Whole Foods Market in 2006: Mission, Core Values, and Strategy

1. What are the chief elements of the strategy that Whole Foods Market is pursuing?

Fresh natural and organic foods and products with no preservatives or artificial ingredients. Promote healthier eating/lifestyle and increasing consumer knowledge/education of food safety, environment and how pesticides affect the land as well as the human body.

2. Is the strategy well matched to recent developments and conditions in the natural and organic foods segment of the food retailing industry?

Yes the Whole Foods strategy has worked well for the company. They have good products and seem to have happy employees who also obtain shares in the company. They do not have much competition only on smaller scales or small areas in existing regular food markets. The company is still expanding even in this poor market and acquiring new stores and companies.

3. Do you think John Mackey has a good strategic vision for Whole Foods? Why or why not? What do you like or dislike about the company's