Xerox Corporation

COMPANY OVERVIEW

Xerox Corporation (Xerox) is a technology and services enterprise. The company develops, manufactures, markets, services and finances a range of document equipment, software, solutions and services. Xerox offers digital monochrome and color systems for customers in the graphic communications industry and enterprises, as well as various prepress and post-press options. The company also provides office systems and services, including monochrome devices and color devices; color devices with an embedded controller, including a family of CopyCentre, WorkCentre, and WorkCentre pro digital multifunction systems; DocuColor printer/copiers; color laser, light emitting diode, solid ink, and monochrome laser desktop printers; digital copiers; and light-lens copiers and facsimile products. In addition, the company provides paper sales, wide format systems, small office/home office, Xerox technology enterprises, and value-added services. It primarily serves small to medium sized commercial customers, as well as government, education, and other public sector customers. Xerox Corporation markets its products through direct sales force, as well as through a network of independent agents, dealers, value-added resellers, and systems integrators. (http://finance.yahoo.com/q/pr?s=XRX)

Innovation Historical Highlights

Xerox has invented many new technologies and products throughout its history. The historical highlights of Xerox is shown below: (http://www.xerox.com/innovation/xig_brochure.pdf)

▪1942 Carlson, inventor of xerography, receives patent or electrophotography, the technology the revolutionized the world of imaging.

▪ 1947 Haloid acquires license to Chester CarlsonЎ¦s basic xerographic patents from Battle Development Corp, a subsidiary of Battle Memorial Institute

▪ 1948 The word Ў§XeroxЎЁ is trademarked

▪ 1949 The first xerographic copier, the model A is introduced

▪ 1959 The Xerox 914, the first automatic, plain paper office copier, is announced.

Haloid purchases all worldwide patents on xerography from Battle Memorial Institute.

▪ 1970 Xerox Palo Alto Research Center opens in Palo Alto, California

Electrostatic printing is introduced

▪ 1973 Xerox PARC invents prototype of the worldЎ¦s first personal computer, the Alto, with innovations including the first what-you-see-is-what-you-get-editor, first commercial use of a mouse, graphical use interface, and bit-mapped display

▪ 1975 Xerox agrees to license existing xerographic patents

▪ 1977 The industryЎ¦s first laser printer, the Xerox 9700, is introduced

▪ 1983 Large-format digital color printing is introduced.

▪ 1990 DocuTech Production publisher first digital copier/printer, invented print on-demand market.

▪ 1991 5775 color copier printer, first digital Xerox color system is launched.

▪ 1996 Xerox creates dpiX as a wholly owned subsidiary to manufacture and market high-resolution, flat panel display screens developed at PARC.

▪ 2002 DocuColor 2240 launched featuring chemical (EA) toner for improved cost and performance

▪ 2003 Xerox joins Microsoft and others as a founding sponsor of the Information Work Productivity Center at MIT; the center is to study how organizations can take advantage of technology to increase productivity.

Xerox Corporation received the 2003 IEEE Corporate Innovation Recognition award for its pioneering work that created the DocuTech product line and resulted in the $30 billion print-on-demand industry.

▪ 2004 Xerox receives Ў§Basey AwardЎЁ for Categorizer Software from XRCE.

Xerox awarded First Ever Innovate in France Award.

▪ 2005 Wall Street Journal Honors Xerox technologies.

Xerox is a creative and innovative company. Xerox consistently innovates, markets and creates value for its customers. Xerox produces superior products and solutions using them for establishing new businesses, or licensing and selling to other entities.

Intellectual property management department in Xerox plays important role in protecting XeroxЎ¦s technological right and selling these rights to the other corporations.