Test

: Classic Airlines Marketing SolutionDQ # 2 - Explain the main stages of developing and managing new products. Which stage do you think is most important? Why?

DQ # 3 - Why do services pose unique challenges to marketers? How important are customer expectations in regard to managing and maintaining service quality? How important a role does employee or staff satisfaction play in the management of service quality?

Individual Assignment: Classic Airlines Marketing Solution

• Use a problem solving model to solve Classic Airline's marketing problem. It is not required but you may use the 9-step model. You must identify and define the problem, and apply a robust problem-solving process.

• Consider the internal and external pressures contributing to Classic's current crisis, the objectives and obstacles of the marketing department, and the marketing resources available to resolve this crisis.

• Write a 2,150- to 3,500-word paper applying your chosen problem-solving process to Classic Airlines, and provide justification for your marketing solution. Post completed assignment in the Assignment Forum

• Format your paper according to APA standards and the Professional Report Writing Format.

Learning Team Instructions

• Begin working on Channel and Pricing Strategies assignment due in Week Four.

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Weekly Reminders

Weekly Summaries

Weekly summaries will be required in this course and counted as class participation.

Discussion Questions

Discussion question responses will count towards the class participation requirement.

Only posts in the Main classroom forum will • Select a second country as the international market for your product (your home country was selected in Week Two).

• Develop channel and pricing strategies for your product launch, including both your domestic and international markets.

• Write a 1,050- to 1,400-word paper explaining the following: Post completed assignment in the Assignment Forum

o A justification for your choice of