What Is Digital Signage?

What is Digital Signage?

Digital signage refers to the use of modern display panels, digital content and Internet technology to deploy a network of rich-media signs to replace traditional print signs. Digital signage is a new generation screen-based media network created to deliver dynamic advertising and communications at various out-of-home locations. Today's widely available broadband infrastructure and increasing affordability of display panels are spurring a fast adoption of this new generation digital media network. Digital signage can be deployed at almost any locations where people gather, shop, entertain, walk by and wait.

Unlike traditional print posters and static billboards, digital signage delivers dynamic and rich-media content using new generation media and network technology. Research shows that people are 5 to 10 times more likely to pay attention to dynamic rich-media content in contrast to the traditional static signs.

Unlike standalone video or PowerPoint-based display panels, digital signage can deliver up-to-date content and real-time messages remotely through the Internet. With digital signage, content update consistency and efficiency are greatly improved while the content distribution cost and time are significantly