1995.

In November 1997, Telkomsel became the first cellular telecommunications operator in Asia to introduce rechargeable GSM pre-paid services.

Telkomsel's total revenues have grown from Rp 2,801 billion in 2000 to Rp 14.77 trillion in 2004. Over the same period, the total number of Telkomsel's cellular subscribers increased from approximately 1.7 million as at 31 December 2000 to 16.3 million as at 31 December 2004.

Telkomsel has the largest network coverage of any of the cellular operators in Indonesia, providing network coverage to over 90% of Indonesia's population and is the only operator in Indonesia that covers all of the country's provinces, cities, and sub-counties ("kecamatan"). The company offers GSM Dual Band (900 & 1800), GPRS, Wi-Fi, and EDGE Technology.

Share Holder

Telkomsel´s shareholders are Perusahaan Perseroan (Persero) PT Telekomunikasi Indonesia Tbk (" Telkom ") and Singapore Telecom Mobile Pte Ltd (" SingTel Mobile ").

Telkom, which owns 65% of Telkomsel´s issued share capital, is the largest full-service telecommunications operator in Indonesia. Telkom is listed on the Jakarta Stock Exchange (" JSX" : TLKM), the New York Stock Exchange (" NYSE" : TLK) and the London Stock Exchange (" LSE" : TKID) and is majority-owned by the Government of Indonesia.

SingTel Mobile owns 35% of Telkomsel´s issued share capital and is a wholly owned subsidiary of Singapore Telecommunications Limited (" SingTel"). SingTel is one of Asia's leading telecommunications service operators. SingTel is listed on the Singapore Exchange (" SGX" : ST ) and the Australian Stock Exchange