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Last update: July 31, 2014
  • Coca-Cola Case Study

    Coca-Cola Case Study

    Founded in 1886, Coca-Cola Company is the world's leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. Their corporate headquarters are in Atlanta, but have local operations in over 200 countries around the world. Some of the key success factors for Coca-Cola include a great product, a successful brand image, fun advertising, creative marketing, variety of products and most important a thriving future. They have been

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    Essay Length: 412 Words / 2 Pages
    Submitted: January 5, 2010 By: Victor
  • Abercrombie and Fitch Case Study

    Abercrombie and Fitch Case Study

    LAST YEAR, a lawsuit against retail chain Abercrombie and Fitch introduced a new "-ism" into the American lexicon of prejudice: lookism. Abercrombie admitted to having a national policy of recruiting attractive people to work at their stores. However, anti-discrimination law entered the picture when Abercrombie appeared to have an overly inclusive definition of "attractive" as white. This conceptualization should set off a bell in the heads of most Americans: Warning, racism may be afoot. Others

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    Essay Length: 806 Words / 4 Pages
    Submitted: January 5, 2010 By: Steve
  • Biology Summary

    Biology Summary

    We have known for centuries that traits are passed from parents to offspring. What has not always been understood is how traits are determined. One explanation that appealed to scientist for many centuries was that traits of parents were blended, or mixed in offspring. The blending hypothesis accounted for many observable traits and was widely accepted for many years. However, the idea of blending could not account for the appearance of unexpected traits in some

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    Essay Length: 1,338 Words / 6 Pages
    Submitted: January 5, 2010 By: Mike
  • Case Studymarketing Verses B2c Marketing

    Case Studymarketing Verses B2c Marketing

    : B2B Marketing Verses B2C Marketing Craig Rintoul University of Phoenix EBUS/400 Group ID: PD05BSM01 Stephen Young B.S., M.B.A. September 14, 2006 B2B Marketing Verses B2C Marketing Opportunities Business-to-business (B2B) and business-to-consumer (B2C) marketing is different. Some people think marketing is marketing and whether it is marketing to consumers or marketing to businesses, it is still just marketing to people. E-commerce is rapidly becoming the new frontier of the 21st century. As a business

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    Essay Length: 1,064 Words / 5 Pages
    Submitted: January 5, 2010 By: Top
  • Schonberger Case

    Schonberger Case

    Schonberger Case #1: HyGain-Telex: Analysis for JIT Production Company Objective “The HyGain-Telex plan in Lincoln, Nebraska, manufactures antennas. It currently has an U.S. Army contract for Model X32 antennas. The contract requires a production rate of two hundred Model X32s per day. The contract quantity may be changed quarterly.” Manufacture of the X32 Analysis of the manufacture of the X32 concentrates on the base, which is a cylinder 6 inches in diameter and 10 inches

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    Essay Length: 678 Words / 3 Pages
    Submitted: January 5, 2010 By: regina
  • Merck & Co. Case Study

    Merck & Co. Case Study

    Executive Summary In 2000, Merck & Co., Inc., a global research-driven pharmaceutical company, was facing a threat that patents of their most popular drugs would expire in two years. Following by the patents’ expiration, company’s sales and profits would decline dramatically since generic substitutes would take place. The only way to recover the loss caused by patents’ expiration was to develop new drugs and refresh the company’s portfolio. LAB Pharmaceuticals, who specializes in developing compounds

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    Essay Length: 2,390 Words / 10 Pages
    Submitted: January 5, 2010 By: Edward
  • Abc, Inc. Case Study

    Abc, Inc. Case Study

    Introduction Mr. Carl Robins, who is a new campus recruiter for ABC, Inc., fell short on planning and execution of the new employee orientation. His lack of planning and execution could imply that either Carl is not fully qualified, or ABC, Inc. does not have a very solid mentoring program. Being a new employee of only six months, Carl’s supervisor/manager should have been monitoring Carl’s planning of the new employee’s orientation and offer assistance if

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    Essay Length: 772 Words / 4 Pages
    Submitted: January 5, 2010 By: Janna
  • United Parcel Service (ups) Case Study

    United Parcel Service (ups) Case Study

    UPS Strike In early August of 1997 the United Parcel Service (UPS) had a predicament on its hands, a teamsters strike. UPS, the world’s largest package distribution company was coming off a year [1996] in which they reported sales of $22.4 billion. UPS Employed ,000 management and non-union employees compared with 185,000 teamsters who are part of the AFL-CIO that were going on strike. The teamsters rejected a contract extension offer from the company

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    Essay Length: 1,900 Words / 8 Pages
    Submitted: January 5, 2010 By: Tommy
  • Zara Case Memo

    Zara Case Memo

    To: Zara Management From: Subject: Zara's US Expansion Date: 2001 Background Following is an analysis of Zara's current expansion strategy into the US retail market and recommendations on future tactics to ensure a successful expansion. Zara's expansion strategy thus far has been quite successful; however, with every new store opened, its ability to maintain an efficient centralized production system and a strong, unique culture will be diminished. Analysis Let us first consider Zara's main competitive

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    Essay Length: 987 Words / 4 Pages
    Submitted: January 5, 2010 By: Fonta
  • Case Analysis

    Case Analysis

    Introduction The program for change at Acme Minerals has seen mixed success thus far. The Wichita plant changes have proven fairly successful in easing social tensions and increasing productivity. However, the Lubbock plant is not currently achieving the same level of success that was reached during the Wichita project. To fix this problem, it must be recognized that the solutions that were effective locally in Wichita do not necessarily comprise a perfect formula that can

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    Essay Length: 1,616 Words / 7 Pages
    Submitted: January 5, 2010 By: Venidikt
  • Historical Research Paper: Oil Spill Case Studies Burmah Agate

    Historical Research Paper: Oil Spill Case Studies Burmah Agate

    Burmah Agate 1979 For my historical research paper I decided to write about a spill called "Burmah Agate". It all began in the quiet morning of November 1, 1979. The Burmah Agate and the Mimosa collided at the entrance to the Galveston Harbor. The affects were absolutely devastating. The Mimosa struck the Burmah Agate on its starboard side, tearing an 8 by 15 foot hole in the hull. Before anyone could even comprehend what had

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    Essay Length: 2,485 Words / 10 Pages
    Submitted: January 6, 2010 By: Tommy
  • Davinci Code Summary

    Davinci Code Summary

    In the Louvre, a monk of Opus Dei named Silas apprehends Jacques Sauniиre, the museum’s curator, and demands to know where the Holy Grail is. After Sauniиre tells him, Silas shoots him and leaves him to die. However, Sauniиre has lied to Silas about the Grail’s location. Realizing that he has only a few minutes to live and that he must pass on his important secret, Sauniиre paints a pentacle on his stomach with his

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    Essay Length: 670 Words / 3 Pages
    Submitted: January 6, 2010 By: Janna
  • Citibank Case Study

    Citibank Case Study

    1. Are the items assessed in the performance scorecard fair? Do they fit Citibank’s stated goals & culture? Should measures that have “hard” data be treated differently from those that are more subjective? Why or why not? Are the items assessed in the performance scorecard fair? YES, they include important factors to the bank that should be understood by the professional managers and if they know the rules in advance then it is fair. Particularly

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    Essay Length: 1,034 Words / 5 Pages
    Submitted: January 6, 2010 By: Kevin
  • Southwest Airlines Case Study

    Southwest Airlines Case Study

    Situation Analysis Since day one, Southwest Airlines has been able to maintain a winning strategy. Starting with just three aircrafts in the state of Texas, Southwest implemented a low cost, low fare, no frills strategy that proved successful. As they have grown, more plans have been put into practice, such as a widely popular frequent flyer program and their now legendary customer service. These strategies have proved successful, as Southwest is the only airline to

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    Essay Length: 419 Words / 2 Pages
    Submitted: January 7, 2010 By: Kevin
  • Sportswear Case Study

    Sportswear Case Study

    Sportswear Case Study Memorandum From: ABC To: XYZ Ltd Subject: Sportswear Case Study Date: October 21, 2007 Introduction The Apparel industry had the high growth in the 1980’s and later in nineties there were many players in the industry which increased the competition. Sportswear Company performs the assembly operations and supplies to the apparel manufacturers. Profits and sales revenue of the company are very high even after facing the recession in the economy. Later it

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    Essay Length: 803 Words / 4 Pages
    Submitted: January 7, 2010 By: David
  • Case Analysis of Citigroup

    Case Analysis of Citigroup

    Citigroup Case Analysis The purpose of this paper is to debate the pros and cons of Citigroup’s entry into the Chinese financial market and their ability to adapt to this foreign culture. Team B debated both sides of the case with strong arguments for and against Citigroup’s ability to adapt. The paper will present both sides and conclude with Team B’s final agreement on Citigroup’s success or failure to adapt in the Chinese financial market.

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    Essay Length: 1,082 Words / 5 Pages
    Submitted: January 7, 2010 By: Stenly
  • Daimler Crysler Case Study

    Daimler Crysler Case Study

    DaimlerChrysler B BUS 300 March 05, 2006 Table of Contents TOC o "1-3" h z u HYPERLINK l "_Toc130024939" Introduction PAGEREF _Toc130024939 h 3 HYPERLINK l "_Toc130024940" Organizational Size, Life-cycle and Control PAGEREF _Toc130024940 h 3 HYPERLINK l "_Toc130024941" Organizational Structure PAGEREF _Toc130024941 h 7 HYPERLINK l "_Toc130024942" Cross-functional teams PAGEREF _Toc130024942 h 9 HYPERLINK l "_Toc130024943" Recent Product Innovations PAGEREF _Toc130024943 h 10 HYPERLINK l "_Toc130024944" Innovation Process PAGEREF _Toc130024944 h 11 HYPERLINK l

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    Essay Length: 3,550 Words / 15 Pages
    Submitted: January 7, 2010 By: Mike
  • Self-Defense in Criminal Cases

    Self-Defense in Criminal Cases

    Self-defense in criminal cases. One of the frustrations faced by many businesses is that after the perpetrators of crimes have been identified, the District Attorney's office will not pursue the case. One option is for victims to sue the DA in an attempt to compel him to prosecute, but this would be costly and proving dereliction of duty would be difficult. The DA is effectively immune. Other options are more promising. The law should

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    Essay Length: 2,636 Words / 11 Pages
    Submitted: January 7, 2010 By: Andrew
  • Case 2. Healthy Foods, Inc.

    Case 2. Healthy Foods, Inc.

    Case 2. Healthy Foods, Inc. Healthy Foods, Inc. situation is a tough one. Profits, along with morale, are down. They have just recently broken off from their parent company and gotten a new president. Some of the policies and business practices they have in place aren’t working for them anymore. Healthy Foods has a line-forcing policy, which requires that any store wanting to carry its brand name must be willing to carry most of the

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    Essay Length: 860 Words / 4 Pages
    Submitted: January 7, 2010 By: Mike
  • Summary of Chapter 7 - Lawmaker from Hamilton County

    Summary of Chapter 7 - Lawmaker from Hamilton County

    Summary of Chapter 7 “Lawmaker from Hamilton County”. George Washington Williams was thirty years old when he was elected to the Ohio House of Representatives. He was the fisrt member of his race. George Washington William worked very intensive. First, he was working for committees on universities and colleges, was preparing to present bills on the floor of the House. Then Williams introduced a bill “to repeal an act entitled an act creating the office

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    Essay Length: 406 Words / 2 Pages
    Submitted: January 7, 2010 By: Yan
  • Fannie Mae Case

    Fannie Mae Case

    Fannie Mae case. Federal regulators noted a growing string of high profile scandals at major U.S. corporations in recent years. The number of fraud cases investigated by the Securities and Exchange Commission jumped 41 percent in the last three years (112 cases in 2001 compare to 79 cases investigated in 1998), resulting in tens of millions of dollars in fines to settle the charges. I have decided to take a closer look at Fannie May.

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    Essay Length: 1,248 Words / 5 Pages
    Submitted: January 7, 2010 By: Mike
  • White Castle Case Study

    White Castle Case Study

    Running Head: WHITE CASTLE CASE STUDY White Castle Case Study Team B MKT 551/Marketing Management University of Phoenix (Online) Bill Copeland December 04, 2006 White Castle Case Study “More than 80 years. More than 380 restaurants. More than 500,000,000 burgers sold last year alone” (White Castle, About Us). This is White Castle’s mantra. Does this mantra mean that White Castle needs no marketing strategies? Of course not. Every company needs marketing strategies, no matter how

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    Essay Length: 3,152 Words / 13 Pages
    Submitted: January 7, 2010 By: Vika
  • Paul Cronan Case Study

    Paul Cronan Case Study

    Paul Cronan Case This case involves a corporate response to AIDS in the workplace. The return to work of Paul Cronan, a person with AIDS, after a much publicized law suit, led to a walkout of his coworkers. This case documents the circumstances which preceded the work stoppage. Analyzing this case from Paul Cronan's supervisors point of view there are three main ethical issues to be considered: duty to protect the interests of the company,

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    Essay Length: 2,642 Words / 11 Pages
    Submitted: January 8, 2010 By: Mike
  • Caesar's Messiah - a Summary of Findings

    Caesar's Messiah - a Summary of Findings

    CAESAR'S MESSIAH ; A SUMMARY OF FINDINGS Our understanding of Jewish and Christian history has changed dramatically with the publication of Caesar's Messiah by Joseph Atwill (Ulysses Press), which had previously been privately published under the title The Roman Origins of Christianity. According to Atwill, the Gospels are not accounts of the ministry of a historical Jewish Jesus compiled by his followers sixty years after his death. They are texts deliberately created to trick Messianic

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    Essay Length: 1,847 Words / 8 Pages
    Submitted: January 8, 2010 By: Stenly
  • Summary of Uncle Tom’s Cabin

    Summary of Uncle Tom’s Cabin

    Uncle Tom, a slave on the Shelby plantation, is loved by his owners, their son, and every slave on the property. He lives contentedly with his wife and children in their own cabin until Mr. Shelby, deeply in debt to a slave trader named Haley, agrees to sell Tom and Harry, the child of his wife's servant Eliza. Tom is devastated but vows that he will not run away, as he believes that to do

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    Essay Length: 820 Words / 4 Pages
    Submitted: January 8, 2010 By: Mike