Tv Guide Situation Analysis

Situation Analysis

For over 50 years, TV Guide has been the grand dame of entertainment publishing. Known for its deep listings and astute coverage of the industry, the magazine has been a fixture in millions of American homes longer than the remote control.

TV Guide magazine is one of the most popular weekly magazines in the country. From behind-the-scenes looks at broadcast, cable and syndicated shows and their stars and characters; to sneak peaks at television’s most intriguing plotlines, and the hottest new DVDs -- TV Guide magazine has every corner of the television medium covered. The premiere comprehensive source for entertaining news, guidance, information, and TV listings since its debut in 1953, TV Guide magazine continues to entertain and inform readers about America’s most popular leisure time activity. On October 11th 2005, after a 52-year run, the digest-size TV Guide magazine was replaced by a full-size TV Guide, with fewer television listings and more photos and features on celebrities.

Market Summary

TV Guide has been a household name since its debut decades ago, but the current television landscape is vastly different than it was in 1953. Viewers had three channel choices then; today, they have 300. Competition has boomed, too. Newspapers have beefed up their listings, more magazines offer