The Best Hrm

Mountain Bank has many options that can be used to achieve a competitive advantage in the marketplace. The strategy that would be most effective for Mountain Bank would be the corporate-level strategy. The corporate-level strategy focuses on offering a diversity of products and services that an organization produces (Greg L. Stewart & Kenneth G. Brown, 2009). According to the case, Mountain Bank offers four business lines: retail banking, consumer banking, real estate and mortgage banking, and corporate banking (Stewart & Brown, 2009). The current strategy being used called cross-selling encourages customers to open more than one account. This is a good strategy; however incorporating the corporate-level strategy into the operation of Mountain Bank will create more customers.

The corporate-level can enhance the services offered to compete with other similar organizations. For example, offering interest bearing accounts or connecting accounts together can help Mountain Bank become more competitive.

• Based on the universalistic approach and commitment strategy, what types of practices should a human resource professional recommend for Mountain