You’ll Love It or We’ll Eat It (taco Bell)

The restaurant our group has chosen to observe and study is Taco Bell. We visited four different locations which are Plano East, Midway Road and 635, Marsh Lane, and Garland. Here is some basic information about Taco Bell Corporation. The first Taco Bell was built in Downey in 1962. The first franchisee was Kermit Becky, a former Los Angeles police man, in 1964. Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation’s leading Mexican-style quick service restaurant which serves more than 35 million consumers each week in more than 6,500 restaurants across the United States. In 2003, Taco Bell generated sales of $1.6 billion in company restaurants and $3.8 billion in franchise restaurants. Yum! Brands, Inc. is based in Louisville, Kentucky, with four company’s restaurant brands. This are KFC, Pizza Hut, Taco Bell, and Long John Silver’s, which are global leaders of the chicken, pizza, Mexican- style food and quick service seafood categories respectively. Over 80 percent of the restaurants are owned and operated by independent franchisees. Currently, there are over 280 restaurants operating in Canada, Guam, Aruba, Dominican Republic, Chile, Costa Rica, Guatemala, Puerto Rico, Ecuador, and some parts of Asia and Europe. Taco Bell believes in serving people with good quality food, fast and at low cost.

With the more that 6,500 Taco Bell locations, 80 % of the restaurants are owned and operated by independent franchisees. Taco Bell, just like any other restaurant is looking for highly qualified franchisees to become an owner or operator. Prospective franchisees will need a minimum net worth of $750,000, and liquid assets of $360,000. Franchisees must also have a minimum of five years restaurant management experience as a multiple unit operator for more than 5 restaurants. Strong business