Frontier Airlines Rebranding Campaign Essays and Term Papers
269 Essays on Frontier Airlines Rebranding Campaign. Documents 126 - 150
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Anatomy of a Corporate Campaign: Ran & Citigroup (a)
Overview Citigroup, the world’s largest project finance bank became the target of the Global Finance campaign of launched by the Rainforest Action Group in 2000. Citigroup provided funding for extractive projects such as mining, logging and oil explorations that many a times took place in developing countries, rainforests and other endangered ecosystems. RAN aimed to stop all lenders, primarily Citigroup, from financing such destructive activities in endangered ecosystems. RAN held protest activities for two
Rating:Essay Length: 695 Words / 3 PagesSubmitted: January 27, 2010 -
Frontier Essay
“Since the days when the fleet of Columbus sailed into the waters of the New World, America has been another name for opportunity, and the people of the United States have taken their tone from the incessant expansion which has not only been open but has even been forced upon them (Turner).” When the Europeans immigrated to the New World, they were faced with an overwhelming frontier atmosphere and forced to adapt to their environment
Rating:Essay Length: 1,748 Words / 7 PagesSubmitted: January 27, 2010 -
Iraq - Military Campaign
Abstract 1 1. Introduction 2 2. Past experience 2 3. Diplomatic problems 2 4. Concept of Operation 3 5. The campaign 3 5.1. Air power 4 5.2. Ground operations and special forces 5 5.3. Iraqi strategy and tactics 5 6. Intelligence 6 7. Psychological operations 6 8. Public relations 6 9. Technology 6 10. Casualties 7 11. Weapons of mass destruction (WMD) 7 12. Conclusion 7 13. References: 8 14. Glossary of terms 9 1.
Rating:Essay Length: 3,335 Words / 14 PagesSubmitted: January 27, 2010 -
Ak Airlines
Marketing businesses, products and services has become much more complex with the introduction of the internet. In this paper I will attempt to describe the effect of e-business on marketing strategies today, as well as describe the e-business marketing strategies utilized by Kmart, Inc. The internet is an enormous environment that is advancing and developing at a very erratic pace, and only companies able to adapt will survive. The World Wide Web provides a medium
Rating:Essay Length: 571 Words / 3 PagesSubmitted: February 2, 2010 -
Classic Airlines
Problem Solution: Lester Electronics Lester Electronics, Inc. (LEI), a company that was founded in 1978 is an industrial electronics parts distributor in the US, traded at the NASDAQ. Shang-way (SWA) manufactures capacitors and has an exclusivity agreement with LEI for LEI to being the sole distributor in the US for the capacitors manufactured by Shang-wa. Transnational Electronics Corporation (TEC) is a large manufacturer and distributor of electronics components in the US. TEC is looking for
Rating:Essay Length: 1,249 Words / 5 PagesSubmitted: February 4, 2010 -
Analysis of Integrated Marketing Communications Campaign
IBMS, PT3 Diemen, April 2007 Analysis of integrated marketing communications campaign Dove Pro - Age. Prepared for: Menno van Voorthuizen Prepared by: Ewa Kozlowska (405825) Table of contents: 1. Introduction. 3 2. Marketing communications and branding. 3 3. Target groups and positioning. 4 4. Analysis of elements of communication mix, and message strategy. 4 5. Integration level of the communication. 6 6. Marketing communication objectives. 6 7. Building a relationship with customers. 7 8. The
Rating:Essay Length: 3,006 Words / 13 PagesSubmitted: February 4, 2010 -
America’s Western Frontier
America’s Western Frontier The American Old West compromises the history, myths, legends, stories, beliefs, and cultural meanings that collected around the Western United States in the 1800’s. Most often the term refers to the late 19th century, between 1865 to 1900, post-Civil war time period. Terms Old West and Wild West relate to life beyond the western frontier. The Wild West appears as a simple romanticized perception of the actual Old West identity, which forms
Rating:Essay Length: 772 Words / 4 PagesSubmitted: February 5, 2010 -
The Involvement of Mass Media in Political Campaigns
There has been much discussion about how mass media presents and can determine the outcome of presidential elections. The media has been accused of focusing on subjects such as the politician's personal life and their characteristics rather than looking at the political issues of the election. The voter's views can also be altered by political advertisements that do not focus on issues. This can cause the voters to believe that certain issues are important when
Rating:Essay Length: 1,320 Words / 6 PagesSubmitted: February 5, 2010 -
The Effect of Price Elasticity of Demand in Airline Industry
The global airline industry is experiencing cold season since the terrorist attack in 2001. Though china’s airline suffered less from the 9-11 effect, price hike of fuel has also plagued the industry. Moreover, in response to the entry of the WTO, Chinese government has phased out regulations upon airline industry and encouraged competition by introducing budget airline. To maintain competitive advantage and considerable profit margin as a domestic leading airline company, China Southern Airlines Co.
Rating:Essay Length: 1,240 Words / 5 PagesSubmitted: February 5, 2010 -
Southwest Airlines Case Study
This Case Study Analysis will attempt to take an objective look at the key issues and underlying implications of Southwest Airlines with respect to its impact on the airline industry. It will offer meaningful recommendations and plans for implementation. This will be done by looking at Southwest’s pricing strategies, costs, and competition and putting it in context with the industry as a whole. History, Development, and Growth Southwest, founded by Rollin King and Herb Kelleher,
Rating:Essay Length: 1,381 Words / 6 PagesSubmitted: February 6, 2010 -
Classic Airlines Problem Solution Paper
Running head: PROBLEM SOLUTION: CLASSIC AIRLINES Problem Solution: Classic Airlines University of Phoenix Problem Solution: Classic Airlines Classic Airlines is the world’s fifth largest airline with a fleet of 3 jets serving 240 cities with more than 2,300 flights daily. Classic Airlines has grown to an organization of 32,000 employees since starting operations. Last year the company recorded $10 million profit on $8.7 billion in sales. Although the airline is profitable, its share prices have
Rating:Essay Length: 3,724 Words / 15 PagesSubmitted: February 10, 2010 -
Swot Kingfisher Airline
Company Profile Kingfisher Airlines Limited is an airline based in Bangalore, India. It is a major Indian airline operating 218 flights a day and has an extensive network to 37 destinations, with plans for regional and long-haul international services. Its main bases are Bangalore International Airport, Bangalore, Chhatrapati Shivaji International Airport, Mumbai and Indira Gandhi International Airport, Delhi. Kingfisher Airlines, through one of its holding companies United Breweries Group, has acquired 26% stake in the
Rating:Essay Length: 3,294 Words / 14 PagesSubmitted: February 11, 2010 -
Porter’s 5 Forces on Airline Industry
The budget airline industry in Singapore presents an interesting situation for analysis. It has 3 main local players plus a foreign player, namely Valueair, Tiger Airways, Jetstar Asia Airway and Airasia but Jetstar Asia Airways has effectively merged with Valueair. There are also possibilities of more foreign budget airlines operating in Singapore, and big airlines may also slash their prices to compete with the budget airlines. The higher fuel price, terrorist threat and restrictive govt
Rating:Essay Length: 1,512 Words / 7 PagesSubmitted: February 13, 2010 -
Political Campaign Rhetoric
Political Campaign Rhetoric In 2004 the United States of America held a presidential election as it does every four years. Throughout the process, from primary to convention, from the debates to Election Day, both the candidates and the media relied on rhetoric to influence the thoughts of the electorate. Because of the close results of the 2000 election and the bitter court battle that followed, the rhetoric of the campaigns of both major candidates in
Rating:Essay Length: 1,163 Words / 5 PagesSubmitted: February 14, 2010 -
Why Martin Luther King’s Campaign Was Not Working
Martin Luther King Jr. was one of the crucial leaders of the American Civil Rights Movement. King was known for his non-violent views and protests. He established with other members of the clergy the SCLC (Southern Christian Leadership Conference), a campaign involved in non-violent protest in the form of boycotts, demonstrations and marches against the denial of civil rights to African Americans. In 1964 in Mississippi the Student Nonviolent Coordinating Committee (SNCC) asked young people,
Rating:Essay Length: 639 Words / 3 PagesSubmitted: February 18, 2010 -
Fly by Night Airlines
Content 1. Introduction page 3 2. Assumption page 3 3. Estimation page 3 4. Accounting data Number of planes page 4 Ticket revenue page 4 Operating Cost page 5 Deprecation page 5 Operating cash flows page 5 NPV page 5 5. Evaluation page 6-7 6. Appendix Introduction Fly-by-night Airlines is a major commercial air carrier offering passenger service between most large cities in the US. Its profitable route is between Los Angeles and New York
Rating:Essay Length: 2,236 Words / 9 PagesSubmitted: February 18, 2010 -
Problem Solution Classic Airlines
Problem Solution: Classic Airlines Classic Airlines is the world’s fifth largest airline serving 240 cities world wide. Although the airline is profitable, its stock prices have decreased by 10% in the past year and employee morale is low due to increased scrutiny on the airline industry from all sectors of the economy (UOP, 2005). Over the past two years, Classic Rewards Members have decreased their number of flights which has created concerns as to the
Rating:Essay Length: 876 Words / 4 PagesSubmitted: February 19, 2010 -
The Airline Industry
The Airline Industry In 2001, commercial airlines carried nearly 450 million passengers for leisure, personal, and business travel, an increase of approximately 250% since the 1978 industry deregulation. Despite this long-term growth, the number of passengers increased only about 1.5% annually from 1997 to 2001. The airlines were buffeted by both economic and exogenous factors that coincided with particular force. In 2002 and early 2003, virtually every major carrier was under bankruptcy protection or claimed
Rating:Essay Length: 1,947 Words / 8 PagesSubmitted: February 19, 2010 -
Classic Airlines - Problem Solution
Problem Solution: Classic Airlines Classic Airlines is the world's fifth largest airline with a fleet of more 3 jets and serving 240 cities with more than 2300 flights daily. (Classic Airlines, 2007) Classic Airlines has grown to an organization of 32,000 employees since starting operations. Last year the company recorded $10 million profit on $8.7 billion in sales. (Classic Airlines, 2007) Although the airline is profitable, its share prices have decreased by 10% in the
Rating:Essay Length: 987 Words / 4 PagesSubmitted: February 21, 2010 -
New Airlines Company
Executive Summary Globalization has resulted in increased of global traveling where people now doing their business and other stuff not only around their house, but also in different cities and other countries. Nowadays, demand for airlines is increasing slightly, where everybody usually uses for traveling. However, some people start disappointed because they have to take a long queue for check-in in the airport. Some of them get the trouble with their payment, where people feel
Rating:Essay Length: 3,622 Words / 15 PagesSubmitted: February 23, 2010 -
Southwest Airline
Culture Assessment Southwest Airlines At Southwest Airlines, little emphasis is placed on a formal organizational structure; instead, the organization values individual humor and encourages fun and creativity in the workplace. For example, what some companies normally call the human relations or personnel department, Southwest Airlines calls the People Department. The People Department and Vice Chair, Libby Sartain, is in charge of recruitment and hiring of employees. The process in hiring is to identify people with
Rating:Essay Length: 603 Words / 3 PagesSubmitted: February 24, 2010 -
Southwest Airline
1. What might account for Southwest’s success? A few things can be accounted for Southwest’s success. The most important attribute is its people. Southwest has always believed that an important part of its competitive advantage is its employees. Start from the beginning, Southwest has encouraged its employees to have fun and deliver great customer service. The great leader of Southwest, Kelleher, believes that fun is a stimulant to people, and will make them more productive.
Rating:Essay Length: 608 Words / 3 PagesSubmitted: February 25, 2010 -
De Beers "a Diamond Is Forever" Campaign
De Beers : A Monopoly in the Diamond Industry De Beers advertising slogan "A Diamond Is Forever" has been the center of its effort to establish the stone as the only appropriate gem to symbolize lifetime love and commitment. The more ad money spent, the more diamonds people buy. And when people buy diamonds, De Beers profits. It is the reason the company spends $180 million a year worldwide to advertise cut diamonds--a product it
Rating:Essay Length: 1,289 Words / 6 PagesSubmitted: February 26, 2010 -
United Airlines Pension Plan Woes
“UNITED AIRLINES PENSION PLAN WOES” An event in the headlines today that will require human resource involvement is United Airline’s decision to most likely terminate all of its employees pension plans due to bankruptcy and turn them over to the PBGC or Pension Benefit Guaranty Corporation. The PBGC is a federal agency that insures traditional pensions in case companies go “belly up”. Basically what this amounts to is that United Airlines worker’s retirement plans could
Rating:Essay Length: 723 Words / 3 PagesSubmitted: February 27, 2010 -
Can Continental Airlines Continue to Work Hard, Fly Right and Fund the Future
History of Continental Airlines Continental Airlines began service in 1934 as Varney Speed Lines, named after one of its initial owners, Walter T. Varney operating out of El Paso, Texas and extending through Las Vegas, Albuquerque and Santa Fe, New Mexico to Pueblo, Colorado. The airline started with Lockheed Vegas, a single engine plane that carried four passengers. The airline later flew other Lockheed planes, including the Lodestar. It was renamed Continental on 1 July
Rating:Essay Length: 1,967 Words / 8 PagesSubmitted: February 27, 2010