Vmeph Marketing Processes

Introduction

1a. Compare the various definitions about what exactly marketing is.

There are many different definitions of marketing. However to understand exactly what is marketing, we can look through these four definitions:

_ Marketing is a process, anticipates and supplies customer requirements efficiently and profitably (BBP Professional Education, 2004)

_ Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering and exchanging products of value with others (Kotler, 1994)

_ Marketing involves the business understanding the needs and wants of customers and adapting the operations to deliver the right goods and services more efficiently and effectively than its competitors (BBP Professional Education, 2004)

_ Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customer (Taylor, 2004)

One thing in common of these 4 definitions is that they mention marketing as an exchange of goods or benefits to satisfy the customer's needs and wants. Beside it there are some differences between their ideas. CIM considered marketing as a process of anticipates and supplies customer requirements efficiently and profitably. While Kotler mentioned marketing as how individuals and groups do to achieve their goals by creating, offering and exchanging products of value with others. Marketing also involves the business of understanding the needs and wants of customers than supplies the rights goods and services than its competitors. This definition also mentions about the competitors who will compete with you in the market. Taylor said that marketing is not only about providing products, it is about changing benefits to the changing needs and demands of the customers. It means that both company and customer will have benefit. With company its benefit is the increasing in sales and with customer it is the satisfaction of their needs and wants. In conclusion, marketing can be identified as a process of satisfy customers needs and wants by produce and exchange the right products and services, at the right time and right place to have profit for both company and customer.

1b. Identify the main characteristics of a marketing orientated organization for your organization

Nowadays, marketing orientation becomes a popular orientation of many companies in the world such as Apple, Microsoft and it can be used for VMEPH too. There are many characteristics of a marketing orientation organization that will shoot our company. Firstly, because of researching what customers need and want and also have specific plans so their products tailored to the need and want of the customer. Furthermore, in a competitive environment marketing orientation will help the organization leading ahead because they fit the customer's satisfaction and create a long-term relationship with customers. On the other hand, while competing with other companies there are many opportunities for a research thrust. Research more will bring to your company more advantages in the market. Secondly, knowing your customers will give you more chances to have a good relationship with customers. Which basically means you will be enabled to communicate more efficiently with cost-effective marketing communications. One more advantage of using marketing orientation is you produce what you can sell rather than sell what you can produce like in sales orientation. Finally marketing orientation helps you build a long-term relationship with customers and your customers will be highly satisfied. Marketing orientation is the best orientation for VMEPH marketing method.

1c. Explain the various elements of the marketing concept

We have discussed about what is marketing and why marketing orientation is the best choice for VMEPH. However before going to plan a marketing strategy we have to know about marketing concept.

(Veeramuthu , 2008).

These are the core concept of marketing which show the basic steps of marketing. The most important thing is what motivates customers to buy your products. It is their needs, wants and demands. That why the starting point of marketing is always from the market where we research our customers and find out what they needs and wants. From this research we create our products and services which fit the customer's needs, wants and satisfy them. After that we create a value and quality for our products which will make customers buy your products not the others. However, when products are designed how customers obtain the products. So the company will exchange or do some transaction