Walmart

Walmart Corp.

702 SW 8th Street

Bentonville, Arkansas 72716-8611

479-273-4000

1-800-438-6278

Wal-Mart really does not have a mission statement. If they did have one then it would be "to provide quality products at an everyday low price and with extended customer service". "Wal-Mart's mission is to help people save money so they can live better." The CEO of the company has said that people are not concerned with their mission statement as much as they are their prices. They are most interested in the wants and needs of the customers

Wal-Mart's vision statement is "To be the "Worldwide leader in retail." Sam Walton stated that "the secret to successful retailing is to give your customers what they want and they want lowest prices, a wide assortment of quality goods, satisfaction guarantee and convenient hours.

History

http://walmartstores.com/AboutUs/

Wal-Mart Corporation was founded in 1962 and then incorporated on Oct. 31, 1969 and the shares of stock began trading on the OTC markets in 1970 then two years later they were listed on the New York Stock Exchange. Wal-Mart became an international company in 1991 with its store opened in Mexico. In 1983, the first Sam's Club members-warehouse store opened. Today, Wal-Mart has 8,969 stores and club locations in 15 countries with 55 different names. With all the locations Wal-Mart has customers can still shop online through their web site.Walmart employes 2.1 million associates. Wal-Mart Stores, Inc. (formerly branded as Wal-Mart, branded as Walmart since 2008) (NYSE: WMT) is an American public multinational corporation that runs a chain of large discount department stores and a chain of warehouse stores. In 2010 it was the world's largest public corporation by revenue, according to the Forbes Global 2000 for that year.

Wal-Mart has four segments to its opperations:

1. Wal-Mart stores which consist of discount stores, supercenters and neighborhood markets

2. Sams club

3. International which consists of discount stores, supercenters, neighborhood markets and sam's club.

4. Other which is the distributor Mclane (the nations largest distributor of food and merchandise to convenience stores).

PRODUCT - They have a wide variety of products; most of which is called l 'general use' meaning they sell items that any household would need, from food to sporting goods.

PRICE - Always low prices.

PLACE – Locations are generaly placed in in high traffic areas.

PROMOTION – They advertises their sales through email and flyers in the newspaper. They advertsie their store through comercials.

On September 12, 2007, Walmart introduced new advertising with the slogan, "Save Money Live Better," replacing the "Always Low Prices, Always" slogan, which it had used for the previous 19 years.

On March 20, 2009, Wal-Mart announced that it is paying a combined $933.6 million in bonuses to every full and part time hourly worker of the company. An additional $788.8 million in profit sharing, 401(k) contributions, and hundreds of millions of dollars in merchandise discounts and contributions to the employees' stock purchase plan is also included in this plan.

There are a handful of retailers that are actually growing revenues in this difficult retail environment; Wal-Mart is one of them. When most people think of recession-proof stocks, retail giant Wal-Mart is usually the first that comes to mind. It's definitely a favorite of the financial media. Kiplinger's and Forbes both point out Wal-Mart's ability to hand investor's steady gains throughout deep recessions. While the economy at large was in an ongoing recession, the largest retailer in the U.S. reported solid financial figures for the most recent fiscal year (ending January 31, 2009), with $401.2 billion in net sales, a gain of 7.2% from the prior year. Income from continuing operations increased 3% to $13.3 billion,