Tobacco

Most marketing decisions have ethical ramification whether business executives recognize it or not. When proper action is taken, the ethical dimensions go unnoticed, but when the marketing decision is ethically troublesome, the outcome can be publicly embarrassing or worse. Alternative means of controlling should include the health-related consequences of smoking including further promotion of restrictions and tighter controls on the sale and distribution of tobacco. Social marketing programmers based on techniques developed by the tobacco industry should be used. We should use of the industry's own tactics to counter its messages. Tobacco companies should recognize that they have a responsibility to people who live outside their own borders, and view themselves as part of the global community. Looking at China for example we are faced with ethical dilemmas which require consideration. First, there is the ethical dilemma of business versus health. The opening and development of the tobacco business