Ethics Marketing Essays and Term Papers
2,233 Essays on Ethics Marketing. Documents 1 - 25 (showing first 1,000 results)
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Ethical Marketing for Competitive Advantage on the Internet
"The function within business firms most often charged with ethical abuse is Marketing" Murphy and Laczniak, 1981 (p. 251) The development of internet-based technologies opens endless possibilities for Marketers. Marketing research can be carried out subtly by actively archiving the procedures that each individual undertakes on the Web, through Web tracking software. Thus making a whole new set of variables available to the marketer. The technological opportunities are obviously highly appealing for Marketers to explore
Rating:Essay Length: 546 Words / 3 PagesSubmitted: February 16, 2010 -
Do Successful Companies Value Social Responsibility and Ethics in Marketing in India?
Do successful companies value Social Responsibility and Ethics in Marketing in India? Prof. Sudeep Chatterjee* Introduction India, the second largest democracy, saw the initiation of the first generation of reforms in 1991 under the stewardship of the then finance minister Dr. Manmohan Singh, followed by the second generation of new reforms in the post 2001 era. India has the largest population of middle class in the world and is the second fasted growing economy after
Rating:Essay Length: 3,861 Words / 16 PagesSubmitted: November 28, 2009 -
Ethical Theory Vs. Nestle Marketing Tactics
According to Immanuel Kant’s ethical theory, an act is only morally right if we can will it to be a universal law of conduct. This ideal is what Kant called the “categorical imperative.” The categorical imperative has been successfully achieved when all of the following conditions have been met: the act in question is possible for everyone to follow; all rational people must be able to accept the act as if they were receiving the
Rating:Essay Length: 881 Words / 4 PagesSubmitted: December 9, 2009 -
Consumer & Marketing Ethics
CONSUMER & MARKETING ETHICS ARMAMENTS The Arms Trade The arms trade is a very sensitive topic and one that holds many preconceptions regarding the industry, the governments and the companies who produce them. It has turned into a huge trade, which has become very profitable for many companies who manufacture them for their countries, and for many rich governments who sell them to countries where civilians are deprived of simple human rights because of this.
Rating:Essay Length: 380 Words / 2 PagesSubmitted: December 10, 2009 -
International Marketing Ethics
Running Head: INTERNATIONAL MARKETING ETHICS International Marketing Ethics Abstract Businesses face various ethical challenges when conducting business. These ethical challenges are also present when conducting business aboard. Companies must be aware of ethical standards and acceptable behavior. This awareness means that marketers must recognize the viewpoints of three key players: the company, the industry, and society. Since these three groups almost always have different needs and wants, ethical conflicts are likely to arise. These challenges
Rating:Essay Length: 1,131 Words / 5 PagesSubmitted: December 25, 2009 -
Marketing Ethics
Ethics are a set of beliefs which influence how individuals, groups and society behave. Ethics need to be taken into account when marketing a business. Businesses have a social responsibility. The impact of their product and activities on society must be ethical. Ethical responsibilities refer to the moral basis for business activity and whether what the business does is ‘right’. Advertising and promotion are important marketing tools that, when implemented, must be ethical. For example,
Rating:Essay Length: 576 Words / 3 PagesSubmitted: January 11, 2010 -
Ethics in Marketing Communication
Ethical Challenges in Marketing Communication Ethics play an integral role in the development and sustenance of any personal or business relationship. Ethics determine the acceptable behaviors within a society and the overall behaviors of a business. Marketers must understand the impact ethics have on marketing communications and develop Integrated Marketing Communication (IMC) strategies accordingly. This paper will discuss various ethical challenges facing marketers today, identify internal and external factors on IMC, and formulate two ethical
Rating:Essay Length: 1,128 Words / 5 PagesSubmitted: January 11, 2010 -
Marketing and Ethics (united Colors of Benetton)
Often regarded as a leader in the multinational marketing industry, United Colors of Benetton continues to face the challenge of effectively marketing clothes across racial, cultural, and religious borders. Renowned for using social issued-themed pictures to promote its brand, Benetton has strayed from traditional marketing techniques to provide customers with an idea of the many issues that plaque societies from continent to continent. This unique approach has been met with extreme emotions, and people
Rating:Essay Length: 1,925 Words / 8 PagesSubmitted: March 11, 2010 -
Pharmaceutical Marketing Ethics
The discovery, development, manufacturing and marketing of medicines always involve questions of ethics. For example increasing pressure by governments to reduce healthcare expenditures potentially creates ethical issues for sales and marketing employees as they work to grow in the business. The healthcare industry is highly regulated and most pharmaceutical companies are committed to operating within the law. They have developed their own policies and guidance to ensure that all employees meet the highest ethical standards
Rating:Essay Length: 394 Words / 2 PagesSubmitted: March 12, 2010 -
The Marketing Ethics Quiz - How's Your Marketing Conscience?
The Marketing Ethics Quiz How's Your Marketing Conscience? It's time for a business ethics brush-up. Time to do a little soul-searching and kneeling at the business confessional. As always we're not concerned with the easy business choices e.g., envy, greed, sloth, coveting thy neighbors… The emphasis here is on the more subtle offenses that tend not to get much attention in either the Sunday pulpit or the pages of Forbes Magazine. The Top 10 Test
Rating:Essay Length: 980 Words / 4 PagesSubmitted: May 13, 2010 -
Accounting Ethics
Accounting Ethics When examining the effect of open marketing on the profession of accounting it is important to view it from three perspectives: the client's, the profession's, and society's. Additionally, two key areas that are affected by marketing must be addressed, these are concerning competition, and ethical implications. Marketing in public accounting is here to stay therefore making an argument against its existence would be fruitless; however, in order to achieve maximum benefit to the
Rating:Essay Length: 1,865 Words / 8 PagesSubmitted: December 4, 2008 -
Ups Marketing Plan
Advanced Marketing Management Marketing plan for United Parcel Service Mission Statement: "End-to-end global supply chain provider." Executive Summary: The company analysis shows that UPS is actually positioned as a domestic (U.S.) ground shipping company, instead of being the primary coordinator of the flow of goods, information and funds throughout the entire supply chain on an international basis, as UPS perceives themselves. UPS is the follower in the overnight (express) deliveries segment. Therefore the marketing plan
Rating:Essay Length: 2,237 Words / 9 PagesSubmitted: December 5, 2008 -
Suzuki Motor Company Market Strategy Analysis
Analysis of marketing strategy of Suzuki Motor Company, Ltd. (Suzuki) Company Background: Michio Suzuki founded Suzuki Loom Works, a privately owned loom manufacturing company, in 1909 in Hamamatsu, Japan. In 1952, the company began manufacturing and marketing a 2-cycle, 36 cubic centimeter (cc) motorcycle, which became so popular that in 1954 the company introduced a second motorcycle and changed its name to Suzuki Motor Company, Ltd. (Suzuki).In 1985, American Suzuki opened its automotive division and
Rating:Essay Length: 3,163 Words / 13 PagesSubmitted: December 5, 2008 -
Nike Marketing Strategies and Current Company Status
Who would have imagined it? After years on top, Nike suddenly looks like a world-class marathoner who, in midrace, questions whether he's got what it takes to keep on running. Nike's symptoms of distress: a global glut of shoes, flat sales in key markets, and declining profits. Moreover, the global brand champ that captured its own winning corporate mindset with the "Just do it" ad slogan has a new pitch, "I can"--to which investors seem
Rating:Essay Length: 726 Words / 3 PagesSubmitted: December 5, 2008 -
Arizona Accountancy Code of Ethics
Arizona Accountancy Code of Ethics University of Phoenix Contemporary Business Law I BUS/421 October 19, 2008 As in any profession, ethics are extremely important, however in accounting they are of particular importance because clients depend and rely upon accountants for their professional expertise in areas such as financial statements, tax preparation, auditing, financial consulting and so forth. Without ethics and the laws that guide ethical practices and behavior, accountants could easily misguide clients or put
Rating:Essay Length: 1,236 Words / 5 PagesSubmitted: December 15, 2008 -
Ethics in Business
Business and Ethics From a business perspective, working under government contracts can be very lucrative. In general, a steady stream of orders keep coming in, revenue increases and the company continues to grow. There are a few obvious downfalls to working with government contracts; a higher quality is to be expected as well as extensive research accompanied by accurate and complete documentation are usually required. If one part of the process fails to perform correctly
Rating:Essay Length: 2,145 Words / 9 PagesSubmitted: January 8, 2009 -
An Ethical Dilemma in Counseling: Deciding Between Two Rights
An Ethical Dilemma in Counseling: Deciding between two rights Ethics, considered the study of moral philosophy, is a broad way of defining human duty, right and wrong; essentially, it is more expansive than simply applying a principle. Dilemmas are situations that require a choice between options appearing uniformly favorable, unfavorable or mutually exclusive. Naturally, an ethical dilemma can place a professional counselor in a precarious position, thereby compromising the effectiveness of the therapy, the trust
Rating:Essay Length: 634 Words / 3 PagesSubmitted: January 11, 2009 -
1929 Stock Market Crash
The 1929 Stock Market Crash In early 1928 the Dow Jones Average went from a low of 191 early in the year, to a high of 300 in December of 1928 and peaked at 381 in September of 1929. (1929…) It was anticipated that the increases in earnings and dividends would continue. (1929…) The price to earnings ratings rose from 10 to 12 to 20 and higher for the market's favorite stocks. (1929…) Observers believed
Rating:Essay Length: 1,375 Words / 6 PagesSubmitted: February 16, 2009 -
International Marketing
A firm's international marketing program must generally be modified and adapted to foreign markets. This international marketing program uses strategies to accomplish its marketing goals. Within each foreign nation, the firm is likely to find a combination of marketing environment and target markets that are different from those of its own home country and other foreign countries. It is important that in international marketing, product, pricing, distribution and promotional strategies be adapted accordingly. In
Rating:Essay Length: 3,598 Words / 15 PagesSubmitted: March 4, 2009 -
International Marketing
A firm's international marketing program must generally be modified and adapted to foreign markets. This international marketing program uses strategies to accomplish its marketing goals. Within each foreign nation, the firm is likely to find a combination of marketing environment and target markets that are different from those of its own home country and other foreign countries. It is important that in international marketing, product, pricing, distribution and promotional strategies be adapted accordingly. In order
Rating:Essay Length: 3,008 Words / 13 PagesSubmitted: March 4, 2009 -
Marketing
A firm's international marketing program must generally be modified and adapted to foreign markets. This international marketing program uses strategies to accomplish its marketing goals. Within each foreign nation, the firm is likely to find a combination of marketing environment and target markets that are different from those of its own home country and other foreign countries. It is important that in international marketing, product, pricing, distribution and promotional strategies be adapted accordingly. In order
Rating:Essay Length: 3,008 Words / 13 PagesSubmitted: March 4, 2009 -
Command Economy Vs Free Market Economy
Intorduction: Within the overall umbrella of the word "economy", one speaks today of the market economy, the formal economy, the informal economy, the underground economy, the productive economy and perhaps even the reproductive economy, the post-industrial or post-modern economy and the global economy. Thus while the concept of an economy is not fixed but arbitrary, and may have strayed rather far from the management of household resources, it is nonetheless spoken of in official circles
Rating:Essay Length: 2,560 Words / 11 PagesSubmitted: March 4, 2009 -
Ben and Jerrys Marketing Stratgies
Ben and Jerrys marketing stratgies Ben & JerryЎ¦s was experiencing a steady growth within their sales figures from 1990 to 1993. However, In March 1994, Cost of Sales increased approximately $9.6 million or 9.5% over the same period in 1993, and the overall gross profit as a percentage of net sales decreased from 28.6% in 1993 to 26.2% in 1994. This loss might have been a result of several reasons, such as high administration and
Rating:Essay Length: 2,617 Words / 11 PagesSubmitted: March 4, 2009 -
Ethics in Business
From a business perspective, working under government contracts can be a very lucrative proposition. In general, a stream of orders keep coming in, revenue increases and the company grows in the aggregate. The obvious downfalls to working in this manner is both higher quality expected as well as the extensive research and documentation required for government contracts. If a part fails to perform correctly it can cause minor glitches as well as problems that can
Rating:Essay Length: 2,342 Words / 10 PagesSubmitted: March 11, 2009 -
Utilitarianism and Kantian Ethics
Utilitarianism and Kantian Ethics Ethics is one part of philosophy that will always be studied, and like most subjects in philosophy, will never be viewed the same by everyone. There are so many cultures that have so many different beliefs about the way a person's life should be lived out. Things like religion, poverty, and mental health all contribute to our beliefs in ethics. Some people believe that the mental state of a person or
Rating:Essay Length: 1,240 Words / 5 PagesSubmitted: March 11, 2009