The Jackson's Ice Shoppe

EXECUTIVE SUMMARY

The Jackson's Ice Shoppe will operate a licensed franchised ice cream dipping shop of The Jackson's Ice Shoppe Company, Inc. This single retail dipping shop will sell Jackson's ice cream and related products. Revenue will be primarily from the sale of hand-dipped ice cream and related products. We will also sell ice cream cakes, birthday cakes, and Coke Cola products. Sales are anticipated to be $350,000 in the first year and to increase at an average annual rate of 5% per year in the first five years of operation. The franchise will be located in Barnwell, SC. Jackson's Ice Shoppe will be located in a 30,000 square foot food court containing 15 food service establishments. Customers shopping will purchase Jackson's hand-dipped ice cream and other products on an impulse basis during their shopping trip, or as a dessert treat upon completing a meal. We also anticipate that many patrons will make the shop their primary destination due to name recognition and product quality. Except for a small ice cream shop and a frozen treat selling soft serve vanilla only, there is no other competition within 2 miles. The principals will be managing their own shop. LaShonda Jackson will be the hands-on manager for daily operations. Tiffany Bell will assist with her employee management and accounting skills. In addition, approximately five to ten school students will be hired to work shifts during peak sales periods. Other part-time employees may be hired on an "as needed" basis for special projects such as cake decorating, preparing large orders for caterers and servicing of other special functions. We seek $25,000 to properly ensure a successful enterprise. How the money will be used is covered in detail in the balance of this business plan.

BUSINESS DESCRIPTION

The Jackson's Ice Shoppe of Barnwell, will be licensed to sell Jackson's ice cream and related products. The Jackson's name has been associated with the ice cream business since 1991. The Company manufactures a large and growing volume of Jackson's products which it distributes through a variety of channels. The Franchisor is a South Carolina Corporation, with principal offices in Barnwell, SC. We have been granted a license to sell certain ice cream products under the Jackson's name since 1991, although the franchisor has been conducting a business of the type operated by the franchisee since 1985. Affiliates of the franchisor are actively engaged in various other sectors of the food service industry, including fast service restaurants, theme restaurants, food service supply business, institutional and retail food production, distribution and sales and food commodity transactions. The main items for sale will be hand dipped ice cream and yogurt cups/cones, sundaes finished with a variety of toppings such as hot fudge, caramel, butterscotch or fruit, banana splits shakes malts, and ice cream sodas and floats. Most of these items will be consumed immediately on the premises. In addition to hand-dipped ice cream sales, the Shoppe anticipates doing a material business in the sale of both ice cream cakes and birthday cakes. The goals and objectives of The Jackson's Ice Shoppe are as follows:

"To deliver a quality product in a consistent, courteous and timely manner in order to have the customer return again while at the same time earning a reasonable return on the initial investment"

The principals for an organization to be successful are the following: the organization must ensure that the customer continues to return to purchase the product. One way to ensure repeat business is to provide consistency in both the product and service. Jackson's product speaks for itself; the service our Shoppe provides will be a function of training, evaluation, and retraining in order to deliver it courteously and in a timely manner. In order to earn a reasonable return on the investment, along with the ability to repay debt, strict cost-control measures will be implemented. These measures will include, among others, proper and prudent purchasing practices, maximization of product distribution through strict adherence to weights, amounts and recipes effective utilization of personnel, and the constant search for ways to reduce the cost of sales of our products without sacrificing quality and service.

In summary, the principals are committed to ensuring that this operation is successful.

INDUSTRY AND MARKET ANALYSIS

The purchase of hand-dipped ice cream and related products is basically an impulse-type purchase by a consumer relating to one of the following stimuli:

Passing by the Shoppe on the way to another destination,

Visual