The Role of the Visual in Modern Architecture

The role of the visual in today's society is quite apparent. Beautiful, flashy images are everywhere in the media, and all of them serve the same purpose. The purpose of all of these images is to get you, the consumer to buy the product that is being sold, or at least buy into the idea that a particular product represents. The role of the visual in modern architecture is very much the same. The purpose of the visual in modern architecture is to publicize or privatize a building through any media necessary to create the desired representation, and thereby sell the idea.

In the case of Le Corbusier, the goal was to create a very visual and public architecture. He recognized that not everybody would be able to go and personally see his buildings, thus he decided to bring his buildings to them. Obviously Corbusier believed very strongly in the representational value of his