Walt Disney Case

Walt Disney Company Case

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Introduction

Founded in 1922, the Walt Disney has become the best and the world’s leading companies in the entertainment industry. In this century, the company operates on a higher level with over sixty thousand employees globally and many shareholders. Many factors have contributed to this multinational level business successes and failures throughout the time it has gone through to becoming a world’s leading family entertaining business. The company’s entrance barriers are relatively high since it has been able to find a unique niche in the entertainment industry. The company has been able to transcend against all odds and achieve greater growth for a long time. Much development has been seen taking place in all the departments of research, finance and marketing.

Primary and secondary issues, questions, threats and opportunities facing the firm

The primary threat to the company is always the external competition. Despite the fact that the niche in which the Disney Company is operating has a relatively high entrance barrier the possibility of a new competition emerging cannot be underestimated. There is a huge risk taken in the business more so in the network television department and the movie business. The Disney Company is considered the intruder in both areas, and this becomes even difficult for it to compete with other powerful rivals who have established themselves in the two areas. Coming up with new figures and characters is also becoming a threat for the company though much less insignificant. Recently, there has been many new figures in the cartoon business appearing in every other day throughout the world, in television and theaters.

Many huge companies will always have internal problems, and Disney is no exception. The company is struggling with its internal weaknesses. Since its foundation Disney has been battling its internal weakness ranging from its huge workforce that spreads in most parts of the world, it has had frequent changes in top management and very high expenses. All these internal weakness only served to create a communication problem and a pyramid of bureaucracy in the company. These problems are projected to be growing as the company diversifies further into more niches and the growing number of its workforce, this forces the structure in the organization to keep pace and be able to give vital support to such expansion.

Appropriate action for the firm

The management should spend many resources in encouraging group creativity and teamwork. This should work for the benefit of the company as well as the employees. The participants should be required to come up with a different idea. There should be a totally new synergy in Disney corporate that should aim at improving its brand and create value in its production. The company should be aiming at engaging in different entertainment types that are new in the industry aiming to attract both kids and adult customers. When a large emphasis is placed on the talented employees in coming up with creative work of art new ideas will be developed. A day should be set aside when the employees are required to meet and share their new business concepts and ideas. The company top objective should be to have slow, but steady growth and not to be eager to impress anyone in the business. This growth can only be achieved through interesting approaches that should emphasize on the business expansion.

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