Warid Telecom

INTRODUCTION

Background of the Report: Our Course Instructor Mr. Md. Farhan Faruqui recommended us to prepare a report on “Warid Telecom” which will be regarded as the Term Paper for the summer 2007 semester. The report was supposed to find linkage among real-life advertisements by Warid Telecom and the theories taught in the classes of the course of Consumer Behavior.

Statement of the Problem: The report will try to answer the following questions:

 Is Warid Telecom applying the theories of Consumer Behavior in their marketing activities?

 Are the methods effective?

 Do the Consumers like their marketing activities?

 What is Warid’s position in the market compared to other companies?

 Will these promotional messages ensure future success for Warid Telecom?

 What else Warid Telecom can do to ensure future success?

Statement of Purpose: The report will serve the following Purposes:

 Defining the practical application of theories of consumer behavior evident in Warid’s marketing activities.

 Explaining the efficiency of Warid’s marketing activities.

 Presenting a total picture regarding consumer feedback and responses.

 Describing Warid’s position in the market.

 Few suggestions for Warid Telecom that will ensure long-term success for Warid Telecom

Scope of the Report: This report has been prepared within the following parameters:

 The report will cover the marketing activities and strategies undertaken by warid Telecom.

 The term paper is a comprehensive study of the consumer belief about Warid telecom. The report focuses on consumer’s belief, perception, lifestyle etc. and presents a marketing strategy for Warid Telecom..

 The report is primarily based on customer feedback derived from the survey, which might not resemble the actual information due to sampling error.

Methodology: The marketing report has been prepared by utilizing information gathered from the primary source, the survey. Then the quantitative data was processed using the MS Excel software. In order to gather information, several secondary sources were accessed through the internet. Some data were collected from the homepage of Warid Telecom. Besides, the course instructor, Mr. Md. Farhan Faruqui has always helped us by providing information and vital