Using Probability Distribution in Research Simulation

MEMO

TO: CEO

Gloria DeRouesselle

DATE: May 4, 2011

RE: Using Probability Distribution in Research simulation

Mr. Howard, the purpose of this memo is to inform you of the reason for declining sales; new business opportunities and a new strategic goals to stabilize and turn sales upward. Marketing and advertising products is crucial and the foundation to achieve success. When products are not marketed properly, the outcome could be disastrous for revenue and damaging to the firms reputation, brand and eventually lead to consumer disappointment. Aquine Watch Company hired a one of the fastest and most successful race car driver to advertise their product. The race car driver was well known and his popularity was at an all time high and she was named the Ambassador for the company. Sales were normally checked before and after a race to determine how winning the race would impact sales. However, when the CEO, Howard Gary view the sales report, he notice that