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Last update: September 6, 2014
  • Starbucks Case Study

    Starbucks Case Study

    Introduction Since its’ 1992 IPO, Starbucks has continually focused on growth. Initially, the growth was targeted to enable Starbucks to achieve their goal of becoming the leading North American retailer of specialty coffee. The early success they achieved resulted in Starbucks expanding their original goal to that of becoming the most recognized and respected coffee brand in the world. By way of example, this case study focuses on a request by McDonalds to serve Starbucks

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    Essay Length: 1,449 Words / 6 Pages
    Submitted: February 11, 2010 By: Jon
  • Different Types of Entry Modes Explained for Japanese Garment Market Using Case Study of a Imaginary Australian Garments Company

    Different Types of Entry Modes Explained for Japanese Garment Market Using Case Study of a Imaginary Australian Garments Company

    1.0 Introduction Japan, one of the most important garments markets in the world with almost every brand available. Many Readymade garments companies from all over the world want to take advantage of this large and diversified Japanese garment market. This report will give a brief description about Fashionable, a readymade garment company from Australia who want to enter into the Japanese market with their readymade garments. This report will also give information about the Japanese

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    Essay Length: 1,070 Words / 5 Pages
    Submitted: February 11, 2010 By: Victor
  • Provel Case Study

    Provel Case Study

    International Marketing Communications Case Study: Provel A. Situational Assesment: Eli Lilly Canada Inc. is a pharmaceutical company which established a new divison called Provel, to provide pharmaceutical products and technical services exclusively to veterinarians. Before Provel was established, the over-the-counter market and the ethical market were both served by Elanco, another division of Eli Lilly Canada. The over-the-counter market consists of selling pharmaceutical products to farmers through retail outlets and farm supply dealers, while the

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    Essay Length: 2,839 Words / 12 Pages
    Submitted: February 12, 2010 By: regina
  • A Case in Business Ethics:she Stoops to Conquer

    A Case in Business Ethics:she Stoops to Conquer

    If I were Jean Fanuchi, I would feel bad about my decision. I wouldn’t want my every move and word being monitored so I assume my employees wouldn’t either. After all people are prone to do a lot of things when they’re alone which they wouldn’t otherwise do. Knowing someone has witnessed you doing something in private is embarrassing for both parties. And if only the viewer knows, it can still create uncomfort and tension.

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    Essay Length: 299 Words / 2 Pages
    Submitted: February 12, 2010 By: Victor
  • Marriott International Inc. Case

    Marriott International Inc. Case

    Marriott International Inc. (MAR) Executive Summary With more than 2,700 operated or franchised properties in more than 65 countries, Marriott International Inc. is a leading worldwide hospitality company. Marriott’s hotels include full-service brands such as Renaissance Hotels and Resorts, extended-stay brands, and it owns the Ritz-Carlton luxury hotel chain and several time-share properties. The company headquarters is located in Washington D.C., with approximately 143,000 employees and growing at a 7.5% annual employee growth rate. In

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    Essay Length: 505 Words / 3 Pages
    Submitted: February 12, 2010 By: Victor
  • Case Analysis Form

    Case Analysis Form

    Case Analysis Form Name: The XRS Laser Group I. Problems A. Macro 1. John conducted himself in such a manner that others might of thought he was some “big hot shot” manager. 2. John displayed little or no leadership qualities, the resistance among others in the group were believed to be, because of John. B. Micro 1. Kate was concerned about the resistance with project team and how the team was not being as productive

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    Essay Length: 457 Words / 2 Pages
    Submitted: February 12, 2010 By: Top
  • Eastman Kodak Case Analysis

    Eastman Kodak Case Analysis

    Eastman Kodak As the photographic market had a significant transformation due to the technology in the last five years, Kodak, one of the leaders in this industry is currently straggling with the transformation and end up losing sales in the traditional photographic market. Moreover, the intense competition in the digital camera market has driven the profit margin to a razor-thin level. After reading the case and browse through KodakЎ¦s website, I came up with several

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    Essay Length: 365 Words / 2 Pages
    Submitted: February 12, 2010 By: July
  • Qantas, a Case of Restructuring

    Qantas, a Case of Restructuring

    Introduction The Qantas story is inextricably linked with the development of civil aviation in Australia. It begins with fragile biplanes carrying one or two passengers in open cockpits and progresses to advanced Boeing 747s flying some 400 people half way around the world in a day. But it is a story of human endeavor, not just machines. A few determined individuals overcame formidable obstacles to establish the Queensland and Northern Territory Aerial Services Ltd (QANTAS).

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    Essay Length: 449 Words / 2 Pages
    Submitted: February 12, 2010 By: Mike
  • Brief Background of the Case

    Brief Background of the Case

    In 1972, Seven-Eleven’s founder, Masatoshi Ito approached the Southland Corporation about the possibility of opening Seven-Eleven convenience stores in Japan. After rejecting his initial request, Southland agreed in 1973 to a licensing agreement. It gave Ito exclusive rights throughout Japan. In May 1974, the first Seven-Eleven convenience store opened in Tokyo. Before Seven-Eleven was established, Japan was dominated by Mom-and-Pop stores. However, after a trip to the United States, Ito became convinced that superstores would

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    Essay Length: 294 Words / 2 Pages
    Submitted: February 13, 2010 By: Bred
  • Procter & Gamble Case Study

    Procter & Gamble Case Study

    The Scoop Introducing some familiar names What would the world be like without Procter & Gamble? Simply put, there'd be no Ivory soap, no Olay, no Pampers, no Tide detergent, no Crest toothpaste -- we'd be bereft of many of the brands that have earned our love and loyalty over the years. And for Procter & Gamble, loyalty is what it's all about: of the company's nearly 300 brands, 22 produce over $1 billion

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    Essay Length: 3,073 Words / 13 Pages
    Submitted: February 13, 2010 By: Victor
  • Motoral Group Case

    Motoral Group Case

    For Bob Galvin, Motorola is his legacy. Motorola was built by his uncle and father, Bob’s mentor and teacher, and has seen unprecedented growth. Bob has been with the company since 1944 and knows where it came from and has a vision for where it can go, as he continues to pursue the values instilled by his father. Bob’s style is casual and open. He discusses issues with all different types of employees in the

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    Essay Length: 545 Words / 3 Pages
    Submitted: February 13, 2010 By: Tasha
  • Chemco Coatings Case Study

    Chemco Coatings Case Study

    Question 1: Using the given income statement and balance sheet data, I've generated a cash-based income statement for Chem-Co for 2005 below. Chem-Co Jennifer Haggerty 2005 CASH BASED INCOME STATEMENT $ 1,000,000 Cash Flow Impact Net sales 861 Source Revenue Change in accounts receivable (113) Use Asset Increase Cash receipts from sales 748 Cost of goods sold (680) Use Expense Change in inventory (39) Use Asset Increase Change in accounts payable 17 Source Liability Increase

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    Essay Length: 585 Words / 3 Pages
    Submitted: February 13, 2010 By: Venidikt
  • Boeing/airbus Case Study

    Boeing/airbus Case Study

    Memorandum To: The Boeing Company, Board of Directors From: Consultant Date: October 3, 2005 Re: Options and Recommendations in Response to Airbus We have recently discussed Airbus’s effective effort in capturing market share in the past few years. We have also agreed that I will conduct an analysis of the underlying circumstances concerning the situation, address the challenges facing Boeing, provide options available to Boeing, and recommend actions to be taken. I will provide an

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    Essay Length: 512 Words / 3 Pages
    Submitted: February 13, 2010 By: Janna
  • Cosmetic Surgery

    Cosmetic Surgery

    Cosmetic Surgery Around the early 1920's the first cosmetic surgeries were performed on actresses such as Fanny Brice and Barbra Streisand (Haiken 1). Cosmetic surgery has become a very popular surgery in the 2000's. Teens are the most controversial new category of plastic surgery patients (Alagna 6). Although teens are not in the majority of those who get cosmetic surgery, more teens are getting cosmetic surgery than ever before (Alagna 6). Although surgery may seem

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    Essay Length: 1,149 Words / 5 Pages
    Submitted: February 13, 2010 By: Jessica
  • Solagen Case Study

    Solagen Case Study

    1) Why has Kodak learned so little about the gelatin manufacturing process in 150 years? Why is the learning curve so flat in gelatin manufacture? The gelatin current process: It was a almost a craft production It has been passed from generations to generations It has relatively worked well The process was largely uninfluenced by new technologies Why? No one has stopped to look at the process with a scientific approach. Kodak had a culture

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    Essay Length: 1,063 Words / 5 Pages
    Submitted: February 13, 2010 By: Top
  • Energy Gel Case Study

    Energy Gel Case Study

    Question 1: What is your assessment of HPC’s capital budgeting process currently in place? Would you recommend any improvements? What is the correct method to value the project? It is mentioned in the case that HPC only carries out financial evaluation after it has completed technical and strategic analysis. This seems to be an incorrect way to do it because you would expect financial to be priority or at least part of the initial analysis

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    Essay Length: 444 Words / 2 Pages
    Submitted: February 13, 2010 By: Bred
  • Case Study

    Case Study

    EXECUTIVE SUMMARY After completing the questions regarding the case-study, it was discovered that not only are the small business and entrepreneurship theories involved in answering such questions, but strategic management and international marketing theories also played a big part in identifying such areas as the regionalization activities (Question 1) and growth strategies (Question 2). The student answered the first question as if James were considering to regionalize to Burma through JM Marketing for easier understanding.

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    Essay Length: 3,789 Words / 16 Pages
    Submitted: February 14, 2010 By: Mike
  • Mystery Cases

    Mystery Cases

    Mystery cases “The Yellow Face” is a short story where Sir Arthur Conan Doyle narrates the conflict between Mr. Grant Munro and his wife Effie. She says that her first husband and child had died of yellow fever back in Atlanta. Mr. Munro fells in love with this lady when she moves to Pinner, Middlesex. This happily married couple starts having problems when Mr. Munro discovered that she is keeping a secret from him, secret

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    Essay Length: 1,113 Words / 5 Pages
    Submitted: February 14, 2010 By: July
  • Fedex Case Analysis

    Fedex Case Analysis

    fedex case analysis Federal Express is the world’s largest package delivery company today. They have been successful mainly because of their technological advancements. Technology has allowed them to have superior customer service and quality that was unparalleled by any company. No company was able to offer overnight delivery of packages with the speed and precision that Federal Express did. Although Federal Express remains ahead of its competition today, their advantages over other firms in

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    Essay Length: 443 Words / 2 Pages
    Submitted: February 14, 2010 By: Mike
  • Brinkerhoff Case Study

    Brinkerhoff Case Study

    Objectives EDGE Consulting Group Ltd. ascertained four problem areas that Brinkerhoff International Inc. is currently facing and noted their aligned solutions. Also included are pros and cons of each solution in order for upper management to decide the best course of action. We trust that the cumulative solution presented at the end of this analysis will increase Brinkerhoff’s productivity by 15-20%, efficiency by 10-17%, and job satisfaction by 25-30% making it the best alternative to

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    Essay Length: 3,441 Words / 14 Pages
    Submitted: February 14, 2010 By: Mike
  • Zara Case Study

    Zara Case Study

    Company Introduction Zara is an apparel chain owned at operated by the Inditex of Spain. It was founded by Mr. Amancio Ortega Gaona; currently Spain’s richest man. Zara specializes in fast fashion. At the end of fiscal year 2001 Zara was operating 1,284 stores world wide and had total revenue of 3,250 million. Inditex’s headquarters and its major assets are located in the Galacia region of Spain. Inditex also operates five other chains: Massimo Dutti,

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    Essay Length: 374 Words / 2 Pages
    Submitted: February 14, 2010 By: regina
  • Case Brief

    Case Brief

    Case Citation The case I chose to do was Patrick Joseph Potter, Appellant, v. Green Meadows, Par 3, Appellee. The case was found in the Southern Reporter, volume 510 starting on page 1225. The District Court of Appeal of Florida, First District heard the case and made its decision on August 13, 1987; 510 So. 2d 1225 (Fla. App. 1 Dist. 1987). Summary of Facts The original case in question consisted of golfer being injured

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    Essay Length: 939 Words / 4 Pages
    Submitted: February 14, 2010 By: Wendy
  • Cisco Case Study

    Cisco Case Study

    Network Characteristics A network is defined as “a logical grouping of networks.” The Internet and other related networks are made possible due to the devices that Cisco produces (primarily network routers and switches). In fact, it was Cisco’s founders that invented the multi-protocol router enabling the possibility of a global network (Internet). “Routers and switches were at the heart of Cisco’s business.” Computer networks, switches, and routers are analogous to the way the U.S. Postal

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    Essay Length: 669 Words / 3 Pages
    Submitted: February 15, 2010 By: Andrew
  • Argue the Case for Integration of Knowledge in Applied Practitioners in Soccer. Highlight the Extent to Which Integrated Sport Science Support Programmes Currently Operate in Soccer.

    Argue the Case for Integration of Knowledge in Applied Practitioners in Soccer. Highlight the Extent to Which Integrated Sport Science Support Programmes Currently Operate in Soccer.

    ssociation football, or soccer, is arguably the most popular sport in the world. The professional game has become one of the most competitive and lucrative industries not only within sport, but as a business in general. The First World Conference of Science and Football was held in 1987, it was this conference that represented a major step forward in effecting a link between theory and football practice (Reilly & Gilbourne, 2003). In the years since

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    Essay Length: 3,115 Words / 13 Pages
    Submitted: February 15, 2010 By: Steve
  • Cases Involving Worker’s Compensation - a Lose-Lose for Employers

    Cases Involving Worker’s Compensation - a Lose-Lose for Employers

    Cases involving Worker’s Compensation- A lose-lose for Employers In society we are faced with the fact that we must work in order to be financially sound. And throughout the course of time, laws we put in place where if you ever got hurt on the job that you’re working for, you would be covered with a policy called worker’s compensation. It has saved lives for certain people, allowed certain people to continue their normal life

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    Essay Length: 1,308 Words / 6 Pages
    Submitted: February 15, 2010 By: Stenly