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Last update: August 22, 2014
  • Starbucks Case Study

    Starbucks Case Study

    1.0 Overview of Starbucks and its business situation Starbucks founded in 1971, is the world’s leading retailer, roaster and brand of specialty coffee with coffeehouses in North America, Europe, Middle East, Latin America and the Pacific Rim. Starbucks purchases and roasts high-quality whole bean coffees and sells them along with fresh, rich-brewed, Italian style espresso beverages, a variety of pastries and confections, and coffee-related accessories and equipment, primarily through its company-operated retail stores. On its

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    Essay Length: 912 Words / 4 Pages
    Submitted: February 9, 2010 By: David
  • Ipod Case Study

    Ipod Case Study

    When Apple first entered the mobile music market in September 2005 with their partnership announcement between Motorola and Cingular Wireless to produce the ROKR, Apple’s strategy was to tap into the potentially huge market for mobile music devices and services. Apple’s contribution to the partnership was to offer access to their highly successful iTunes music service, allowing Motorola to design and develop the physical handheld mobile device and Cingular to provide the wireless data services.

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    Essay Length: 1,294 Words / 6 Pages
    Submitted: February 9, 2010 By: Mike
  • A Child Called It

    A Child Called It

    Book Report #1 A Child Called 'It' By Dave Pezler Setting: 1-Russian River: The Russian river is a place in California where Dave and his family would usually go for a vacation. He remembers this place as a quiet and peaceful place. He remembers how he and his brothers would play, how his mother would to hug him, and how they would all watch the sunset together 2-School: School was Dave's only refuge away from

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    Essay Length: 843 Words / 4 Pages
    Submitted: February 9, 2010 By: Fatih
  • Callaway Golf Case Study

    Callaway Golf Case Study

    1. Callaway’s strategy from 1988-1997 with respect to: A. Research and Development From its initial existence R&D and innovative products had been the lifeline of CGC. When Callaway bought into the company his first initiative was to develop original products. Innovation and superior performing products are important in golf because equipment is thought to have a significant impact on player performance. Moreover, innovation was important because CGC had to be the technological leader to sell

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    Essay Length: 1,446 Words / 6 Pages
    Submitted: February 9, 2010 By: Yan
  • Starbucks Case Study

    Starbucks Case Study

    Executive Summary Starbucks performed well in fiscal 2007 under the care and guidance of Howard Shultz, the founder of the Company, Chairman, President and Chief Executive Officer all rolled into one. Starbucks does not rule the coffee realm unchallenged. The Company’s primary domestic competitors for coffee beverage sales are quick-service restaurants and specialty coffee shops. Starbucks also faces well-established competitors in many International markets and increased competition in the U.S. ready-to-drink coffee beverage market. The

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    Essay Length: 1,585 Words / 7 Pages
    Submitted: February 9, 2010 By: Edward
  • Case Study on Ust

    Case Study on Ust

    1. What are the primary business risks associated with UST Inc.? What are the attributes of UST Inc.? Evaluate from the viewpoint of credit analyst or bond holder. UST Inc. is a smokeless tobacco company with a long tradition and a recognizable brand name. A strong brand name can have lots of associations with high quality, revenues, soundness, growth, etc. But, this is one of the characteristics that can be like two edged sward.

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    Essay Length: 265 Words / 2 Pages
    Submitted: February 9, 2010 By: regina
  • He Corporate Social Responsibility : Tesco Study Case

    He Corporate Social Responsibility : Tesco Study Case

    Management report: The Corporate Social Responsibility CRS in terms of marketing strategy and competitive advantage. Propose: This present paper tries to enhance the different views about CSR, in the global vision of all the stakeholders, in the particular context of retailing. We will treat the interest for a company to deal with responsible actions and activities, and the main breaks found by certain authors. The subject is treated in relation with marketing strategies and tries

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    Essay Length: 2,246 Words / 9 Pages
    Submitted: February 9, 2010 By: Fonta
  • What Does the Opening Chapter of the Mayor of Casterbridge Reveal to Us About the Characters, Issues to Come In the Novel and Hardy's Style?

    What Does the Opening Chapter of the Mayor of Casterbridge Reveal to Us About the Characters, Issues to Come In the Novel and Hardy's Style?

    come in the novel and Hardy’s style? In the first chapter of the Mayor of Casterbridge, the main characters are introduced to us from the outset (a young family with a small child approaching the village of Weydon-Priors,) with the opening line informing the reader immediately of fundamental characters in the story. Thomas Hardy then immediately moves on to establish the protagonist, prior to conveying images of the village setting to the reader. Thus, Hardy

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    Essay Length: 5,064 Words / 21 Pages
    Submitted: February 9, 2010 By: Stenly
  • Harvard Case Study: Bausch & Lomb: Regional Organization

    Harvard Case Study: Bausch & Lomb: Regional Organization

    Harvard Case Study: Bausch & Lomb: Regional Organization Case Overview The Daniel Gill, the chairman and CEO faces the possibility of changing the organizational structure of Europe, Asia/Pacific, and the Western Hemisphere. The current organization includes an International Division which oversees production and marketing for countries outside the United States. The goal of changing the organizational structure of these three regions is to increase sales growth internationally and decentralize responsibility away from headquarters to field

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    Essay Length: 2,211 Words / 9 Pages
    Submitted: February 10, 2010 By: Jack
  • Lotus Case Study

    Lotus Case Study

    Executive Summary & Problems In The Beginning Lotus Development Corporation was created by Mitch Kapor, a software designer whose initial goal was to develop a sophisticated spreadsheet program. The company was founded in 1982 and its headquarters based in Cambridge, Massachusetts. In 1983 Lotus created the first killer application, 1-2-3 DOS for the IBM PC, catapulting them into the largest software company in the world. Lotus was noted as being one of the finest franchises

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    Essay Length: 987 Words / 4 Pages
    Submitted: February 10, 2010 By: Jessica
  • Compare and Contrasting "the Young Ravens That Call upon Him" and "th

    Compare and Contrasting "the Young Ravens That Call upon Him" and "th

     Sir Charles G.D Roberts’ stories “ The Young Ravens That Call Upon Him” and “When Twilight Falls Upon The Stump Lots” are similar in a lot of ways. The point of view in the Young Ravens story is told from the eagle, the point of view in the Stump Lots is omniscient. In the “young ravens” story the eagle is the protagonist and the ewe is the antagonist. In the “stump lots” story the

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    Essay Length: 533 Words / 3 Pages
    Submitted: February 10, 2010 By: David
  • Character Education

    Character Education

    Article-A Tale of Two Curriculums Educational theories are constantly compared. One of the long-running debates in educational circles is between traditional educational theories and progressive educational theories. Traditional education is teacher directed, subject-based and textbook driven. Progressive education is self-directed education and is based on an individual's experiences. Ideally, education should be a composite of the two approaches: a student's experiences with the real world integrated with structured subject learning. The two approaches can complement

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    Essay Length: 855 Words / 4 Pages
    Submitted: February 10, 2010 By: Mike
  • Critical Thinking Case Study

    Critical Thinking Case Study

    Critical Thinking Case Study "I swear by Apollo Physician and Asclepius and Hygieia and Panaceia and all the gods and goddesses, making them my witnesses, that I will fulfill according to my ability and judgment this oath and this covenant: To hold him who has taught me this art as equal to my parents and to live my life in partnership with him, and if he is in need of money to give him a

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    Essay Length: 2,300 Words / 10 Pages
    Submitted: February 10, 2010 By: Mike
  • House of the Seven Gables: Sins Represented by Characters

    House of the Seven Gables: Sins Represented by Characters

    In the novel, The House of the Seven Gables, the author, Nathaniel Hawthorne, makes it known that the novel and characters (including the house itself) tie in with the seven deadly sins of the Christianity faith. The characters of the novel, The House of the Seven Sins, represent the sins (sloth, envy, lust, avarice, anger, gluttony, and pride). Also the sins have a major role in the theme of the story. Greed (or Avarice)-Most characters

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    Essay Length: 419 Words / 2 Pages
    Submitted: February 11, 2010 By: Max
  • Employee Relations - Case Study Analysis

    Employee Relations - Case Study Analysis

    This essay will explore three case studies: Outsourcing in electricity generation, The non-unionised company and Cost minimisation and the flexible workforce. With reference to the first case study, Outsourcing in electricity generation, this essay will identify where management has used specific human relations techniques to develop their outsourcing strategy, show evidence that management adopted a HRM approach to downsizing and outsourcing, explore whether the approach was hard or soft HRM and discuss strategies various unions

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    Essay Length: 2,454 Words / 10 Pages
    Submitted: February 11, 2010 By: Wendy
  • Bug Inc Case Study

    Bug Inc Case Study

    BUG, Inc. is a company that is a manufacturer and seller of electronic recording devices. Many of their clients are state and federal law enforcement agencies. Because of the nature of its business and its clients, it has many developments and designs that need to be protected from others trying to replicate its work. Below describes many different situations of needed protection and how to protect its products. Intellectual Property Protection BUG, Inc. needs to

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    Essay Length: 1,323 Words / 6 Pages
    Submitted: February 11, 2010 By: Edward
  • Addendum to Independent Study in Sound Design and Sound System Compone

    Addendum to Independent Study in Sound Design and Sound System Compone

    Addendum to Independent Study in Sound Design and Sound System Component Operation Arnold F. Bilotta III 18 December 2000 This past year (2000) I have been working in the sound booth for The John Lyman Center for the Performing Arts. Here at the John Lyman Center (JLC) we have been going through a time of transition. The former resident technical guru who had taken care of JLC's happenings had retired, leaving the JLC in a

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    Essay Length: 322 Words / 2 Pages
    Submitted: February 11, 2010 By: Anna
  • Ask.Com Case Study

    Ask.Com Case Study

    Ask.com "Just when you thought Microsoft and Yahoo were going to get on with their lives, it’s (Ask.com) going to paralyze them once again." CEO of Ask.com after acquisition of Lexcio Publishing Group1 Ask.com is America’s fourth largest search engine with a considerable fan following and market share of around 4%. Recently Ask.com has expanded into European and Asian market. Ask.com is known for its technical innovation even thought it is not a market leader

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    Essay Length: 3,996 Words / 16 Pages
    Submitted: February 11, 2010 By: Tasha
  • To Kill a Mockingbird - Characters

    To Kill a Mockingbird - Characters

    Harper Lee constructs a sweet and affectionate portrait of growing up in the vanished world of small town Alabama. Lee, however, proceeds to undermine her portrayal of small town gentility. Lee dismantles the sweet faзade to reveal a rotten, rural underside filled with social lies, prejudice, and ignorance. But no one in Mockingbird is completely good or evil. Every character is human, with human flaws and weaknesses. Lee even renders Atticus, the paragon of morality,

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    Essay Length: 894 Words / 4 Pages
    Submitted: February 11, 2010 By: Jessica
  • Ethical and Legal Issues in Interactive Health Communications: A Call for International Cooperation

    Ethical and Legal Issues in Interactive Health Communications: A Call for International Cooperation

    Cyberspace is a fast-changing, globally-networked, multicultural, and multilingual information environment with vast possibilities [1-9]. It calls into question national and international borders, cultural and ethical standards, regulations, and laws, which it bypasses and challenges [10-13]. In the health sector, self-care, drugs sold over the Internet, and providing access to technical knowledge and alternative forms of healthcare to the general public have destabilized drug regulatory mechanisms and the traditional physician-patient relationship. The Internet offers unprecedented power

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    Essay Length: 2,689 Words / 11 Pages
    Submitted: February 11, 2010 By: Yan
  • Starbucks Case Study

    Starbucks Case Study

    Introduction Since its’ 1992 IPO, Starbucks has continually focused on growth. Initially, the growth was targeted to enable Starbucks to achieve their goal of becoming the leading North American retailer of specialty coffee. The early success they achieved resulted in Starbucks expanding their original goal to that of becoming the most recognized and respected coffee brand in the world. By way of example, this case study focuses on a request by McDonalds to serve Starbucks

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    Essay Length: 1,449 Words / 6 Pages
    Submitted: February 11, 2010 By: Jon
  • Different Types of Entry Modes Explained for Japanese Garment Market Using Case Study of a Imaginary Australian Garments Company

    Different Types of Entry Modes Explained for Japanese Garment Market Using Case Study of a Imaginary Australian Garments Company

    1.0 Introduction Japan, one of the most important garments markets in the world with almost every brand available. Many Readymade garments companies from all over the world want to take advantage of this large and diversified Japanese garment market. This report will give a brief description about Fashionable, a readymade garment company from Australia who want to enter into the Japanese market with their readymade garments. This report will also give information about the Japanese

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    Essay Length: 1,070 Words / 5 Pages
    Submitted: February 11, 2010 By: Victor
  • Crime and Punishment (character Suffering)

    Crime and Punishment (character Suffering)

    In the novel Crime and Punishment, by Fyodor Dostoevsky, suffering is an integral part of every character's role. However, the message that Dostoevsky wants to present with the main character, Raskolnikov, is not one of the Christian idea of salvation through suffering. Rather, it appears to me, as if the author never lets his main character suffer mentally throughout the novel, in relation to the crime, that is. His only pain seems to be physical

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    Essay Length: 736 Words / 3 Pages
    Submitted: February 11, 2010 By: Bred
  • The Character of Hedda

    The Character of Hedda

    Eng. 272 April 19, 2005 Mr. Turner The Character of Hedda Henrik Ibsen's play Hedda Gabler portrays the life of a young newlywed woman named Hedda and her attemps to overpower the people around her. Ibsen succsessfully depicts the very masculine traits that Hedda displays throughout the play with not wanting to conform to the feminine ways or the accepted stereotypes of her gender in her society. Hedda's marriage to her husband, Mr. Tesman,

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    Essay Length: 1,184 Words / 5 Pages
    Submitted: February 12, 2010 By: Mikki
  • Provel Case Study

    Provel Case Study

    International Marketing Communications Case Study: Provel A. Situational Assesment: Eli Lilly Canada Inc. is a pharmaceutical company which established a new divison called Provel, to provide pharmaceutical products and technical services exclusively to veterinarians. Before Provel was established, the over-the-counter market and the ethical market were both served by Elanco, another division of Eli Lilly Canada. The over-the-counter market consists of selling pharmaceutical products to farmers through retail outlets and farm supply dealers, while the

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    Essay Length: 2,839 Words / 12 Pages
    Submitted: February 12, 2010 By: regina

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