Whirlpool Operations Essay
By: viv9 • Essay • 294 Words • May 5, 2011 • 1,374 Views
Whirlpool Operations Essay
This essay explains the various initiatives on operations management taken up by Whirlpool..
As Whirlpool grew in size it had restructured its supply chain ,the project gives a detailed description of the procurement initiatives taken by it , a move towards global platform, It also explains the reasons behind the company changing its manufacturing strategy from a 'push' system to a 'pull' system and further to a 'hybrid push/pull' system, and use of third party logistics so that it could concentrate on key processes . E-initiatives taken up by Whirlpool
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Objectives:
1) Analyze the adoption of current supply chain strategies and the reason for there initiation
About company: The U.S. appliance industry has currently 3 dominant companies, Whirlpool, General Electric, and Electrolux, producing full lines of major household appliances - cooking, refrigeration, and laundry whirlpool recognized the need to look for growth beyond the mature and highly competitive U.S. market. Whirlpool began a series of acquisitions that would give the company the scale and resources