Tootsie Roll Company History

PART I, COMPANY OVERVIEW:

Brief description of the company

The Tootsie Roll Industries, Inc has been around for over 100 years. The following products are trademarks sold by the Tootsie Roll Industries: Tootsie Roll, Tootsie Roll Pops, Child's Play, Caramel Apple Pops, Charms Blow-Pops, Blue Razz, Zip-A-Dee Popes, Mason Dots, Junior Mints, Charleston Chew, Sugar Daddy and Babies, Andes, Fluffy Stuff, Dubble Bubble, Razzles, Cry Baby and Nik-L-Nip.

Tootsie Roll company history

In 1896, Austrian-born Leo Hirshfield opened a tiny candy shop in New York City. Tootsie Rolls where sold at nothing more than a penny apiece and named after Hirshfield's five-year old daughter, Clara. Clara, whose nickname was "Tootsie," which has now turned into, Tootsie Roll Industries. Tootsie Roll Industries today produces more than 62 million Tootsie Roll candies each day, the majority from its Chicago headquarters.

Tootsie Roll Organization

Mr. Melvin Gordon and Mrs. Ellen Gordon are husband and wife. The Gordon family's share ownership represents a majority of the combined voting power of all classes of the Company's common stock as of December 31, 2010. As a result, the Gordon family has

the power to elect the Company's directors and approve actions requiring the approval

of the shareholders of the Company. (Page 4, 10-K all-2325_210k.htm)

Main products and services

The following products are trademarks sold by the Tootsie Roll Industries: Tootsie Roll, Tootsie Roll Pops, Child's Play, Caramel Apple Pops, Charms Blow-Pops, Blue Razz, Zip-A-Dee Popes, Mason Dots, Junior Mints, Charleston Chew, Sugar Daddy and Babies, Andes, Fluffy Stuff, Dubble Bubble, Razzles, Cry Baby and Nik-L-Nip. Tootsie Roll does not only make its money from candies, they also have banks, apparel, fun-raiser candy packages.

If you remember the old Tootsie Roll Owl commercial, "how many licks does it take to get to the center of a Tootsie Roll Pop?" This commercial has been aired for years and hasn't changed since the first time that I had seen it. I would assume this early into this case study that their marketing departments, goes by the moto if