The East Region - Dine & Dance Club

The East Region

Dine & Dance Club

Marketing Plan

Table of Contents

1.0 Executive Summary………………………………………………………,….3

2.0 Market Analysis………………………………………………………………3

2.1 Market Demographics………………………………………………,.3

2.1.1 Geographics…………………………………………………..4

2.1.2 Demographics………………………………………………...4

2.1.3 Behavior Factors…………………………………………..…4

2.2 Market Needs…………………………………………………….…..5

2.3 SWOT Analysis……………………………………………………...5

2.3.1 Strengths………………………………………………….….5

2.3.2 Weaknesses………………………………………………….6

2.3.3 Opportunities………………………………………………..6

2.3.4 Threats………………………………………………………6

3.0 Market Mix………………………………………………………………….7

3.1.1 Price………………………………………………………….7

3.1.2 Product………………………………………………………7

3.1.3 Promotion……………………………………………………8

3.1.4 Place………………………………………………………….8

4.0 Competition…………………………………………………………………8

5.0 Metrics………………………………………………………………………10

5.1.1 Sales Forecast……………………………………………….10

5.1.2 Daily Revenue Forecast……………………………………..11

1.0 Executive Summary

The East Region will be Warsaw's premier gathering spot for after hour dining and drinking as well as offering the hottest dance club in the region. Our goal is to always be a step a head of any competition in the region. We expect our guests to enjoy their leisure time. We will provide state-of-the-art technology per square footage than anyone else in the region. A simple, yet unique, theme menu and atmosphere will create a sense of belonging for the locals and visitors alike.

2.0 Market Analysis

The East Region posses good information about the market and knows a great deal about the common attributes of our most prized and loyal customers.

The East Region will leverage this information to better understand who is served, their specific needs, and how The East Region can better communicate with them.

2.1 Market Demographics

The profiles for The East Region's customers consist of the following geographics, demographics and behavior factors:

2.1.1 Geographics

• The immediate geographic target is the city of Warsaw, IN with a population of 50,000 + with a bomb in population of 100,000 within a 15 mile radius of Warsaw.

• The total targeted population is estimated at 40,000.

2.1.2 Demographics

• Male and female

• Ages 21-50, this is the segment that makes up 53% of the Warsaw market according to the Warsaw Chamber of Commerce.

• Young professionals who work close to the location.

• Yuppies

• Visiting professionals.

• Dance goers