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Last update: August 26, 2014
  • Colgate Max Fresh: Global Brand Roll-Out

    Colgate Max Fresh: Global Brand Roll-Out

    Date: 6/10/2015 Subject: Colgate Max Fresh: Global Brand Roll-Out (Case 1) Colgate-Palmolive Company Current Marketing Strategy Review Since 1806, Colgate-Palmolive Company (CP) has experience success in every industry embarked upon. Nigel Burton, president of global oral care at CP, had only experienced three years of CP’s success and now faced the decisions of the upcoming Colgate Max Fresh (CMF) global launch. Both China’s and Mexico’s management did not test the marketing plan prior to submitting

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    Essay Length: 1,162 Words / 5 Pages
    Submitted: July 18, 2015 By: Calvin Hill

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