Walmart Swot Analysis

SWOT Analysis Wal-Mart.

Strengths.

Wal-Mart is a powerful retail brand. It has a reputation for value for money,

convenience and a wide range of products all in one store.

Wal-Mart has grown substantially over recent years, and has experienced global

expansion (for example its purchase of the United Kingdom based retailer

ASDA).

The company has a core competence involving its use of information technology

to support its international logistics system. For example, it can see how

individual products are performing country-wide, store-by-store at a glance.

IT also supports Wal-Mart's efficient procurement.

A focused strategy is in place for human resource management and development.

People are key to Wal-Mart's business and it invests time and money in

training people, and retaining a developing them.

Weaknesses.

Wal-Mart is the World's largest grocery retailer and control of its empire,

despite its IT advantages, could leave it weak in some areas due to the huge

span of control.

Since Wal-Mart sell products across many sectors (such as clothing, food, or

stationary), it may not have the flexibility of some of its more focused

competitors.

The company is global, but has has a presence in relatively few countries

Worldwide.

Opportunities.

To take over, merge with, or form strategic alliances with other global

retailers, focusing on specific markets such as Europe or the Greater China

Region.