Tomtom International Bv Strategic Direction

TOMTOM INTERNATIONAL BV

STRATEGIC DIRECTION

• The company intends to continue its activities in Germany in the area of navigation systems where it has

realised a huge market potential.

• TomTom sees its future in continued product innovation, as it is anticipating the growing mass acceptance

of personal navigation solutions.

• By the end of 2006, new versions of the TomTom GO and TomTom Rider, the counterpart for the

motorcycle are planned to be launched.

• TomTom is poised to extend its leading role in the German navigation market by improving on its core

products through its innovation strategy and increased marketing efforts.

KEY FACTS

Summary 1 TomTom International BV: Key Facts

Full name of company: TomTom International BV

Address: Rembrandtplein 35, 1017 CT, Amsterdam, The

Netherlands

Tel: +31 (0) 20 850 0800

www: www.tomtom.com

Activities: Manufacturers of in-car navigation systems

Source: Euromonitor International from company reports, Trade press

Summary 2 TomTom International BV: Operational Indicators

2003 2004 2005

Net sales (EUR �000) 39,129 192,429 720,031

Net profit (EUR �000) 6,181 27,717 142,957

Number of employees 75 150 316

Source: Trade press, Company research

COMPANY BACKGROUND

• In 1991 the company started life as Palmtop to develop applications for the first generation of handheld

computers. The handheld market expanded quickly, especially after the launch of the Palm Pilot in 1996,

and the appearance of the first Microsoft-based devices. Palmtop designed applications for all of those.

• In 2001, the company was relaunched as TomTom in order to focus on in-car navigation appliances. The

company dates its main success back to March 2004, when it introduced its first fully integrated, purpose

made ready to play navigation device, the TomTom GO.

• TomTom is the leading provider of personal navigation products and services in Germany. Products include

portable all-in-one navigation devices, which enable customers to use products right out of the box, and

software solutions for use on PDAs and smartphones, to enable navigation on these devices.

• The company also supplies location-based information such as weather and traffic data and points of

interest for these devices.

TomTom International BV - Consumer