HEB Own Brands Essays and Term Papers
Last update: August 7, 2014-
Place Branding
Place Branding Place branding matters today because in a single global marketplace of instant global communications and increasingly widespread democracy, the opinions of populations count as much as the opinions of elites mattered in the past. Why Brand Places? As a consequence of expanding globalization, the need for place branding is more important than ever. It attracts investment, tourism, and is a valuable tool to create a reputable name for a specific place. Having a
Rating:Essay Length: 782 Words / 4 PagesSubmitted: December 20, 2009 -
Nike Branding
1.0 Introduction Nike’s philosophy has been to encourage sports and athletics all over the world. Nike Corporation is named after the Greek winged goddess of victory. The company produces the best and the most Innovative athletic footwear and equipment. The company prides itself in claiming that Nike represents athletes all over the world. Nike has created many strong and powerful sub brands like the Jordan brand. The company has always been associated with top sportsmen
Rating:Essay Length: 2,013 Words / 9 PagesSubmitted: December 21, 2009 -
Branding Strategies
Branding Strategies: From Creation to Extinction Outline I. Introduction II. Choosing the Brand Name A. Take a Stand B. Narrow the Focus C. Beware of Brand Inflation D. Expand the Business III. Advertising the Brand Name A. Logo Sizes B. Attention Getting 1. Research 2. Mention the Product 3. Show the Product 4. Show the Name and Logo 5. Call Attention to the Logo 6. Headline Company Names 7. Use Theme Lines IV. Brand-Building
Rating:Essay Length: 1,553 Words / 7 PagesSubmitted: December 21, 2009 -
The Best Global Brands by Gerry Khermouch
Introduction: The article “The Best Global Brands,” by Gerry Khermouch focuses mainly on the importance of brand loyalty and a company’s potential. In order for a company to succeed and have high profits, how the consumer perceives its name is key. This image is created by a number of different variables. When all of the variables are fulfilled by the product or company, the consumer is happy, thus creating a brand loyalty relationship. Many companies
Rating:Essay Length: 679 Words / 3 PagesSubmitted: December 26, 2009 -
Bmw - an Emotional Brand
BMW - AN EMOTIONAL BRAND The automobile industry has grown to be a very dynamic one in the recent years. Even though the essential use of this industry has been to satisfy the customer’s need to travel from one place to another in comfort, the constantly changing market, has slowly changed customer’s needs into wants paving way for high competition in the automobile arena. This essay gives a brief analysis on BMW, one of the
Rating:Essay Length: 3,031 Words / 13 PagesSubmitted: December 26, 2009 -
Is a Company Able to Increase Brand Equity for a Product That Is in the Maturity Phase of the Plc?
A company is able to increase brand equity for a product that is in the maturity phase of the PLC. The maturity phase is characterized by increase competition, established brand recognition and slowing sales growth. In this phase product differentiation and market dominance become more critical (Anderson & Zeithaml, 1984). Brand equity is a set of brand assets and liabilities linked to a brand, its name, and symbol that add or subtract from the value
Rating:Essay Length: 1,123 Words / 5 PagesSubmitted: December 27, 2009 -
D’angelo Brands
Introduction: Founded as a juice company in 1986, D’Angelo Brands expanded into the pasta and canned vegetables industries . In 2001, it was purchased by Play and Win Inc. of the United States, and it was decided that it would keep its name and Frank D’Angelo would be the company’s CEO and President . Since then it has undergone further expansion into the beer and energy drink industries. D’Angelo Brands has two types of beer,
Rating:Essay Length: 3,868 Words / 16 PagesSubmitted: December 28, 2009 -
Anatomy of a Brand
Anatomy of a Brand Harry Potter Brand Wizard To some, Potter-mania seems like a fad, but it contains lessons that are relevant to the entire marketing community July 18, 2005 Harry Potter is one of the most remarkable brand stories of recent years. So much so, that there can't be a single person anywhere who hasn't heard of "the boy who lived" and the best-selling books that bear his name. To date, six books in
Rating:Essay Length: 1,601 Words / 7 PagesSubmitted: December 28, 2009 -
Red Brand Canners
Red Brand Canners Case Study Red Brand Canners 2 Summary Context ............................................................................................................................................................. 3 Purpose of the document ................................................................................................................................. 3 Cooper’s solution .............................................................................................................................................. 4 Myers’ solution ................................................................................................................................................. 4 Our Solution ...................................................................................................................................................... 5 1.1 Demand constraints .......................................................................................................................... 5 1.2 Tomatoes availability constraints ...................................................................................................... 5 1.3 Quality constraints............................................................................................................................ 6 1.4 Non-negativity constraints ................................................................................................................ 6 1.5 Optimal solution ............................................................................................................................... 6 Comparison between the three solutions ......................................................................................................... 7 Whether or not to buy additional tomatoes ..................................................................................................... 7 Appendix A .......................................................................................................................................................
Rating:Essay Length: 646 Words / 3 PagesSubmitted: December 30, 2009 -
Samsung - the Top Brand in the World
Samsung - The TOP Brand in the World According to the global brand scoreboard of 2004 from Interbrand, Samsung, the Korean based electronics brand, has boosted its profile and being listed as 21st valuable brands in the world. Its brand value surged by 16% to 12.5 billion US dollars compared to the figure in 2003 which is 10.8 billion US dollar. (Simon, 2004) It becomes the world’s leading brand in electronics and digital industry. This
Rating:Essay Length: 586 Words / 3 PagesSubmitted: January 2, 2010 -
Pepsi Blue Case Study - the Challenges Inherent in Executing a Global Re-Branding Campaign
PEPSI BLUE CASE STUDY: THE CHALLENGES INHERENT IN EXECUTING A GLOBAL RE-BRANDING CAMPAIGN During the 1990s, PepsiCo launched new products and engineered a global re-branding campaign in an effort to grow sales volume; reinvigorate their stagnant brand; and to close the increasingly large sales and market share gap between itself and its primary competitor, Coca-Cola. In 1993, Pepsi jump-started its marketing efforts by adding two brands to its portfolio: Crystal Pepsi and Pepsi Max. Crystal
Rating:Essay Length: 1,473 Words / 6 PagesSubmitted: January 4, 2010 -
Tandy Brands Synopsis
Tandy Brands Tandy Brands Accessories, Inc. designs and markets fashion accessories for men, women, and children. “Their merchandise is sold under various national brand names as well as private labels to all major levels of retail distribution” (biz.yahoo.com, 2008). Over the last several years, they have experienced a reduction in value, reflected by their declining stock price. According to the CEO, JSB Jenkins, their business … “has continued to be impacted by the generally difficult
Rating:Essay Length: 380 Words / 2 PagesSubmitted: January 6, 2010 -
Dr.Pepper/seven Up, Inc. /squirt Brand
Dr. Pepper/Seven Up, Inc. SQUIRT Brand ٱ Soft Drink Industry The soft drink industry in the United States is a highly profitably, but competitive market. In 2000 alone, consumers on average drank 53 gallons of soft drinks per person a year. There are three major companies that hold the majority of sales in the carbonated soft drink industry in the United States. They are the Coca Cola Company with 44.1% market share, followed by The
Rating:Essay Length: 1,741 Words / 7 PagesSubmitted: January 7, 2010 -
When Launching a New Product, It Is Better to Pursue a Brand Extension Strategy, Than to Develop a New Brand
When launching a new product, it is better to pursue a brand extension strategy, than to develop a new brand Brand extension is a brand strategy which using the existing brand name to develop a new product or enter into a different product category market or industry. The new brand can be called as a “sub-brand”, and the original brand is referred as a “parent brand”. There are basically two different types of brand extensions.
Rating:Essay Length: 915 Words / 4 PagesSubmitted: January 8, 2010 -
E.E.Cummings’ on the Death of Romance in She Being Brand/-New
E.E. Cummings’ on the death of romance in “She being Brand/-new” Satire is most effective when its meaning can be picked up and its point understood. Some satiric poetry, however, attempts to be rhetorical yet at the same time eludes the comprehension of various readers. “She being Brand / -new” is one of those poems whose appearance can be quite deceptive to its audience upon first glance. E.E. Cummings, the author of this poem, has
Rating:Essay Length: 1,119 Words / 5 PagesSubmitted: January 10, 2010 -
Brand Personlities:ibm and Appple
Question attempted: Identify two brands within the same product category that project different images to the consumer. Discuss the different projected images by comparing and contrasting the two different brands. What techniques did the marketer use to create these images? How would you explain this deliberate attempt in the light of the self- concept of the buyer? Executive Summary “Products are created in factories but brands are created in the mind of the prospect.” These
Rating:Essay Length: 1,370 Words / 6 PagesSubmitted: January 10, 2010 -
Brand Report: Levi's Strauss & Co.
Brand Report: Levi's Strauss & Co. Company Analysis In 1853, a Bavarian immigrant named Levi Strauss opened a dry-goods business in San Francisco, California. Roughly twenty years later, the problem miners had with finding sturdy pants was brought to Levi’s attention. This is what ultimately led Strauss to ease out of selling dry-goods and focus on designing the first pair of denim high-wasted overalls, later known as jeans. In 1873, Levi Strauss used his money
Rating:Essay Length: 5,559 Words / 23 PagesSubmitted: January 13, 2010 -
Building Value-Based Branding Strategies
Building value-based branding strategies PETER DOYLE Warwick Business School, University of Warwick, Coventry CV4 7AL, UK Marketing professionals oversimplify the problem of building successful brands. As companies such as Xerox and Procter & Gamble have learned, brands can have strong consumer franchises yet still not generate value for investors. Brands that create shareholder value have to meet four requirements: (1) a strong consumer proposition, (2) be effectively integrated with the Ž rm’s other value-creating assets,
Rating:Essay Length: 397 Words / 2 PagesSubmitted: January 14, 2010 -
Co-Branding: Advantages and Disadvantages
First and foremost, although there is no universally accepted definition of co-branding, Leuthesser, Kohli and Suri (2003, p. 36) have defined co-branding as “the combining and retaining of two or more brands to create a single, unique product or service”. Co-branding strategies are increasing used to fend off heavy competition and to gain more marketplace exposure (Spethmann & Benezra 1994). The main advantages are that companies can pool together their resources, reduce the cost of
Rating:Essay Length: 624 Words / 3 PagesSubmitted: January 15, 2010 -
The Use of Brand Name as a Strategy for Gaining Competitive Advantage
These days, it has not only become a necessity but a need for all the competitive companies to build around a brand image. Branding in fact is something that companies have to strive if they need to capture a certain share of the market place. “Branding is basically the process of creating a strong identity for an organization and it applies to both product manufacturers and companies that provide a service” (Khan, 1). We see
Rating:Essay Length: 262 Words / 2 PagesSubmitted: January 16, 2010 -
Branding in Product Marketing
Brand is defined as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem. Branding is important
Rating:Essay Length: 477 Words / 2 PagesSubmitted: January 24, 2010 -
Branding
1 Introduction of Euro 2 1.1 What is the Euro? 2 1.2 Countries in the euro area 2 2 Development of Euro 5 3 TRADE EFFECTS OF THE EURO 4. The Welfares Effects of Common Currencies 5 International risk-sharing 6 Macroeconomic 7 Conclusion 12 1 Introduction The euro has been in existence just long enough to generate sufficient data for a first look at its actual performance, having been introduced in January 1999. This
Rating:Essay Length: 1,884 Words / 8 PagesSubmitted: January 26, 2010 -
Spectrum Brands
A Strategic Analysis TABLE OF CONTENTS INTRODUCTION 1 WORLD MARKET 1 CORPORATE HISTORY 1 GROWTH STRATEGY 2 SPECTRUM AND UNITED INDUSTRIES 2 GROWTH STRATEGY 2 SPECTRUM BRANDS 3 MANAGEMENT 3 STRATEGY 3 RELATED DIVERSIFICATION 3 UNRELATED DIVERSIFICATION 4 MARKETING 5 MANUFACTURING, RAW MATERIALS, DISTRIBUTION, AND SUPPLIERS 10 CONSOLIDATION EFFORTS 10 RAW MATERIALS 11 DISTRIBUTION AND SUPPLIERS 12 SPECTRUM BRANDS FINANCES 12 SALES 12 INCOME 13 PROFITABILITY RATIOS 13 LIQUIDITY RATIOS 14 LEVERAGE RATIOS 15 ACTIVITY
Rating:Essay Length: 2,285 Words / 10 PagesSubmitted: January 29, 2010 -
Branding
“Microbranding is a small, tiny brand, that "sells" all over the world.” (Gross) A brand is different from a logo which is the visual symbol adorning a product. A brand is what you think of when you see the product. Gross’ examples of the concept states, “When you see the Nike swoosh (the logo) you think “sports for the masses” (the brand). When you see a Jaguar hood ornament (the logo) you think “luxury cars
Rating:Essay Length: 502 Words / 3 PagesSubmitted: January 29, 2010 -
The Effect of Brand-Name Placement on Television Advertising Effectiveness
ABSTRACT: Is advertising more effective when the advertised brand name is revealed at the onset of an advertising message or when it is withheld until the end of the message? Given the propensity of advertising to withhold the brand name, advertisers apparently presume the latter, perhaps because they believe that the practice sustains attention to the advertisement. The network model of memory and related theories of associative learning imply superior advertising effectiveness when the brand
Rating:Essay Length: 346 Words / 2 PagesSubmitted: February 1, 2010