Trudental Marketing

TruDental Marketing

Strategy and Tactical plans.

Contents

1. Background Analysis

2. Introduction

3. Marketing Objectives

4. Marketing Strategies

5. Marketing tactics and Plans

6. Budget

7. Summary and conclusion

1. Background analysis

The 2005 and 2006 have been educational years for TruDental where by the company had to go through a complicated process of trials and errors to find out what works and want does not as far as the processes, services, benefits and the consumer satisfaction is concerned.

During this period, TruDental was forced to take a number of measures including a number of plan benefit alternations, staff changes and other financial hardships directly influencing the confidence and satisfaction of the members in particular and the market in general.

2. Introduction

After a vital and intense learning curve about the business, the members and the market, TruDental is granted a new chance and opportunity to re-introduce the company to the market with new strategic intent and core competences to fit the needs and requirements of the market in a more solid and creative approach. Such an opportunity will allow TruDental to re-enter the market in a more appealing, professional and credible manner without having to inherit the old issues and concerns.

3. Marketing Objectives

3.1 Re- Launch TruDental to the market as a better and stronger company.

3.2 Introduce to the market TruDental’s new structure as part of the continued long term strategic planning and vision of the company.

3.3 Re-position TruDental by emphasizing on the expansion plans,

core competences and added value and benefits of the company

and its products.

3.4 Direct the communication strategies to introduce the new range of products and the geographical coverage as a continuation of the company’s already set objectives and futuristic plans to expand even further to cover the state California.

3.5 Increase sales of TruDental products to exceed the break even point, ensure profitability of the business and grant the support for

the growth and expansion of the business.

4. Marketing Strategies

4.1 Branding and Corporate communication

TruDental has been in the market for two years and have created an image and a perception to its name, products and services that the company will have to improve, protect and enhance at all times.

The brand equity has to grow and prosper in the market in the same way as the product awareness, sales and services of TruDental.

Sharing with the market the position, strategic intend and future vision of TruDental will not only help build market confidence but also provide credibility to the brand and build loyalty amongst TruDental members and suppliers.

4.2 Consumer

Since TruDental products are designed to appeal to mass market, it is vital to properly introduce the availability of the different products and services in accordance with the proper segmentation for each product.

4.3 Suppliers and business partners

The suppliers and business partners of any company play an equally important role as its target market. It is vitally important to not only introduce TruDental