Wal-Mart Business Swot Analysis

Wal-Mart

Mission Statement: Our fist responsibility is to provide all consumers the best products and services with guaranteed satisfaction under one roof. Wal-mart provides a wide array of products like toys, electronics, groceries, jewelry, ladies, men, and children's apparel, and hard goods at reasonable prices. We will continue to offer scholarships to deserving high-school graduates in hopes of providing students with a well-deserved education. Consumers have been conveniently provided not only with the use of on-line shopping to show without ever leaving home, but also with the concept of "one-stop shopping." The Wal-mart team is devoted to everything that Wal-mart has accomplished as a universal competitor. We are dedicated in recruiting rewarding, and retaining employees of good moral standing by providing benefits for excellent performance, providing clean environments to work in, and by providing equal-opportunity for all individuals. We will continue to offer the highest quality products at the lowest price to strive to be the best in the retail industry.

SWOT Analysis:

Strengths

Customer oriented

SAM'S Club customers able to buy in bulk

Super centers offer one stop shopping

Satisfaction guaranteed programs promoting customer goodwill

Buy from local merchants when possible

Stock ownership and profit-sharing with employees

Leads industry in information technology

Ongoing development of its employees

Strong community involvement

Weaknesses

No formal mission statement

Membership only for SAM'S Club

Keep poor performing employees on hand?

Old fashioned store policies

Few women and minorities in top management