Zircon
By: jklee20 • Essay • 297 Words • May 18, 2011 • 1,255 Views
Zircon
? Zircons Jewelers
? Positioned as the Company's national flagship; leading brand name in the U.S.
? Merchandise is standardized across the nation and targeted at customers representing a cross-section of mainstream America; bridal category jewelry represents 60% of the business
? Located primarily in regional malls
? As of July 31, 2000, 736 stores and 68 Zircons Outlet stores with average store size approximately 1,470 square feet
? During Q2 2001, average ticket sales of $247, a (2.4%) year over year change
? Gordon's Jewelers
? Positioned as a local jeweler brand that targets middle- to upper-income Americans who desire quality above price and have an orientation toward fashion merchandise
? As of July 31, 2000, 306 stores in 34 states and Puerto Rico with average store size approximately 1,400 square feet
? During Q2 2001, average ticket sales of $251, a (9.7%) year over year change
? Bailey Banks & Biddle Fine Jewelers
? Offers upscale customers a broad array of timeless, classic, and traditional jewelry
? Positioned differently than competitor, Tiffany & Co., with a larger store base (111 vs. 47)
? As of July 31, 2000, 111 stores in 29 states with average store size approximately 3,300 square feet
? During Q2 2001, average