Zune

a. Introduction.

Zune portable music player was introduced by Microsoft as a competitor to the largest market share holder Apple IPod. It was introduced by Microsoft to

2. COMPETITORS IN THE DIGITAL MUSIC PLAYER INDUSTRY.

MARKET SHARE OF DIGITAL MUSIC PLAYERS -2007

By looking at the above diagram we can clearly see that Apple has the largest share in the U.S mp3 market.

1. BACKGROUND CHECK ON APPLE.

Type

Public

Traded as

NASDAQ: AAPL

NYSE: AAPL

NASDAQ-100 Component

S&P 500 Component

Industry

Computer hardware

Computer software

Consumer electronics

Digital distribution

Founded April 1, 1976 (1976-04-01)

Founder(s)

Steve Jobs

Steve Wozniak

Ronald Wayne

Headquarters

Apple Campus

1 Infinite Loop

Cupertino, California, U.S.

Number of locations 317 retail stores (as of October 2010)

Products List

* Mac

* IPod

* iPhone

* iPad

* Apple TV