Working Is Long

We need To Conduct both primary and secondary research, all this research will go in the appendices but within the main business plan we will just put

• Report the findings of market analysis & research

• Summarise data – detail can be put in the appendix

For The primary Research I think we should do the following

Initial questionnaire – This will find out Whether there is a need for the Idea, of course there ill be if not we will rig the answers!. I think we should aim for a sample of 50 questionnaires, 100 would be nice but I doubt we will be able to get that many!

Detailed questionnaire – of those that show a positive interest I think we should conduct a more detailed questionnaire which focuses on the types of services that they would be interested in, and questions more on specifics, customer needs! - 15 of these

Interviews – I also think we should do a 5 Min Video interviews with 5 of the sample, I think for this it would be great to get the perception of people from different activity backgrounds, for example,

• A Sportsman

• Casual Trainer

• Fitness Conceus ETC

I think this will give us added marks as definetly