Airline Essays and Term Papers
Last update: August 6, 2014-
Managing Malaysia Airlines - a Fading Brand
Joanne Lee 728186 Thursday 10am Tutorial Tutorial 10: Identify a fading brand. What suggestions can you offer to revitalize its brand equity? Try to apply the different approaches suggested in the chapter. Which strategies would seem to work best? Malaysian Airlines, a Fading Brand Malaysia Airlines has found itself in a crisis having lost 537 people in two global incidents just four months apart. This includes the disappearance of flight MH370 in which 239 people
Rating:Essay Length: 1,301 Words / 6 PagesSubmitted: September 18, 2016 -
Choosing Klm Royal Dutch Airlines
Table of Contents Introduction 3 Choosing KLM Royal Dutch Airlines 3 Our Approach 3 Brief History 3 Marketing 4 Logistics 5 Products and services 5 Changes affecting customers 6 Development 6 Finance 8 Who has how much stake in KLM? 8 Merger and acquisition between KLM and Air-France and its impacts 8 Brief overview and analysis of KLM’s latest accounts 9 Conclusion 10 Bibliography 11 Introduction More and more people are doing cross – country
Rating:Essay Length: 3,701 Words / 15 PagesSubmitted: September 24, 2016 -
Examining Airline Service Quality from a Process Perspective
Examining airline service quality from a process perspective Fang-Yuan Chena,b, , Yu-Hern Changa aDepartment of Transportation and Communication Management Science, National Cheng Kung University, 1, University Road, Tainan 701, Taiwan bChina Institute of Technology, 245, Academia Road. Sec. 3, Nankang, Taipei 115, Taiwan Abstract Airline service is composed of a set of processes. Passengers may have distinct expectations at different stages of the service chain. In this study, air travel was divided into ground and
Rating:Essay Length: 477 Words / 2 PagesSubmitted: March 5, 2017 -
Mergers of Airlines
Airlines and mergers: Introduction: In United States All airlines were effected with the oil price hike in 2008 along with financial crisis, which resulted in fall in business class travelers in the airlines. South West Airlines is one of the several carriers which have shown excellence in tolerating the crisis. Cost leadership of the airlines proved to be right strategy and enabled the organization to tolerate the falling ticket prices as well as the rising
Rating:Essay Length: 579 Words / 3 PagesSubmitted: May 16, 2017 -
How Can United Airlines Enhance Customer Care in the Future When “bumping” Passengers on Overbooked Flights?
Statement of the Problem How can United Airlines enhance customer care in the future when “bumping” passengers on overbooked flights? Point of View United Airlines Management Objectives Reduce the number of customer complaints to (1) have a continuous process improvement and strict compliance of company policies with regard to their services; (2) conducting customer care training to familiarize employees of the do’s and don'ts when attending customer needs; (3) provide survey form to customers to
Rating:Essay Length: 5,246 Words / 21 PagesSubmitted: July 28, 2017 -
Indian Airlines
Industrial Dispute Assignment MBA-1 HRM Indian Airlines Submitted to:- Prof. Ekta Sharma Group Members Aakar Amin 1614004 Kiran Keswani 1614032 Dhruv Kothari 1614034 Krutika Mehta 1614045 Mili Mehta 1614046 Strike Background: It was year 2007, when the government of India announced that Air India would be merged with Indian Airlines. Therefore, as a part of merger new company called national aviation company of India limited was established. Around 2006-2007, the company was showing signs of
Rating:Essay Length: 703 Words / 3 PagesSubmitted: August 11, 2017 -
Westjet Airlines Research Paper
Intermediate Accounting Research Project Table of Contents Introduction 3 Key Financial Reporting Issues 4 Frequent Flier Accounting 4 Lease Contract 4 Fuel Risk 5 Accounting Standards 6 Frequent Flier Accounting 6 Lease 7 Fuel risks 7 Management Manipulation and Uncertainty Analysis 8 Deferred Reward Programs 8 Operating Leases 9 Fuel Risks 11 Influence on Earnings and Ratios 11 Lease 11 Loyalty points 12 Fuel risk 14 Conclusion 14 Exhibition 15 References: 17 ________________ Introduction Low-cost
Rating:Essay Length: 3,205 Words / 13 PagesSubmitted: September 15, 2017 -
Overbooking Airlines
Overbooked flights allow airlines to inconvenience paying passengers by forcing them out of their seats and along the way, create endless amounts of complications all to increase their revenue for each flight as much as possible. I refuse to give them permission to go on this way which is why I stand on the affirmative of this bill for the following three reasons. Airlines will improve in general. Airports and flights will become less
Rating:Essay Length: 531 Words / 3 PagesSubmitted: October 2, 2017 -
Southwest Airline
Southwest Airline Situation Analysis Company Structure - At Southwest Airlines it’s corporate structure are decentralized, meaning that decision makings can come from any employee and not just the top level management. This resulted in a more responsive company. It was the company employees that decided that building their own computers can save some money. It resulted in over $ 1 million saving by building their own computers. It was also an idea from their
Rating:Essay Length: 6,949 Words / 28 PagesSubmitted: February 22, 2018 -
Pan American Airlines - Strategy and Organizational Analysis
Chad Lanaus STOA-603 Assignment #1 Word Count: 2774 September 10, 2017 Coach Conor Vibert ________________ Table of Contents Introduction and Background 1 1. Historically, what was this company's competitive advantage? 1 2. Conduct an analysis of the external environment and provide some rationale for the negative impact to the organization. 2 3. What was the organization's strategy and structure? Were there signs of structural deficiency? 3 4. How did the organization measure effectiveness and was
Rating:Essay Length: 3,233 Words / 13 PagesSubmitted: October 26, 2018