International Marketing Essays and Term Papers
1,771 Essays on International Marketing. Documents 676 - 700 (showing first 1,000 results)
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Marketing Analysis of “slimjim”
SNAP INTO A SLIM JIM! Marketing analysis of “SlimJim” (subsidiary of “ConAgra Foods, Inc.”) Marshall School of Business, USC By: Ilya Voziyan This paper is my own work I. Environment: Company/Customers/Competition According to the Food Market Institute, an average American spends ninety-three dollars on groceries every week. Given the diversity of foods that Americans consume, few might believe that many of those foods might in fact be produced by the same company. Even fewer
Rating:Essay Length: 1,277 Words / 6 PagesSubmitted: January 18, 2010 -
Marketting Mix
Question 3: Marketing mix decisions and strategies are always among the most complex areas of marketing management. Choose a well-known product or service and analyze what marketing strategies have been used to market it as far as you are aware of. Bring in as many elements of the marketing mix as you can to illustrate your analysis. Marketing Strategy A marketing strategy is a set of actions, which constitute a plan, direction, guide or course
Rating:Essay Length: 2,170 Words / 9 PagesSubmitted: January 18, 2010 -
Marketing
1. The product life cycle is essential when a firm is a managing a product. While a product is in the introductory phase of its life cycle the customer is going through a learning process. Firms must consider this learning process when determining how much to spend on marketing strategies, the firm must understand that it will spend a lot of money to make the customer aware of their product and they wont see a
Rating:Essay Length: 688 Words / 3 PagesSubmitted: January 19, 2010 -
International Business - What Is International Trade?
What is international trade? International trade paves way for Globalization. Globalization is an increasingly important process that is restructuring international markets. Companies now have to deal voluntarily or involuntarily with international issues. They have to operate in different countries at the same time, with different cultures, political and economic circumstances. This is the simple & easy meaning for international trade. International trade means doing business in the overseas market and satisfying the needs accordingly the
Rating:Essay Length: 569 Words / 3 PagesSubmitted: January 19, 2010 -
Marketing Plan Head Start
Marketing Plan Head Start 1.0 Executive Summary Head Start is a Not-for-Profit organization authorized by congress in 1965. This national organization is “a comprehensive early childhood development program for low income families.” (HSEOC brochure) Head Start of Eastern Orange County established themselves in Newburgh in 1967 and has been servicing the community since. HSEOC caters to children that come from poor families of the community. The program takes on the responsibility of preparing these children
Rating:Essay Length: 4,268 Words / 18 PagesSubmitted: January 19, 2010 -
International Law
Although social conventions regarding a nation's conduct in war have no doubt been around for as long as civilization itself, the present era of formal conventions may be traced back to the first Geneva Convention signed in 1864. With each major war, a new set of conventions were signed that prohibited the most flagrant atrocities committed, whether these be pillage, poison gas, or torture. The term human rights has evolved from these conventions and
Rating:Essay Length: 440 Words / 2 PagesSubmitted: January 19, 2010 -
Pan Pacific Marketing Consultants Business Plan
Pan Pacific Marketing Consultants Business Plan Contents Executive Summary ………………………………………………… 3 Objectives …………………………..……………………………….. 3 Mission ………………………………….…………………………….3 Critical Success Factors ……………………………………………. 4 Internal Factors ………………………..……………………………. 4 External (Business Environment) Factors ………….…………….. 4 Company Summary ………………...………………………………. 5 Services …...…………………………………………………………. 5 Competitive Comparison ……………………………………..……. 5 Sales Literature ………………………..……………………………. 6 Sourcing …………………………………………………..…………. 6 Market Analysis Summary …….…………………………………… 6 Market Segmentation ………………………………………………. 6 Target Market Segmentation Strategy……………………………. 6 Competition and Buying Patterns ……………………….………… 7 Strategy and Implementation Summary ……………….………….
Rating:Essay Length: 2,323 Words / 10 PagesSubmitted: January 19, 2010 -
Basics of Marketing
Phase 1 Situation Analysis: It is the first step of any business or enterprise which defines the market dynamics and identifies person’s position in the market as it currently exists and will summarize the current situation from an internal and external perspective. Industry Overview: In the second step we should target the existing industrial overview which defines the current market situation and explores market trends and Product consumption. S.W.O.T. (Strengths, Weaknesses, Opportunities and Threats): It
Rating:Essay Length: 757 Words / 4 PagesSubmitted: January 19, 2010 -
Small Business Internal Controls
Small Business Internal Controls Entrepreneurs and small owners often forget a very important part of operating a business, internal controls. In fact, poor internal controls and dishonest employees were listed as the reason for 30% of small commercial business failures. (Hrncir, 223) Even with this knowledge many small businesses do not have an understanding of the intent and effectiveness of internal controls. An internal controls system is the written and spoken set of rules and
Rating:Essay Length: 943 Words / 4 PagesSubmitted: January 19, 2010 -
Defining Marketing
The first things that cross people minds when introduced to marketing are the advertising and selling functions of marketing. But that is just the popular belief. Marketing has a lot more functions in a company’s existence than to introduce and sell a new product. The American Marketing Association offers the following formal definition: Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer
Rating:Essay Length: 443 Words / 2 PagesSubmitted: January 19, 2010 -
Global Marketing Strategy
Product Development Product design & development is an activity where the potential to globalize needs to be examined carefully. A globally standardized product can be made efficiently at a low cost but may end up pleasing few customers. On the other hand, customized products targeted at different markets across the world may be too expensive. The trick, as in the case of other value chain activities is to identify those elements of the product which
Rating:Essay Length: 2,327 Words / 10 PagesSubmitted: January 20, 2010 -
Products, Services, and Prices in the Free Market Economy
Abstract A free market economy is a market where price is determined by the unregulated interchange of supply and demand (Wikipedia 2006). This free market economy allows American citizens, rather than government, to make decisions regarding economic activities and transactions. This allows businesses the luxury of providing goods or services at a cost that would benefit them financially. The business must decide whether to increase or decrease the price of a good or service in
Rating:Essay Length: 1,251 Words / 6 PagesSubmitted: January 20, 2010 -
Marketing Mix
Marketing mix is a mix of options and variables that a marketer has to design his proposition. The four Ps, as they are known, of the marketing mix are Product, Price, Place and Promotion. Marketers mix these ingredients and variables in different proportions for their products in order to meet their requirements within their given constraints and boundaries. Marketing mix covers the four major elements and variables that a marketer has and can manipulate in
Rating:Essay Length: 1,403 Words / 6 PagesSubmitted: January 20, 2010 -
Marketing and Finance
Business process reengineering (BPR) is a management approach aiming at improvements by means of elevating efficiency and effectiveness of the processes that exist within and across organizations. The key to BPR is for organizations to look at their business processes from a "clean slate" perspective and determine how they can best construct these processes to improve how they conduct business. Business process reengineering is also known as BPR, Business Process Redesign, Business Transformation, or Business
Rating:Essay Length: 623 Words / 3 PagesSubmitted: January 21, 2010 -
Apple Marketing Stratgy
Existing E-Marketing Methods Company Apple Computer (Apple) designs, manufactures and markets personal computers and related software, services, peripherals and networking solutions. It also designs, develops and manufactures a line of portable digital music players along with related accessories and services including online distribution of third-party music, audio books, music videos, short films and television shows. AppleЎ¦s products and services include the Macintosh line of desktop and notebook computers, the iPod digital music player, the Xserve
Rating:Essay Length: 3,630 Words / 15 PagesSubmitted: January 21, 2010 -
International Business Project: The Czech Republic
International Business Project: The Czech Republic International Business Project: The Czech Republic Introduction The Czech Republic is a small, landlocked country located in Central Europe, southeast of Germany, bordered by Austria, Germany, Poland, and Slovakia. Slightly smaller than South Carolina, the Czech Republic covers 78.866 square kilometers (sq km): 77,276 sq km of land and 1,590 sq km of water. Following the First World War, the closely related Czechs and Slovaks of the former Austro-Hungarian
Rating:Essay Length: 453 Words / 2 PagesSubmitted: January 21, 2010 -
How the Marketing World Negatively Affects Consumers Through Advertisement
How the Marketing World Negatively Affects Consumers through Advertisement Advertising through magazines, newspaper, and television is essential for most companies to get their products out to the public. The companies marketing depend primarily on these types of advertisement to enforce that their products are better or more sufficient than the competitors. Due to the lack of regulation within certain industries and the prevalence of hazardous products, brands were introduced to increase the reputation and value
Rating:Essay Length: 807 Words / 4 PagesSubmitted: January 21, 2010 -
International Corporate Law -Shown on the Cases of Centros, Ьberseering and Inspire Art
University of Applied Sciences Heilbronn, Germany Studies: International Business & Intercultural Studies Winter Term 2004/2005 Course International Law "International Corporate Law Shown on the Cases of Centros, Ьberseering and Inspire Art" Alexandra Klank Sabrina Fдhrmann IBIS 4 Content 1. Introduction 3 2. Daily Mail and General Trust PLC 4 3. Centros Ltd. 4 4. Ьberseering BV 5 5. Inspire Art Ltd. 6 6. Evaluation and future prospects 6 7. Sources 7 1. Introduction The European
Rating:Essay Length: 509 Words / 3 PagesSubmitted: January 21, 2010 -
The Euro Currency Market
The Euro Currency Market The European Union's currency, the euro, "is now in use by 12 nations with a total population of 300 million people in an economic zone two-thirds the size of the US economy" (Posen, 2005). According to Posen (2005), since its introduction on January 1, 1999, the euro has been readily accepted both at home and in global capital markets. "Several nations in eastern Europe and around the Mediterranean are eager to
Rating:Essay Length: 1,078 Words / 5 PagesSubmitted: January 21, 2010 -
Comparison: International Business Negotiation
Comparison: International Business Negotiation (China & USA) Word count: 3134. Introduction: With the globalization of world businesses, China has become an appealing market for foreign investors. The problem of cross-cultural management arises as the cooperation between China and its culturally different Western partners continues to increase at an unprecedented rate. This paper presents an understanding on the general cultural differences between United States of America and People's Republic of China (PRC) by applying the
Rating:Essay Length: 3,102 Words / 13 PagesSubmitted: January 21, 2010 -
Samsung Electronics Company: Global Marketing Operations
Samsung Electronics Company: Global Marketing Operations 1. What are the ingredients of SEC's corporate turnaround strategy? Samsung Electronics Company originally started as a product-driven company that focused on manufacturing commodity products at lower costs than its competitors. It was established as a top OEM supplier and highly efficient manufacturer of value brands. The “new management initiative” launched by Chairman Kun Hee Lee in 1993 aimed to change SEC’s direction of growth: once costs were under
Rating:Essay Length: 307 Words / 2 PagesSubmitted: January 21, 2010 -
Efficient Market Hypothesis
Stock price as a rule adjusts to new information. A capital market is said to be efficient with respect to an information item if the prices of securities fully reflect the adjustment instantaneously and accurately. In price determination process, at any point of time, the price of a security would reflect the effect of all information relevant to that security. Any new information would lead to an immediate re-adjustment of prices, neutralizing the advantage obtained
Rating:Essay Length: 849 Words / 4 PagesSubmitted: January 22, 2010 -
The Hollywood Reporter Internal and External Analysis
The Hollywood Reporter Internal and External Analysis It нs been three month already, since I started to work at The Hollywood Reporter New York City office. Yesterday, I finished my internship for the fall quarter, and decided to continue Internship two there. Itнs been a quite journey for me, since I havenнt worked at U.S.нs corporate world before. Iнll explain what The Hollywood Reporter is briefly. The Hollywood Reporter is owned by Nielsen, which also
Rating:Essay Length: 1,150 Words / 5 PagesSubmitted: January 22, 2010 -
Marketing Communications Ford
Executive Summary This report highlights the importance of Marketing Communications; the role of Marketing Communications, analysis of the Automobile Industry and the analysis and practical application of Marketing Communication strategies by Ford Motor Co. the report also shows Ford’s Corporate Social Responsibility and the practice of Ethical Marketing. The targeting, segmentation and positioning by Ford are also analyzed. Finally the report provides recommendations on how to improve the marketing communications and suggest strategies that the
Rating:Essay Length: 2,616 Words / 11 PagesSubmitted: January 22, 2010 -
The Body Shop, Marketing Mix & the 4 P’s
The Marketing Mix & The 4 P’s The Marketing Mix is the company’s “offer” to its target group. The Marketing Mix consists of the so-called 4 P’s when we talk about physical products like the Body Shops products and the 7 Ps when we talk about non-tangible products - services. It is important for a company to mix the 4/7 Ps in a way that will satisfy its target group. Product They company “body shop”
Rating:Essay Length: 280 Words / 2 PagesSubmitted: January 22, 2010