The Sourch

Introduction

The world is becoming competitive day by day. There is a phrase of Charles Darwin (1809-1882) that, "survival is the fittest". We can see in our own eyes that, even the business is increasing. Now-a-days, not only the product based competition, but also the service based competition has occurred among the organizations. Therefore, the organization has to be more and more careful about the perfect quality of the product and the proper system management as well as customer care.

Selected Organization

Curry's Digital

One of the most famous retailer organizations in UK named Curry's Digital. It is mainly an electrical retailer shop, owned by DSG International plc. It was founded in the year 2006. Its headquarters located in Hemel Hempstead, United Kingdom. The key person of the organization is named Nick Wilkinson. He is the managing director of this organization. Dixons retail plc is the parent company of Curry's digital.

There are three main departments of Curry's digital. Such as,

• Computing

• Home Entertainment

• Major Domestic Appliances

The store format of curry's digital is very similar to its sister stores Curry's. The stores layout tends to show space for mainly the computing and home entertainment rather than a small part in domestic appliances.

Research Background

Good customer service is the lifeblood of any business. You can offer promotions and slash prices to bring in as many new customers as you want, but unless you can get some of those customers to come back, your business won't be profitable for long.

Good customer service is all about bringing customers back. And about sending them away happy - happy enough to pass positive feedback about your business along to others, who may then try the product or service you offer for themselves and in their turn become repeat customers.

Objective of the Report

The objective of the report is to,

• Investigate how the customer care policy is maintained in the organization.

• To analyse how effective is the customer care adopted by Curry's

• To identify the benefits of customer care provided by Curry's

Literature Review

Most businesses realize the importance of providing their clients and customers with a high standard of customer service. After all consumers are the main source of a business's income and without