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Last update: August 16, 2014
  • Johnson and Johnson Case Study

    Johnson and Johnson Case Study

    Johnson and Johnson’s Communication Strategy to Overcome Lawsuits Johnson and Johnson (J&J) was sued by 22 women in a trial in St. Louis because of evidence of ovarian cancer in their talcum. For over 40 years, J&J kept quiet about containing asbestos in their product. As of now, the decision ended up hurting company and women have a firm reason to sue. (Butler, 2018). The Situation: After a six week trial in St. Louis,

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    Essay Length: 1,258 Words / 6 Pages
    Submitted: February 26, 2019 By: Kevin Bongiovanni
  • Olympic Car Rental Case Study

    Olympic Car Rental Case Study

    Olympic Rent-A-Car Case Study Olympic Rent-A-Car was founded in 1976 by John Uelses and was almost totally a franchising operation which allowed for rapid growth and profitability. In 2012 they had approximately 7% of the rental car market share. Their initial strategy was to price lower than Hertz in every market no matter what. Primary operations were conducted at airports and downtown locations of major cities and by 2012 had 464 rental car location and

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    Essay Length: 927 Words / 4 Pages
    Submitted: February 26, 2019 By: Thomas furlong
  • Case Study one- Shoes for Moos

    Case Study one- Shoes for Moos

    MK8102 Cases in Marketing Strategy Case study one- Shoes for Moos Linda Byrne 15104705 Problem Jim Wells is the creator of Shoes for Moos. Shoes for Moos are a specially designed shoe for cows to support the treatment of foot and hoof infections. Jim is lacking in both experience and capital. He must decide if he should go ahead and invest in Shoes for Moos. To do this he will need to investigate other options

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    Essay Length: 769 Words / 4 Pages
    Submitted: March 4, 2019 By: Linda Byrne
  • Bracket International: Rfid Decision Case Study

    Bracket International: Rfid Decision Case Study

    BRACKET INTERNATIONAL Bracket International: RFID Decision Case Study Catherine Fell Davenport University MGMT 357 Christopher Lai March 24, 2019 ________________ Introduction Bracket International (BI) is a small manufacturing company headed by Mr. Jack Bracket. The company makes steel brackets and shelving out of three plants located in Ohio, Kentucky, and South Carolina. Two of the plants are standard shops and have an automated flow, and one specializes in small batch customer customized orders. They had

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    Essay Length: 1,387 Words / 6 Pages
    Submitted: April 5, 2019 By: rradcatt
  • External Auditing Case Study

    External Auditing Case Study

    Question 1: AS 1005. 02: Independence As stated in this auditing standard, auditors are required to review client’s financial report without bias, since they, representing public interest, should provide reasonable assurance that financial reports are free from material misstatement. But in this case, after knowing “Medicis’s reliance on the exchange exception and concluding that the exchange exception did not support Medicis’s use of replacement cost”, E&Y’s patterners and E&Y personnel(quality review team) applied another accounting

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    Essay Length: 1,188 Words / 5 Pages
    Submitted: April 28, 2019 By: Monica311
  • Gabe Parker Case Study

    Gabe Parker Case Study

    Marshall County High School January 23, 2018, 7:57 AM, Americas third fatal school shooting rang out in Benton County Kentucky. The gunman, a 15 year old boy named Gabriel Parker entered Marshall County High school and opened fire wounding fourteen, five were left in critical condition and two deceased. The deceased victims identified as Bailey Holt and Preston Cope both suffered gunshot wounds to the head. All victims involved ranged between the ages of fourteen

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    Essay Length: 2,376 Words / 10 Pages
    Submitted: May 12, 2019 By: Ash Key
  • International Accounting I Nestlé Case Study

    International Accounting I Nestlé Case Study

    International Accounting I Nestlé Case Study 1. If there was one thing to increase yearly, as a shareholder, I would like to increase the net income, because it measures the profitability of the business and also represents the profit that is attributed to shareholders. From the financial statements of the company, it can be noticed that the net income has been decreasing over the years, which means that Nestlé has not been performing very well

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    Essay Length: 433 Words / 2 Pages
    Submitted: June 2, 2019 By: Ana-Maria Legendi
  • Toyota Accelerator Pedal Recall: A Case Study

    Toyota Accelerator Pedal Recall: A Case Study

    Toyota Accelerator Pedal Recall: A Case Study Toyota Accelerator Pedal Recall: A Case Study Table of Contents I. The Problem 3 1. Summary of the Facts / Justification of the Problem 3 2. Alternative Solutions 4 3. Evaluation of the Alternatives 4 4. Recommendations 5 II. Conclusion 5 III. References 7 ________________ 1. The Problem In early 2010, Toyota had to recall 2.3 million vehicles in the Unites States and an estimated nine million vehicles

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    Essay Length: 1,140 Words / 5 Pages
    Submitted: June 23, 2019 By: sotinian
  • Zappos Business Case Study

    Zappos Business Case Study

    https://d.adroll.com/cm/aol/out?advertisable=RMA4JRK3LBCRFDGPVVO45A Hannah Scott Case Study 9 January 17 Dr. B 1. Zappos is a leader in using social media for their business. Zappos also uses digital media tools such as Facebook, Instagram, Google, Yahoo, YouTube, and Pinterest to reach current and prospective customers. The cross promotes across all these platforms. They also use promotions like “Fan of the Week contest” and photo contest to get the audience’s attention to use their business. 2. There are

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    Essay Length: 271 Words / 2 Pages
    Submitted: June 23, 2019 By: Hannah Scott
  • Coca Cola Case Study

    Coca Cola Case Study

    Coca-Cola study case: Fact: Physical & mental distress suffered Mr. Dolinsky when he partially consumed the contents of a bottle of “Squirt” containing a decomposed mouse. But it’s an interesting fact that the toxicologist mentioned, it was his opinion that the mouse “had been dead for a long time’ and that the dark stains (mouse feces) that he found on the bottom of the bottle must have been there before the liquid was added. (a)

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    Essay Length: 274 Words / 2 Pages
    Submitted: June 25, 2019 By: Monica Duran
  • Hal’s Woodworking Case Study

    Hal’s Woodworking Case Study

    HAL’s WOODWORKING CASE STUDY Hal’s Woodworking Case Study Manuel Colón Grantham University Abstract The following case study has been created in order to analyze Mr. Hal Donovan hardware store situation. Hal started an ordinary hardware store in Sandusky, Ohio named Hal's Woodworking. He developed an excellent reputation as a friendly local store. He had a concerned that the business is no longer growing due the competitors stores such as Home Depot and Lowe's that offer

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    Essay Length: 1,191 Words / 5 Pages
    Submitted: July 23, 2019 By: Manny Colón
  • He Corporate Social Responsibility : Tesco Study Case

    He Corporate Social Responsibility : Tesco Study Case

    Management report: The Corporate Social Responsibility CRS in terms of marketing strategy and competitive advantage. Propose: This present paper tries to enhance the different views about CSR, in the global vision of all the stakeholders, in the particular context of retailing. We will treat the interest for a company to deal with responsible actions and activities, and the main breaks found by certain authors. The subject is treated in relation with marketing strategies and tries

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    Essay Length: 2,246 Words / 9 Pages
    Submitted: February 9, 2010 By: Fonta
  • Case Apple Computers, Inc.

    Case Apple Computers, Inc.

    General External Environment Demographic Segment The demographic for Apple computers is finally changing in its favor. While Apple was once a significant rival to IBM and a leader in personal computers, it watched its et share slide as it was slow to integrate Microsoft products into its operating systems. Apple had a policy of trying to maintain their current clientele by innovative products, but have since began a new aggressive campaign aimed at attracting new

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    Essay Length: 645 Words / 3 Pages
    Submitted: November 12, 2009 By: Steve
  • Matching Dell Case Analysis

    Matching Dell Case Analysis

    MATCHING DELL CASE ANALYSIS This analysis describes the case of computer and peripherals industry especially the successful management of Dell Computer Corporation which grew twice as fast as its major rivals like Compaq, Gateway, Hewlett Packard and IBM. The main reason for the success of Dell was their “Direct Model” of selling computers which eliminated all traditional channels like distributors, resellers and retailers. Traditionally all its competitors like IBM, HP, and Compaq etc. used reseller,

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    Essay Length: 1,931 Words / 8 Pages
    Submitted: December 3, 2009 By: Mike
  • How to Study a Case

    How to Study a Case

    HOW TO STUDY A CASE Introduction Remember that learning by the case-study method depends much more on interchange among students than it does upon solitary study. It is a participatory method of learning, and both students and instructor bear a responsibility to the entire class to share their insights and points of view. Careful presentation is not in order to insure a good grade, but rather to prepare to learn and to help others learn

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    Essay Length: 310 Words / 2 Pages
    Submitted: December 14, 2009 By: Steve
  • Dakota office Products Study Case

    Dakota office Products Study Case

    1. Why was Dakota’s existing pricing system inadequate for its current operating environment? - profits only when clients placed large orders for cartons - real drop of profit if many clients place small orders - wrong cost determination for individual customers - wrong cost determination for new services provided by DOP (to small charges for the “desktop” delivery, then the actual cost of it) 2. Develop an activity-base cost system for Dakota Office Products based

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    Essay Length: 741 Words / 3 Pages
    Submitted: December 18, 2009 By: Fatih
  • Woburn Tce Case Final Argument- Legal Studies

    Woburn Tce Case Final Argument- Legal Studies

    Ladies and Gentleman of the jury, W.R. Grace and Beatrice foods have polluted the aquifer located under East Woburn. There is no question of this, as testimony from workers such as Al Love show that they have spilled, poured and dumped TCE, or Trichloroethylene. Mr. Reilly testified that he should have known what was happening on the 15 acres of property he leased out to the Whitney barrel company. By dumping TCE and other chemicals

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    Essay Length: 509 Words / 3 Pages
    Submitted: December 27, 2009 By: Janna
  • Dell Inc. Case Stuey

    Dell Inc. Case Stuey

    Dell Inc. Case Study Michael Dell, a gifted entrepreneur at the age of 13 began a quest to make money through stamp collecting and trading then expanded to a national catalog business that earned him close to $2000 per month. Not knowing at that time that by 1984 he would be starting his own company with as little as $1000 in startup capital and would go on to grow his own business with a gross

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    Essay Length: 2,847 Words / 12 Pages
    Submitted: January 16, 2010 By: David
  • Two Megaliths of Computer - Hp and Dell

    Two Megaliths of Computer - Hp and Dell

    Two megaliths of computer ---HP and DELL Introduction Computers play an essential role in this modern society. All people around the world are forced the “computer age” nowadays. It is now necessary in many areas of life, such as banking, retail and information exchange among others. Since the first computer was made in the late 1950s which is I heard that was came from the Chinese Abacus, the technology developed in booming waves. An english

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    Essay Length: 2,726 Words / 11 Pages
    Submitted: January 20, 2010 By: Artur
  • Matching Dell - How and Why Did the Personal Computer Industry Come to Have Such a Low Profitability?

    Matching Dell - How and Why Did the Personal Computer Industry Come to Have Such a Low Profitability?

    How and why did the personal computer industry come to have such a low profitability? Historically the personal computer (PC) industry has sold its products at reasonably high prices yet garnered only small profit margins. One reason for this is the high competition in the PC industry which led to competitive pricing among producers. Analyzing the competitive environment of the PC industry, it is evident that there is very little barrier to entry in this

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    Essay Length: 1,137 Words / 5 Pages
    Submitted: January 21, 2010 By: David
  • International Corporate Law -Shown on the Cases of Centros, Ьberseering and Inspire Art

    International Corporate Law -Shown on the Cases of Centros, Ьberseering and Inspire Art

    University of Applied Sciences Heilbronn, Germany Studies: International Business & Intercultural Studies Winter Term 2004/2005 Course International Law "International Corporate Law Shown on the Cases of Centros, Ьberseering and Inspire Art" Alexandra Klank Sabrina Fдhrmann IBIS 4 Content 1. Introduction 3 2. Daily Mail and General Trust PLC 4 3. Centros Ltd. 4 4. Ьberseering BV 5 5. Inspire Art Ltd. 6 6. Evaluation and future prospects 6 7. Sources 7 1. Introduction The European

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    Essay Length: 509 Words / 3 Pages
    Submitted: January 21, 2010 By: Andrew
  • Pcan Anything Be Learned from the Study of Total Institutions Which Can Help Us to Understand Organizations with Strong Corporate Cultures?

    Pcan Anything Be Learned from the Study of Total Institutions Which Can Help Us to Understand Organizations with Strong Corporate Cultures?

    Introduction Goffman established the total institutions theory in 1961,he revealed the role changing process of the inmate, the relationship between staff and inmate, the underlife aspect of inmate and the important characteristics and features within the total institutions. It is interesting to find out that organizations with a strong corporate culture and the total institutions he Goffman described have many things in common, analyzing the total institutions theory helps a great deal of understanding the

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    Essay Length: 2,341 Words / 10 Pages
    Submitted: January 28, 2010 By: Bred
  • Case Analysis of Dell: Selling Directly, Globally

    Case Analysis of Dell: Selling Directly, Globally

    Business Model: Dell Inc. founded by Michael Dell in the 1984 is the world’s largest PC Manufacturer with annual sales of over $54 billion from around 170 countries. The Company was founded on a simple concept; that by selling personal computers directly to customers, Dell could best understand their needs and provides the most effective computing solutions to meet those needs. Dell provides computer systems under its enviable “low-cost direct sales model” under which the

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    Essay Length: 1,102 Words / 5 Pages
    Submitted: February 6, 2010 By: Mike
  • Dell Case Analysis

    Dell Case Analysis

    Table of contents Case comprehension p. 2 Situation analysis p. 2 Diagnosis p. 4 Alternative choices p. 5 Predicting outcome p. 5 Choice p. 7 Solution outline p. 8 Case comprehension Dell Computer Corporation was founded in 1984 by Michel Dell, as a result of a growing demand for his pre-formatted hard-disks and upgraded IBM-compatibles. Within a year, Dell introduces its first own-design computer system and in 1989, the company introduces its first laptop. The

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    Essay Length: 720 Words / 3 Pages
    Submitted: February 20, 2010 By: Janna
  • Dell Case

    Dell Case

    The case study Product Development at Dell Computer asks for the validation of a product development decision facing Dell Computer Corporation in fall 1993 with respect to the implementation of a new battery technology for laptop computers. Case Crackers inquire into the competitive forces in the computer industry at the time of the decision (section one), scrutinize Dell’s product development process (section two), and evaluate three potential courses of action laid out in the case

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    Essay Length: 2,507 Words / 11 Pages
    Submitted: February 23, 2010 By: Steve

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