Trap-Ease Essay

team which will communicate the product to target customers. Every sales person should be individually responsible for specific customers and follow their orders to avoid any distribution problems.

They could also modify the product, so that a new part will allow transporting the mouse to patented hygienic bags, which would then be thrown away. The consumer will be more willing to buy a reusable product and the bags could also be sold at a cheaper price but with reasonable profits.

Trap-Ease should mainly target large retailers and all service and product producers in areas with intense mouse problem. Their positioning should be to provide a clean and safe solution to the mouse problem with their award winning, one of a kind mousetrap that is affordable and easy and safe to use.

If I would be in Martha’s place, I would invest lots more in advertising to increase the awareness of my innovative product primarily