Integrated Marketing Communication Essays and Term Papers
2,308 Essays on Integrated Marketing Communication. Documents 951 - 975 (showing first 1,000 results)
-
Case Studymarketing Verses B2c Marketing
: B2B Marketing Verses B2C Marketing Craig Rintoul University of Phoenix EBUS/400 Group ID: PD05BSM01 Stephen Young B.S., M.B.A. September 14, 2006 B2B Marketing Verses B2C Marketing Opportunities Business-to-business (B2B) and business-to-consumer (B2C) marketing is different. Some people think marketing is marketing and whether it is marketing to consumers or marketing to businesses, it is still just marketing to people. E-commerce is rapidly becoming the new frontier of the 21st century. As a business
Rating:Essay Length: 1,064 Words / 5 PagesSubmitted: January 22, 2010 -
Marketing: How B2b Differs from B2c
Marketing: How B2B Differs From B2C Marketing b2b v b2c Marketing allows organizations to promote their products or services with the intent of maximizing their profit and gaining consumers’ confidence. In today’s society marketing the correct product/service can be difficult but implementing the marketing process and planning accurately can alleviate potential obstacles. This paper will discuss the meaning of marketing, define business to business (B2B), define business to consumer (B2C), and compare how marketing differs
Rating:Essay Length: 982 Words / 4 PagesSubmitted: January 22, 2010 -
Hp Case Study - Marketing Strategy Class
Feb 22, 2007 Executive Summary Hewlett-Packard (HP) is one of the largest technology companies in the world. Founded in 1939, HP employs nearly 88,000 worldwide, supports 540 sales and administrative offices, and distributes to more than 120 countries. HP is a technology solutions provider to consumers, businesses and institutions globally. The company offers IT infrastructure, global services, business and home computing, imaging and printing. The case study reflects the appraisal of HP’s high performers, internal
Rating:Essay Length: 1,846 Words / 8 PagesSubmitted: January 22, 2010 -
Marketing Research Paper
Running head: MARKETING RESEARCH PAPER Marketing Research Paper Tim Smith University of Phoenix Marketing MKT/421 Prof. Vergil Stewart II March 13, 2008 Marketing Research Paper “Kudler Fine Foods has experienced significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers” (, ). This paper will justify the importance of marketing research
Rating:Essay Length: 1,018 Words / 5 PagesSubmitted: January 23, 2010 -
Cultural Change in International Markets
Competitive pressures caused by globalization, deregulation, and discontinuous technological changes seem to have forced many organizations into considering radical change as a way of surviving and growing. A big part of this radical change has to do with accepting and handling cultural differences among other nations. Organizations pursue change to enhance their competitive positions and to grow. Cultural Change Culture changes over time, despite the fact that one of the more important attributes of culture
Rating:Essay Length: 1,266 Words / 6 PagesSubmitted: January 23, 2010 -
Uk Bread Market
British Bakeries is a part of Rank Hovis, the UK’s largest flour milling business, itself a division of Rank Hovis McDougall or RHM Group One Ltd. The core business of British Bakeries is wrapped sliced bread, both branded and retailer own-label, and it supplies about a third of the UK’s plant bread; approximately 16 million loaves each week. The company also produces speciality bread, rolls and baps and morning goods. There are around 450 different
Rating:Essay Length: 500 Words / 2 PagesSubmitted: January 23, 2010 -
Apple Marketing Plan
Table of Contents Executive Summary 5 Marketing Strategy 6 Background 6 Company 6 Products 7 Situational Analysis 7 Market Share 8 Goals 8 Strategy 9 SWOT Analysis 9 Strengths 10 Weaknesses 11 Opportunities 11 Threats 12 Customers 12 Competitors 14 Positioning 14 Competitor Market Share 15 Collaborators 15 Role of Partnerships 15 Complimentary Businesses 16 Climate 16 Political/Legal 16 Economic 16 Technological 17 Social/Cultural 17 Issues Analysis 17 Personal Computer Market 17 New Products 17
Rating:Essay Length: 9,684 Words / 39 PagesSubmitted: January 23, 2010 -
The Product Life Cycle (plc) and How It Is Used in Marketing
The Product Life Cycle (PLC) and how it is used in marketing A new product progresses through a sequence of stages from introduction to growth, maturity, and decline. This sequence is known as the product life cycle and is associated with changes in the marketing situation, thus impacting the marketing strategy and the marketing mix. Introduction Stage In the introduction stage, the firm seeks to build product awareness and develop a market for the product.
Rating:Essay Length: 412 Words / 2 PagesSubmitted: January 23, 2010 -
Problem Solution: Global Communications
Problem Solution: Global Communications University of Phoenix MBA 500 Problem Solution: Global Communications This paper will give an intimate look into the strategic plan for Global Communications. It will go into the details of the plan, including the downsizing of the company to cut cost. Globalizing the company and outsourcing to increase the overall profit of the company are key issues that will be addressed.. May issues may arise from the implantation of the proposed
Rating:Essay Length: 4,493 Words / 18 PagesSubmitted: January 23, 2010 -
Post Traumatic Stress Disorder and Communication Conflicts Within the Home After Returning from War.
Prepared by: Patrick Ferguson, Adriana Gavrau and Shannon Marshall. INTRODUCTION Many soldiers, returning home from their years of service in the military, have fond memories of things they have experiences and friendships they had acquired. For most soldiers, the time they spent in the armed services was a transition point in their life from high school graduation, into adulthood. However, there is a vast majority of these soldiers that are left with unpleasant reminders of
Rating:Essay Length: 3,786 Words / 16 PagesSubmitted: January 23, 2010 -
Synopsis for the Marketing Research Project
SYNOPSIS for the marketing research project The face of the society is changing in India and that too very fast and this change has brought about a major change in the mentality of the Indians. Now-a-days people are broader in their thinking, and are ready to experiment with a lot of new ideas. One of them is ‘Event Management’. Every tiny detail from your entering the venue to your going out is a result of
Rating:Essay Length: 395 Words / 2 PagesSubmitted: January 23, 2010 -
Crm Constitutes the Heart of Business to Business Marketing
Customer relationship management has become the marketing buzzword of the past two decades with business-to-business firms jumping in, many without really being certain of what they hope to achieve from it, and oftentimes being disappointed with the results. Gummesson (2004) describes CRM as “the values and strategies of relationship marketing with particular emphasis on customer relationships- turned into a practical application.” CRM has become a necessity to successfully and profitability manage customers and a firm’s
Rating:Essay Length: 1,487 Words / 6 PagesSubmitted: January 23, 2010 -
Branding in Product Marketing
Brand is defined as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem. Branding is important
Rating:Essay Length: 477 Words / 2 PagesSubmitted: January 24, 2010 -
Hewlett Packard Computers - Marketing Case Study
Case Study: Hewlett-Packard 1. Problem Definition 1. Primary Business – Technology Firm 1. Imaging and Printing Group (IPG) 1. Products: Printers and inks 2. Revenue: 30% of total 2. Personal Systems Group (PSG) 1. Products: Desktop PCs, notebooks, servers, flat-screen TVs 2. Revenue: 29% of total 3. Technology Solutions Group (TSG) 1. Technology and IT services for B2B segment 2. Revenue: 37.5% of total 2. Main Issue – HP is struggling to decide whether to
Rating:Essay Length: 2,867 Words / 12 PagesSubmitted: January 24, 2010 -
Global Communications - Problem Solution
Global Communications is competing in highly aggressive telecommunications market. They need to develop a business plan that will allow them not only to survive but become leading force in their industry. This paper will explore several possible alternatives and based on benefits and shortcomings of each, identify optimum solution. Situation Analysis Issue and Opportunity Identification Global Communications like many others in telecommunications industry was facing increased competition which leads to diminishing stock values. Recovery plan
Rating:Essay Length: 1,400 Words / 6 PagesSubmitted: January 24, 2010 -
The Early Christian Community and It’s People
In the early Christian church there were many famous people who helped the church, and there were also a few infamous people who did not. Throuought the 1st century A.D some of the most influential Christian leaders lived, such as the apostles. For the first fewhundred years the church was very primitive and unstable and many people were killed during these rimes, these people were martyrs. There were many people and events that shaped the
Rating:Essay Length: 821 Words / 4 PagesSubmitted: January 24, 2010 -
A Successful Business Is one That Integrates All Business Functions
A successful business is one that integrates all business functions: Introduction This assignment is based on business functions. It will explain what business functions are, lists the functions in a business and give a description of each and focus on two of the most important functions in any business. It will also give an example of a business that uses these functions. A business has to use its resources in order to produce a product
Rating:Essay Length: 843 Words / 4 PagesSubmitted: January 24, 2010 -
Situation Analysis and Problem Statement: Global Communications
Situation Analysis and Problem Statement: Global Communications Global Communications has reached a cross roads in the world of telecommunications and has put together a two part strategic plan. The strategic plan includes a plan to realize growth with the introduction of two new services to their small business and consumer customers in both long distance and local markets across the country. Aggressive marketing on an international level is also included in the strategic plan with
Rating:Essay Length: 3,278 Words / 14 PagesSubmitted: January 24, 2010 -
Gap Analysis: Global Communications
Gap Analysis: Global Communications Global Communication is on a current mission to reposition it self to become a global leader in communication. Unfortunately, some implications are discovered among the leadership that could dismantle the values and beliefs of the company. This has an immediate impact on its backbone, the employees. The following information will discuss the issues of money, the implications that come with the decision to outsource, and the organizational communication issues. This will
Rating:Essay Length: 1,497 Words / 6 PagesSubmitted: January 24, 2010 -
Global Communications Gap Analysis
GAP ANALYSIS: GLOBAL COMMUNICATIONS Gap Analysis: Global Communications Davin Ramsaroop University of Phoenix Gap Analysis: Global Communications In an increasingly global economy, superior leaders demonstrate the ability to communicate clearly by reducing barriers to communication, and listening effectively. This is especially important when communicating change. Ideal communication strategies focus on the message, the method of delivery, the timing, and the importance of the information being shared with various parts of the organization (Hodges, 2007). Without
Rating:Essay Length: 2,079 Words / 9 PagesSubmitted: January 25, 2010 -
Old Navy Marketing Plan
Old Navy operates a chain of 960 stores in North America. Old Navy offers its own brand if women’s, men’s, and children’s clothing and accessories at discount prices. According to Yahoo Finance, in 2006, the company’s revenue grew 1.6 percent to $6.86 billion. Business Mission Old Navy is a brand owned by Gap, Inc. As a whole, Gap’s purpose is “to make it easy for you to express your personal style throughout your life” (www.gapinc.com).
Rating:Essay Length: 833 Words / 4 PagesSubmitted: January 25, 2010 -
Dell’s Marketing Strategy
Company Overview Dell is among the world's leading computer manufacturers that has transformed and diversified into variety of business segments over the years. Products range from Dell PowerEdge servers, Power Vault, Dell EMC storage systems as well as PowerConnect switches for corporate clients. For individuals and professional customers products range from Dell Precision workstations, OptiPlex desktops, Dimension desktops, Inspiron and Latitude notebooks. Apart from these core products, the company also offer products and services range
Rating:Essay Length: 1,728 Words / 7 PagesSubmitted: January 25, 2010 -
Analyzing Marketing Opportunities
America is a fat nation in which almost 2/3rds of all Americans are overweight. This national weight problem is causing a variety of severe health problems in both adults and children. For example, four percent of adolescents now have Type II diabetes (which typically never effects youths). Among the reasons for this problem are the decline of the family dinner, the popularity of computers/videogames, increased technology (reducing movement), increased food processing that adds sugar (sugar
Rating:Essay Length: 615 Words / 3 PagesSubmitted: January 25, 2010 -
Communication
As originally published in The Atlantic Monthly May 1991 Can Poetry Matter? Poetry has vanished as a cultural force in America. If poets venture outside their confined world, they can work to make it essential once more by Dana Gioia AMERICAN POETRY now belongs to a subculture. No longer part of the mainstream of artistic and intellectual life, it has become the specialized occupation of a relatively small and isolated group. Little of the frenetic
Rating:Essay Length: 7,149 Words / 29 PagesSubmitted: January 25, 2010 -
Relationship Marketing
Abstract: This academic paper describes and analyses the term ‘Relationship Marketing’ and ‘Quality of Service’ delivered to the customers in a hotel business. The New Year’s Event was organized by the Pavithra Hotel to attract new customers and retain them by providing them with the best quality service. The theory relationship marketing and quality of service are analyzed with the event and specifically how the hotel has built on its relationship marketing and provided good
Rating:Essay Length: 3,623 Words / 15 PagesSubmitted: January 26, 2010