Wachovia

Table of Contents

1. Background

1.1 Company History………………………………………………… 1

1.2 Driving Force……………………………………………….......... 1

1.3 Location…………………………………………………….......... 1

1.4 Quick Summary of:

1.4.1 Employees…………………………………………….. 1

1.4.2 Revenues Growth……………………………………… 2

1.4.3 Income Growth………………………………………… 2

1.5 Website…………………………………………………………….2

2. Products/Services

2.1 Major Categories of Products/Services………………………….. 2

2.2 Target Marker……………………………………………………. 3

2.3 Important Characteristics of Wachovia………………………….. 4

2.4 Differentiation from Competitors………………………………… 4

2.5 Market Share……………………………………………………… 5

2.6 New & Upcoming Features………………………………………. 5

3. Market Analysis

3.1 Industry Characteristics……………………………………………6

3.2 Current State of Technology……………………………………… 6

3.3 Competitive Analysis……………………………………………... 7

3.4 Social/Legal/Ethical Issues……………………………………….. 9

4. Financial Information

4.1 Ownership Structure……………………………………………… 12

4.2 Income Statement & Balance Sheet Analysis……………………. 12

4.3 Trend for:

4.3.1 Share Price………………………………………………13

4.3.2 Investment Performance……………………………….. 14

5. Recommendations

5.1 Current Technology & Improvements

5.1.1 Strategic Management…………………………………. 14

5.1.2 Products & Service Offerings…………………………. 15

5.1.3 Customer Relations……………………………………. 16

5.1.4 Human Resources……………………………………… 17

5.1.5 Marketing & Sales…………………………………….. 18

5.1.6 Accounting and Finance………………………………. 19

5.1.7 Distribution of Money………………………………… 19

5.1.8 Alliances & Partnerships……………………………… 20

1.1 Company History

Wachovia was formed in 2001 by the merger of Wachovia Corporation and First Union Corporation. Wachovia National Bank was formed in Winston, North Carolina in 1879. The name Wachovia came from the Latin name for the German word Wachau. In the mid eighteenth century Moravian settlers gave the name Wachau to a tract of land in North Carolina because it resembled a piece of land along the Danube River called Der Wachau.

First Union Corporation was formed in the early Twentieth century funded by a $100,000 stock issue. The company’s first headquarters were in a hotel in Charlotte, North Carolina. The company later merged with First National Bank of Ashville to form First Union National Bank of North Carolina.

1.2 Driving Force

The current Chief Executive Officer of Wachovia is Ken Thompson. Thompson has been with the company since 1976 and previously held the CEO position at First Union Corporation. Wachovia is the fourth largest holding company in