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Last update: July 6, 2019
  • Ben and Jerry Case Study

    Ben and Jerry Case Study

    Ben and Jerry’s Introduction: Overview of the Case The corporation of Ben and Jerry’s first began on May 5, 1978 in a small town called Burlington located in Virginia. The founders of this ice cream parlor were Ben Cohen and Jerry Greenfield with only limited funds of $8,000, they produced a famous nationwide parlor that caters to millions of people. Specialty flavors of Chocolate Chip Cookie Dough, Cherry Garcia, Rain Forest Crunch, and frozen yogurt

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    Essay Length: 2,371 Words / 10 Pages
    Submitted: May 31, 2010 By: Tommy
  • Mpc Case Study

    Mpc Case Study

    MPC (formerly MicronPC) is a full service manufacturer and distributor of computerized technologies. Headquartered in Nampa, Idaho, the company serves the small and mid-size business, government, education, and consumer markets and is the 3rd largest direct seller of computers in the United States. MPC has a clear mission statement. Each employee strives to deliver high-quality PCs with hardware, software, and services to create complete computing solutions for their customers. (www.mpccorp.com) Additional company info can be

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    Essay Length: 3,411 Words / 14 Pages
    Submitted: June 1, 2010 By: Fonta
  • Morgan Stanley Case Study

    Morgan Stanley Case Study

    1.What ate the advantages and disadvantages of the 360 feedback system at Morgan Stanley? Although there isn’t any perfect feedback instrument or process, experience shows that “360” feedback process comes pretty close to perfection, if it is well planned and executed. “360” feedback is a process where employees or managers receive information about their performance from peers, superiors and subordinates. It can be said to be a wide picture of the impact one has on

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    Essay Length: 1,039 Words / 5 Pages
    Submitted: June 1, 2010 By: Max
  • Jones Blair Case Study

    Jones Blair Case Study

    SUMMARY 1) How might the architectural paint industry be characterized? 4 a) The US paint industry 4 b) Architectural paint industry 4 2) How might the JB market area be characterized? 5 3) How can this market be segmented? 6 4) Which market to pursue? 7 a) Non-DFW Household, a high potential for growth 7 b) Urban professional, wants high quality paints 7 c) Non-DFW Professional, already dominant 8 d) Urban Household, very price- sensitive

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    Essay Length: 2,625 Words / 11 Pages
    Submitted: June 2, 2010 By: Anna
  • Ethics in Business: A Case Study

    Ethics in Business: A Case Study

    Motivation Your employees are the key to your successful business. Motivation affects employee performance, which affects organizational objectives. Satisfied employees lead to satisfied customers. Motivated employees make your job easier. In order to be effective in creating a positive motivational climate, we need to take a look at what characterizes today's employees. They see compensation as a consequence of performance and, therefore, expect to be rewarded accordingly. They are concerned with organizational recognition. They want

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    Essay Length: 741 Words / 3 Pages
    Submitted: June 2, 2010 By: Fatih
  • Kfc Case Study

    Kfc Case Study

    CASE STUDY: KFC in China Kentucky Fried Chicken (KFC)- one of the most known fast food chains in the world started in the early 1930's by Kernel Sanders in the Southern USA as a small franchise operation. Colonel Sanders has become a well known personality throughout thousands of KFC restaurants World wide. Quality, service and cleanliness (QSC)represents the most critical success factors to KFC's global success. Throughout its 35-year history, the company has gone through

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    Essay Length: 1,901 Words / 8 Pages
    Submitted: June 2, 2010 By: Jon
  • Home Depot's Customer Service Case Study

    Home Depot's Customer Service Case Study

    Home Depot's Customer Service Case Study Home Depot is an American based retailer of home improvement and construction products. Home Depot also offers services to its consumers. With its headquarters in Cobb County, Georgia, the company employs more than three-hundred fifty five-thousand people and operates two-thousand one-hundred sixty-four big-box stores across the world including, all fifty states, the District of Columbia, Puerto Rico, the Virgin Islands, Guam, Canada, Mexico and China (wikipedia.org). The Home Depot

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    Essay Length: 1,207 Words / 5 Pages
    Submitted: June 4, 2010 By: Mikki
  • Mp3 Website Case Study

    Mp3 Website Case Study

    Background MP3.com is a website in nowadays owned and operated by CNET Networks. It is known for providing information on digital music, artists, songs, services, community, and technologies. MP3.com was founded in 1998 by Michael Robertson, as part of Z Company, which runs and operates a variety of websites (namely filez.com, websitez.com, sharepaper.com etc.). The idea of creation of a special website for free music downloading appeared from the search traffic analysis. It was noticed

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    Essay Length: 734 Words / 3 Pages
    Submitted: June 4, 2010 By: Tasha
  • Case Study

    Case Study

    Wal-Mart’s SMC System Wal-Mart stores are big retail chains all over the world. They have the policy of selling quality goods at a cheaper price. For this they have a different strategy. One of them is by Electronic Data Interchange between Suppliers and Wal-Mart, which helps to save money. The use of EDI program between Supplier and Wal Mart not only saves time but also it will help to eliminate the cost of middleman. It

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    Essay Length: 659 Words / 3 Pages
    Submitted: June 5, 2010 By: Mikki
  • Mark Spencer Case Study

    Mark Spencer Case Study

    Mark Spencer is engaging in risky behavior, social deviance, is depressed and has limited parental involvement. Like most adolescents he is finding it difficult to manage his social, biological, and educational transitions while juggling his independence (Caprara, Gerbino, Paciello, Di Giunta, & Pastorelli, 2010). Most adolescents experience antisocial behavior when they are trying to gain their independence (Caprara, Gerbino, Paciello, Di Giunta, & Pastorelli, 2010). Adolescents may also engage in heavy drinking, drug use, unsafe

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    Essay Length: 1,077 Words / 5 Pages
    Submitted: June 6, 2010 By: Cathy
  • Martha Stewart Insider Trading: Case Study

    Martha Stewart Insider Trading: Case Study

    Martha Stewart Insider Trading: Case Analysis Report Part I: The Case Fraud, lying, conspiracy...not terms that any individual generally wants associated with their history, nonetheless with their reputation and personality, especially if that individual happens to be Martha Stewart. Martha Stewart: a name which almost every person who calls themselves an American can recognize. Her name pronounces itself across cookbooks, magazines and even has its own show on Style and The Learning Channel. It now

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    Essay Length: 1,476 Words / 6 Pages
    Submitted: June 6, 2010 By: Mike
  • Ethic in Business: A Case Study

    Ethic in Business: A Case Study

    This paper is an analysis the closing of Speedy Motors Company's assembly plant in Eastland, Michigan and what might have been done differently. Speedy Motors Company (SMC) gave less than a month notice before they laid off nearly 2,000 workers and closed the facility. This facility had been providing jobs for the community for over 20 years. Terms of the close, the plant should feel morally obligated to provide at least 60 days notice. "The

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    Essay Length: 748 Words / 3 Pages
    Submitted: June 7, 2010 By: Jon
  • Southwest Airlines Case Study

    Southwest Airlines Case Study

    This Case Study Analysis will attempt to take an objective look at the key issues and underlying implications of Southwest Airlines with respect to its impact on the airline industry. It will offer meaningful recommendations and plans for implementation. This will be done by looking at Southwest’s pricing strategies, costs, and competition and putting it in context with the industry as a whole. History, Development, and Growth Southwest, founded by Rollin King and Herb Kelleher,

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    Essay Length: 1,381 Words / 6 Pages
    Submitted: June 9, 2010 By: David
  • Dell Incorporation Case Study

    Dell Incorporation Case Study

    Q1: What’s your assessment of the job Mr. Dell has done as the company’s leader? What grade would you give him for his leadership of the company? Michael DELL created his enterprise when he was only 19 years old. He surely didn’t have much experience back then. Nonetheless, Lee WALKER was brought in by Michael DELL to provide much-needed managerial and financial experience during the company’s organization-building years. Mr. WALKER became then Mr. DELL’s mentor,

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    Essay Length: 886 Words / 4 Pages
    Submitted: June 12, 2010 By: Yan
  • Case Study of There's a Syringe in My Pepsi Can!

    Case Study of There's a Syringe in My Pepsi Can!

    Case study of There’s a Syringe in My Pepsi Can! Background Pepsi-Cola is a soft drink produced by PepsiCo. This soft drink was first introduced on August 28, 1898 by pharmacist Caleb Bradham. This paper is a case study of a hoax perpetrated on PepsiCo on June 9, 1993. It all began when an 82-year-old man, Earl (Tex) Triplett and his wife Mary Triplett said that they had found a syringe similar to that used

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    Essay Length: 1,016 Words / 5 Pages
    Submitted: June 13, 2010 By: Jessica
  • Nike Inc. Case Study

    Nike Inc. Case Study

    Nike, Inc’s dominance in sports apparel commenced as Phil Knight achieved his MBA at Stanford in the late 1960’s. During a term-long project, he was forced to devise a small business and a plan for its marketing. While doing so, Knight discovered Japan’s high quality yet low priced manufacturing and became determined to begin his own industry that featured superb running shoes for an affordable cost. Once traveling to Japan & persuading Tiger Shoes, to

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    Essay Length: 600 Words / 3 Pages
    Submitted: June 13, 2010 By: Janna
  • Colliers High Stool, a Purchasing Case Study

    Colliers High Stool, a Purchasing Case Study

    Key Problem: Improper and incomplete bidding policies and procedures by the purchasing department. Case Summary: In regards to purchase of 850 high stools of style ‘carter 816' there were no proper bidding procedures followed by the purchasing department. The closing date was not strictly followed. Revised bids were accepted before and after the actual closing date (April 23). Extending the closing date by favoring two suppliers, who are already supplying to Colliers. Due to the

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    Essay Length: 865 Words / 4 Pages
    Submitted: June 19, 2010 By: Nar
  • Tesco Case Study

    Tesco Case Study

    Synopsis Tesco Plc. was established in 1919 as a "small grocery stand in East London." (Rohwedder 2006) The company was created by Jack Cohen, who invented the name by joining his "tea supplier's initials, T.E. Stockwell, with the first two letters of his own last name." (Rohwedder 2006) Post World War II, Tesco evolved from a tiny "grocery stand" to a grocery store, and in 1968, Tesco revealed its original superstore. The availability of new

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    Essay Length: 2,501 Words / 11 Pages
    Submitted: August 15, 2010 By: Brandi
  • Edmiund Emil Kemper Iii: A Case Study

    Edmiund Emil Kemper Iii: A Case Study

    Edmund Emil Kemper III: A Case Study A Killer Walked Among Us Edmund Emil Kemper III was born on December 18, 1948, in Burbank, California to Clarnell and Ed Kemper Jr. He was the only son of the family. Edmund's childhood was anything but normal. While most other little boys were playing games pretending they were super heroes, Edmund was pretending he was in a gas chamber and his sister was throwing the switch. Once

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    Essay Length: 2,875 Words / 12 Pages
    Submitted: February 5, 2011 By: Klaus
  • Zeinth Case Study

    Zeinth Case Study

    Q1.) How much existing information on TV buyers can be used to assess the HDTV market? The innovation of colour TV came to the U.S markets in the year 1965. This innovation brought a significant change in the TV industry and was well accepted by the consumers. Over a period of 10 years (from 1965 to 19) this new innovation was able to penetrate to the extent of 74% of market share. Since the inception

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    Essay Length: 1,305 Words / 6 Pages
    Submitted: February 7, 2011 By: sanjay
  • Tesco Marketing Case Study

    Tesco Marketing Case Study

    Q1. Analyse Tesco's external environment and identify the challenges it faces in scanning its environment as a multinational company. The assessment of external factors has been crucial in TESCO's success. This is because TESCO has taken into account the implications for consumers, employees, stakeholders, associated organisations and the company's mission statement. 2.0 INDUSTRY ANALYSIS: PESTEL FRAMEWORK 2.1 Political Factors Operating in a globalised environment with stores around the globe, Tesco's performance is highly influenced by

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    Essay Length: 2,286 Words / 10 Pages
    Submitted: February 7, 2011 By: sim
  • M&s Case Study

    M&s Case Study

    The major finding is that M&S has successful business strategies and marketing plans. However, the company does not maintain these advantages continuously. Indeed, it causes some disadvantages. The purpose of this report is to evaluate how M&S survives in the changeable market. Moreover, its concludes how macro- and micro-environment affect M&S to make its marketing plans and investigates the strengths, weaknesses, opportunities and threats of M&S. By analysing current business situation, M&S needs to revise

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    Essay Length: 1,276 Words / 6 Pages
    Submitted: February 9, 2011 By: Zack
  • Robin Hood Case Study

    Robin Hood Case Study

    Business operations of Robin Hood and Merry men: Robin Hood and Merry men are in the business to steal from the rich and give it to the poor and needy. The organisation which was started by Robin Hood has grown in numbers in the past few years. The structure of the merry men is the typical management style which consists of robin as a CEO and few lieutenants who work on different departments including discipline,

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    Essay Length: 441 Words / 2 Pages
    Submitted: April 18, 2011 By: abbasrulz
  • Callaway Case Study - Retail Ecommerce

    Callaway Case Study - Retail Ecommerce

    dffsdfasdfasd sdffffffffff df dfd dfd dfdd df dfd dfd fdf dfdf df df d You have requested the file "Callaway Case Study - Retail eCommerce" Before downloading this PDF, we would like to ask you to supply a few details. You should only be asked to do this once. First Name: Last Name: Job Title: Organization: Country: Select Country... Afghanistan Aland Islands Albania Algeria American Samoa Andorra Angola Anguilla Anonymous Proxy Antarctica Antigua and Barbuda

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    Essay Length: 551 Words / 3 Pages
    Submitted: April 19, 2011 By: raggy
  • Motion Industry Case Study

    Motion Industry Case Study

    # of Theaters Sum of Total Gross 0-499 80.473 500-999 27.997 1000-1499 89.661 1500-1999 170.797 2000-2499 156.01 2500-2999 234.026 3000-3499 1381.964 3500-3999 1162.912 Grand Total 3303.84 The number of theaters greatly affects the outcome on sales. The more theaters it is playing in. The more money the movie is going to make. It looks that the key number of theaters is at least 3000 # of Weeks in Top 60 Sum of Total Gross 1-5

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    Essay Length: 310 Words / 2 Pages
    Submitted: April 19, 2011 By: smorelli33