Essence Retail Brands Essays and Term Papers
241 Essays on Essence Retail Brands. Documents 101 - 125
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Arks & Spencer to Launch New Brand Concept ‘your M&s
MARKS & SPENCER TO LAUNCH NEW BRAND CONCEPT ‘YOUR M&S’ Marks & Spencer has formulated a new brand concept, ‘Your M&S’, which will be used across advertising and in stores from September. According to the company, its core brand is trusted, but seen as middle-class and boring, while its sub-brands are seen as over-diversified and show a lack of confidence. The new brand is an attempt to create a co-ordinated message across all categories and
Rating:Essay Length: 343 Words / 2 PagesSubmitted: February 13, 2010 -
Diesel for Successful Living - Branding Strategies for an Up-Market Line Extension in the Fashion Industry
Table of content • The evolution of Diesel’s identity page 3 • The analysis of both brands: Diesel & StyleLab page 6 • D-Diesel and StyleLab: How closely should they be associate in the mind of consumer? page 10 • Three possible branding strategy for the StyleLab brand and their variants page 12 • Diesel: a continuous evolution since 1978 to the present page 14 • References page 17 2 1.1 The evolution of Diesel
Rating:Essay Length: 3,490 Words / 14 PagesSubmitted: February 13, 2010 -
What Is a Brand?
What is a Brand ? Brands were originally developed as labels of ownership: name, term, design, and symbol. However, today it is what they do for people that matters much more, how they reflect and engage them, how they define their aspiration and enable them to do more. Powerful brands can drive success in competitive and financial markets, and indeed become the organization's most valuable assets. A brand is name, term, sign, symbol, design, or
Rating:Essay Length: 645 Words / 3 PagesSubmitted: February 14, 2010 -
Allstar Brands’ Allround Product
Allstar Brands’ Allround product is a 4-hour multi-symptom, over-the-counter, liquid medicine used to treat colds, coughs, and allergies. Allround is typically used at night because of the strength of the medication and because the alcohol and antihistamine helps consumers rest. When LSD&J took over as Brand Managers, our strategy was two-fold; grow the top and grow the bottom of the company. Our goal was to make the company strong and stable to ensure Allstar remains
Rating:Essay Length: 988 Words / 4 PagesSubmitted: February 17, 2010 -
Front-End Alignment: Auditing to Make the Brand Relationship-Building Process More Effective and Efficient
Marketing Tools, September 1997, p. 64-67 Front-end Alignment: Auditing to Make the Brand Relationship-Building Process More Effective and Efficient by Tom Duncan and Sandra Moriarty In recent years, companies have found that traditional evaluation research, such as tracking studies, sales and share reports, and customer satisfaction studies, no longer provide sufficient input for their marketing plans. The solution is to look at the upfront processes and develop methods that improve the alignment between the front
Rating:Essay Length: 1,768 Words / 8 PagesSubmitted: February 18, 2010 -
Organised Retail in India-Mba Economics Paper
Retailing-An Introduction The word "Retail" originates from a French-Italian word “retailler” meaning someone who cuts off or shreds a small piece from something . Retailing includes activities of marketing and selling products or services to end consumers for their own household or personal use. Retailer is a Person or Agent or Company or Organization who is instrumental in reaching the Goods or Merchandise or Services to the End User or Ultimate Consumer. Kinds of Retailing
Rating:Essay Length: 639 Words / 3 PagesSubmitted: February 19, 2010 -
Internet Revolutionizing Retail
The internet is revolutionizing the world of retail, both in terms of the way we shop and the prices we are paying. The internet is revolutionizing the world of retail, both in terms of the way we shop and the prices we are paying. There has been a great surge over the last few years of people buying their goods/services online, and it has become a recognizable and successful sales/distribution channel for many businesses. More
Rating:Essay Length: 268 Words / 2 PagesSubmitted: February 20, 2010 -
Positioning a Brand in the Marketplace
Positioning a Brand in the Marketplace By Suzanne Hogan, Senior Partner, Lippincott Mercer Before we can talk meaningfully about positioning a brand, we need to be clear about why it is important to position a brand-and exactly what a brand is. The reason it is important to position a brand is because of the phenomenon that we at Lippincott & Margulies call Brandwashing(SM). As consumers, we are all influenced by the effects of a powerful
Rating:Essay Length: 3,940 Words / 16 PagesSubmitted: February 21, 2010 -
Edi Within the Food Retail Industry
Electronic Data Interchange within the Food Retail Industry Report assessing the impacts of EDI on a company operating within the food retail industry. 1 Introduction to EDI Electronic Data Interchange can be defined as: “The transfer of electronic data from one organisations computer system to another’s, the data being structured in a commonly agreed format…” (Curtis and Cobham 2007) The purpose of EDI is to enable a company to directly exchange business documents, such as
Rating:Essay Length: 862 Words / 4 PagesSubmitted: February 22, 2010 -
Analysis of the Uk Grocery Retail Industry
Porters 5 forces on Tesco: Porter's five forces look’s into the external factors impacting on a company. Competitive Rivalry: Tesco’s has a very high competitive rivalry in many aspects of the market from some major competitors in the food retail Industry like Asda, Sainsbury, Morrison and Waitrose. They compete with one another through price, product and promotions periodically. Tesco’s express’ main rivals are the Sainsbury local and the Co-op one way in which they compete
Rating:Essay Length: 313 Words / 2 PagesSubmitted: February 26, 2010 -
Importance of Responsive Replenishment in Consumer Products and Retail Industries
Introduction It has been said that the only thing more difficult than being indifferent to India is to attempt to describe or understand India completely. Most retail and consumer products companies are no longer indifferent to India. It is the fourth largest economy in the world, in terms of Purchasing Power Parity (PPP) and is expected to rank third in 2010, just behind the United States and China. Moreover, recent liberalization of Foreign Direct Investments
Rating:Essay Length: 398 Words / 2 PagesSubmitted: March 1, 2010 -
Pricing in Retail
Pricing Strategy There are 4 main general pricing strategies, which covers both long-term and short-term pricing considerations: 1) Hi-Lo Promotion 2) Every-day-low Price (EDLP) 3) Discount 4) Premium. Some overlap is possible. Thus a premium retailer can operate a hi-lo promotional strategy (e.g. Sainsbury’s) whilst an EDLP operator can also offer a premium product range (e.g. Asda). As the general food purchasing come from the grocery, examples of the pricing strategies from the grocery stores
Rating:Essay Length: 937 Words / 4 PagesSubmitted: March 4, 2010 -
Retail Industry
Thomas, Ryan, “The Right Mix: Brands versus Private Labels,” Apparel, Feb’04, p. 30-33 Overview of Article Department stores that may want to develop or expand private labels to replace lagging national brands should be aware of the downfalls as well as the benefits. Private labels increase margins from 6-10% higher than national brands. They also allow for fashion garments to be reproduced the following season if they are still in demand. However, department stores risk
Rating:Essay Length: 571 Words / 3 PagesSubmitted: March 5, 2010 -
Analysis of the Uk Grocery Retail Industry
Analysis of the UK grocery retail industry Table of contents Page 1.0 Introduction 3 2.0 Terms of references 3 2.1 The question 3 2.2 Methodology 3 3.0 Identification of main competitors 3 4.0 Assessment of relative market share 3 5.0 Relative significance of each competitor 4 5.1 Tesco 4 5.2 Sainsbury’s 5 5.3 ASDA 6 6.0 Potential for each competitor to capitalize on Internet technologies 7 6.1 Tesco 7 6.2 Sainsbury’s 7 6.3 ASDA 7
Rating:Essay Length: 2,202 Words / 9 PagesSubmitted: March 6, 2010 -
India Pakistan Apparel Retailing Operations Roadmap
Strategy Roadmap for Orange Overview This paper discusses the operational issues of a possible apparel retailing chain that operates in India and Pakistan and is looking to expand beyond. Operations Orange had a very successful Eid season in Bombay, but less so in Pakistan. There are several issues on our plate that need to be addressed: • Open the restaurant and hair salon in Defence Z-block. These are important since they will generate revenue, buzz
Rating:Essay Length: 627 Words / 3 PagesSubmitted: March 8, 2010 -
Use of E-Commerce in the online Retail Insdustry
Executive summary: • This report is written in order to assess the current situation of the online supermarket and grocery industry. • This report will also analyse the possible future developments of the industry. • This report will also summarise the high barriers of entry that exist in the online supermarket industry. • The report states the main competitors in the online grocery markets both in the UK and the US. • Textbooks, journals and
Rating:Essay Length: 654 Words / 3 PagesSubmitted: March 9, 2010 -
Re-Branding
Vam Organic Chemicals changed its name to Jubilant Organosys along with its logo and company colours in a massive re-branding exercise undertaken in the last quarter of 2001. The name change celebrates a strong move up the value chain from being in low-end commodity chemicals to a new emphasis on high-value specialty and fine chemicals that have carved out a global presence for the company. The name Vam Organic had become unrepresentative over a period
Rating:Essay Length: 383 Words / 2 PagesSubmitted: March 10, 2010 -
Competitive Advantage of Store Design and Customer Handling in Retail Store Design
COMPETITIVE ADVANTAGE OF STORE DESIGN AND CUSTOMER HANDLING IN RETAIL STORE DESIGN Good design creates the vital difference in today's competitive marketplace. Successful companies use design as a powerful tool in their marketing strategy by making better products and building a strong retail identity. Design creates a better environment at the workplace and projects the organizational image. Good design offers many benefits - a vastly improved quality; a defined statement of identity; an optimizing of
Rating:Essay Length: 1,246 Words / 5 PagesSubmitted: March 12, 2010 -
God: Triune in Essence and Actuality
The term stress is a common-language term applied to many kinds of common scenarios. Phrases such as "that stresses me out", "Stress caused the fracture on the back hanger", and "she suffered a stress fracture of her finger" pretty much all say the same kind of thing: some force outside of tolerable limits has caused a catastrophic failure in a component, element, or system of one degree or another. Stress from the point of view
Rating:Essay Length: 337 Words / 2 PagesSubmitted: March 13, 2010 -
Marketing Strategies in the Competition Between Branded and Generic Antibiotics
MARKETING STRATEGIES IN THE COMPETITION BETWEEN BRANDED AND GENERIC ANTIBIOTICS Clamoxyl in 1996 We are in France in October 1996. Sales of Clamoxyl have dropped by 30 % in three months since the CNAM has sent a letter to urge doctors to prescribe generic drugs instead of the more expensive (but therapeutically equivalent) branded drugs in order to reduce the deficit of the social security system. As the Marketing Director of SmithKline Beecham Laboratories (SB),
Rating:Essay Length: 2,382 Words / 10 PagesSubmitted: March 14, 2010 -
The State of Mind in Its Purest Essence
The State of Mind in its Purest Essence According to the Encarta World English Dictionary freedom is the ability to act freely such as in a state in which somebody is able to act and live as he or she chooses, without being subject to any, or to any undue, restraints and restrictions. Within our society we have many clauses for freedom. Our forefathers paved the way for future generations to enjoy the benefits that
Rating:Essay Length: 1,188 Words / 5 PagesSubmitted: March 15, 2010 -
Nike Brand Image
In order to conduct proper research, it was important for our group to choose a field that the public was involved in. Our research topic was the sneaker market. After our topic was chosen, we had to choose three brands that we felt the general public have heard of and have purchased these sneakers. Our brands were Nike, Adidas and Puma. Once we had our brands, we had to discuss our objectives and from
Rating:Essay Length: 310 Words / 2 PagesSubmitted: March 15, 2010 -
Brand Loyalty
As consumers we know what we like and why we buy certain things. We may buy something cause of the price alone, or the color or the fact that we just prefer that brand. Brand loyalty is everywhere in our economy from single consumers to business who buy in bulk. We buy shoes, cars, clothes, electronics, and food and at least half of what we purchase based on brand loyalty. I myself have loyalty towards
Rating:Essay Length: 819 Words / 4 PagesSubmitted: March 17, 2010 -
Internationalisation of Food Retailing
INTERNATIONALISATION OF FOOD RETAILING AND ITS IMPACT ON SUPPLY CHAIN OPERATIONS Introduction What is internationalisation, and in particular the internationalisation of the food retailing industry, and why has it become such a major development in relation to the supply chain, and how has it impacted the public consumer market. These are questions that will be explored and discussed over the next few pages. Internationalisation has made many food retailers look beyond the confines of the
Rating:Essay Length: 396 Words / 2 PagesSubmitted: March 18, 2010 -
Brand Equity
Brand architecture Brand architecture is the structure of brands within an organizational entity. It is the way in which the brands within a company’s portfolio are related to, and differentiated from, one another. The architecture should define the different leagues of branding within the organisation; how the corporate brand and sub-brands relate to and support each other; and how the sub-brands reflect or reinforce the core purpose of the corporate brand to which they belong.
Rating:Essay Length: 774 Words / 4 PagesSubmitted: March 19, 2010