Type of Housing

Marketers need to differentiate between customers; they need to know who their customers are,

where they live, how and how much money they spend, on what they spend their money. Although, to

find it out, it is not ethical and appropriate to ask straight from customers about it, so marketers have to

find they own methods for it. One of them may be customers’ income or type of housing they live in.

Apparently, second method might be better, but why?

People are very different. The difference varies in all aspects of person, but as we are talking about

people spending patterns and type of housing they live in, we will consider people difference while

spending their money. It is not the main factor how much money people earn, because for example

richer people can be thriftier than poorer people. They can be poor because indeed they spend a lot of

money. It is a classificatory, but not the best. Better classificatory might be the type of housing people

live in.

People who spend a lot of money may be considered as people who want everything to be better, they

want have best products and services, obviously they want to live in the best place and house they could

find. There comes in the classifications of people by type of housing they live in.

By looking at peoples house they live in, may be many things determined. For example, while looking at

house people live in, it can be even identified what approximate income they have. People, who have

big, beautiful, clean houses, may be considered as those, who are spending a lot of money on holding

their things in good condition. People, who have gardens with flowers, are spending money on gardener

or on some domestics. Moreover, by looking into the house, more and more things can be found out,

are the owners living there alone or with families, is there many family members, how much money

they spend on food. Even their character may be determined. While looking on house type, it can be

identified if there are living younger or older families. Younger families may search for their first

furniture, while older families might search for more comfortable furniture. Other thing which can

matter is family living in house or flat. Obviously people who live in flats would not buy thing which