To E or Not to E

To E or Not to E?

In this case, Dagney Taggert is faced with the obstacle of convincing her crew that web 2.0 online capabilities are the future of business. Taggert was able to transform RightTrade from the brochure web model stage into a web package geared towards day traders that revenues $70 million annually. The current model worked in the past but is in need of updating. Taggert’s main objective is to achieve a web 2.0 status for RightTrade.

With Stocknet already preparing such software, Taggert knows that she must launch correctly the first time or there will not be a second chance.

Taggert has currently only been allowed 2.5 million and the launch is to cost 5 million. RightTrade just lost one of its young CEO’s working on the project. The VP’s of Rightrade disagree with spending more money and would rather focus on their core customers. The chief technical officer does not want to continue spending funds without a test project.

Taggert is faced with the issue of overcoming the budget either with a successful pilot project or a convincing argument,