Venetian Ices

Introduction

In this project I have been hired by Venetian Ices Ltd to conduct marketing research to find out if their products will be able to sell to the teenage market segment, they are especially keen to market their products at Dartmouth Community College.

I am planning to research the following parts:

• Similar products in the market.

• Aims and Objectives of the company.

• Why the 5 P’s, product, price, packaging, place and promotion, apply to Venetian Ices.

• Create a questionnaire to establish student’s views on Venetian Ices products.

• Find out the parents and staff’s views on Venetian Ices products

• Find out about regulations that could restrict or effect sales.

Contents

Page

1 Introduction

2 Contents

3 Finding Similar and Suitable Products

4 Aims and Objectives

6 The Marketing Mix - Product

8 The Marketing Mix - Price

9 The Marketing Mix - Place

11 The Marketing Mix - Promotions

13 The Marketing Mix – Packaging

15 Conclusion

Finding Similar and Suitable Products

Product Picture Why this product?

Mini Milk ice cream pops – chocolate, strawberry and vanilla.

• Easy to eat

• Not too much litter

• Cheap

• Popular with target market segment

Cornetto ice cream cone - strawberry

• Easy to eat

• Not too much litter

• Cheap

• Various choices of flavours

Solero ice cream – exotic, orange fresh and red fruit

• Easy to eat

• Not too much litter

• Cheap

Calippo ice lolly – lemon and lime, orange and strawberry

• Not too much litter

• Cheap

Feast - chocolate

• Easy to eat

• Not too much litter

• Cheap

• Popular with target market segment

Mini Twisters – lemon and lime

• Easy to eat

• Not too much litter

• Cheap

Funny Foot – strawberry and vanilla

• Easy to eat

• Not too much litter

• Cheap

Big Milks

• Easy to eat

• Not too much litter

• Cheap

Aims and Objectives

Four main aims and objectives:

1. To breakeven and make a profit.

2. Provide quality goods/products and services.

3. Maintain/Improve customer satisfaction.

4. Maintain/Improve employee satisfaction.

Other Objectives:

1. Good Reputation (be popular).

2. Meet customers (teenagers) needs and wants.

3. Increase